Green is for poseurs: 50% of Prius buyers want to "make a statement"
In the '80s, people making a statement wore Guess jeans and Polo-branded shirts. In the '90s it was $130 Nike shoes (Umm, they had those in the '80s, too -- Ed. ), and now to show off in the new millennium, you apparently have to drive a Prius. We've noticed that the many Prius hatchbacks traveling our nation's freeways aren't exactly driving 57 mph in the right lane to optimize fuel economy. If other automakers want to make a real splash in the hybrid game, they'll have to follow Toyota's lead and make a hybrid-only vehicle that helps owners feel better about the fact that others think they're "green."
[Source: Detroit News]
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