Right now gas prices
suck, and Prius
sales are through the roof. It doesn't take a rocket scientist to figure out that a lot of people are buying the fuel-conscious, peculiar-looking little hatch to save some money at the pump. Petrol prices aside, a recent study from CNW Marketing Research shows that over half of Prius
buyers primarily want to make a statement about themselves. If you just found yourself swallowing a little vomit, all apologies. The key to purchasing a Prius versus, say, a Honda Civic
hybrid, is that Toyota's
gas-electric vehicle is a hybrid-only model. The Civic
, like the Camry
and Ford Escape
, can be purchased with a run-of-the-mill gasoline-only powertrain, and the only difference between it and the hybrid
model is a little badge.
In the '80s, people making a statement wore Guess jeans and Polo-branded shirts. In the '90s it was $130 Nike shoes (Umm, they had those in the '80s, too -- Ed.
), and now to show off in the new millennium, you apparently have to drive a Prius. We've noticed that the many Prius hatchbacks traveling our nation's freeways aren't exactly driving 57 mph
in the right lane to optimize fuel economy
. If other automakers want to make a real splash in the hybrid game, they'll have to follow Toyota's lead and make a hybrid-only vehicle that helps owners feel better about the fact that others think they're "green."
[Source: Detroit News]