• Jul 5, 2007
The slumping housing market and gas prices have hurt truck sales, so automakers are going to have to step up on givebacks to keep metal moving. Toyota has taken the first shot with thier five month old Tundra, with 0% financing and buckets of cash. Edmunds tallied final Tundra incentives at $5,083 per unit last month, which is second to only the much older Dodge Ram. The new Silverado, which currently carries only $1,500 to $2,000 on the hood, is set for a bump in incentives to help level the playing field vs. the fierce competition, and older offerings from Ford and Dodge will have to follow suit. With Toyota's deep pockets, there may be no end to how far the folks from Aichi will go to reach their stated sales goal of 200,000 units in 2007, so $5,000 may just be the beginning.

If you've been waiting on your truck purchase, we have a feeling your patience is about to be rewarded. Everybody's pickup offerings are stronger than they've ever been, and with more competition comes more money in your pocket.

[Source: Detroit News]


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  • 41 Comments
      • 7 Years Ago
      No, let's not separate imports from domestic cars on this blog. I'd love to see how every sector of your Dearborn car making get crushed by Europe or Asian imports cause your lazy ass deserves it.
        far jr
        • 7 Years Ago
        Crushed as in Tundra 4 star rating vs. all other full sized trucks with thier 5 star ratings?

        Tundra is a decent truck but it is only "class leader" in a few categories. It certainly does not dominate the full-sized class.

        If a Saturn Aura made " about as good as Camry" is not enough to draw consumers to Saturn. Then how can "nearly as good" bring new customers to the Tundra? The Tundra needs to be much better than competitors to get a look. Especially with Toyotas "premium" sized prices.
        • 7 Years Ago
        From someone who can't even differentiate Dearborn from Detroit I'm certainly going to value your opinion. I'm happy that your happy with your overpriced Toyonda, but the fact remains this is one market the Japanese will never get right. Boring little cars - Yes, Trucks - No.

        I'd still like to know how is it that when Toyota offers huge incentives they are being aggressive, but when the General matches them they are "desperate." Your arrogance astounds me.

        Splitting the blog would make perfect sense. Let those who actually appreciate the American auto industry discuss things without being constantly insulted, by those who think they are the be-all, end-all just because they paid more for a merely adequate, boring looking Toyonda.
      • 7 Years Ago
      All i can say is this: Travel up to northern alberta in a real rough outback work environment and that is where you will see what the best trucks are. Oil companies will lease/buy a fleet of trucks for work; reliability and how well the vehicles hold together are just as important if not more so, than price. So far, the F-series trucks have been the top choice, lease sales numbers aside. I took in transport these trucks and the Fords were completly beaten to sh!t on the outside, yet the frame, box, doors, suspension, etc was still tight. I'm not a Ford fan and I currently drive a VW....They just felt way more solid than any SIlver/Sierra/Ram that came back. In fact the Ram was the rarest truck to find out there.
        • 7 Years Ago
        ""Oil companies will lease/buy a fleet of trucks"

        Lease most likely and lease the best deal. The local Ford dealer in Athabasca, shut their doors a decade ago and so did Chrysler. Hunter Motors (the GM dealer) is still around.

        Maybe the Dealers in Edmonton will do better with their Fords ,if they keep leasing them cheap enough.
      • 7 Years Ago
      Wow. This thread has really degenerated into a grade school-level pissing match. This America vs. the rest of the world, Ford vs. Chevy vs. Toyota crap is just completely ignorant.

      I just want to make two points:

      1. Competition benefits us as consumers. Brand loyalty is only good for the brand. Manufacturers will react to whatever they feel will make them more money. Toyota brought out their new Tundra as a reaction to the successful sales of the GM, Ford and Dodge trucks. They simply want to be part of that market. Is it perfect in everybody's eyes? No - nothing will ever be. Some people think it's ugly, etc. - those are all matters of personal taste and opinion, and they don't matter. What matters is that Toyota brought something to the table, and the other manufacturers will react to it - they've taken notice and they'll take action by either building something they perceive as better, or lowering the price of what they currently offer. It's good for the consumers. Like someone else mentioned, notice the shorter time between product redesigns and updates. None of the manufacturers can rest on their laurels, and that's a great thing for all of us.

      2. Please stop watching full-size truck advertisements. I've never seen such completely illogical crap. The manufacturers continue to play the "bigger is better" game. They're all equally guilty. For example: "our truck can tow 10,700 pounds and the other manufacturer can only tow 10,695 pounds." Like someone else said, nobody in their right mind is going to tow that much weight with a half-ton truck anyway, so it's a moot point. Another example: the "fully boxed frame" crap. Is it really better? I'm no engineer, but there is a point where too much stiffness can do more harm than good, and do you really need it? I'm conservatively guessing at least 50% of the people who buy these trucks are going to be satisfied with any of the trucks out there, and it all comes down to personal taste at that point. So, think about your needs, determine what's best for you, don't believe the hype, and if somebody else bought something different, that doesn't make them a bad person.

      Anyway, I don't mean to be preachy or sound mean, but I think we should all be happy we have some choices out there and that the manufacturers aren't ignoring their competition.
      • 7 Years Ago
      i.i.dave, you really are low aren't you. Enjoy the anonymity of the internet for in real life, you're just a poor excuse for a loser.
        • 7 Years Ago
        Jack, no need to cry pumpkin.

        AND CAN SOMEONE PLEASE GET BARNEY A WOMAN?

        More then 1/2 the posts on every thread= a sad little man.
      • 7 Years Ago
      let's look at some basic facts:

      1) Toyota has already called the head person responsible for the building of the Tundra factory in Texas back to Japan. this is not normal, unless they were very unhappy with what is going on. THEY ARE.

      they have'nt even started on the new Mississippi plant yet, and they're already scaling back their plans for it.

      why?

      they are building more vehicles in Japan now for US consumption than they have in 20 years, and the US plants are just "smoke and mirrors" for the American people. they've manipulated the Yen to stay at an artificially low level; this allows them to build cars in Japan for less than it costs to build them here. they already have contingency plans in place for the cutback/layoff of US workers in their plants here.

      2) Toyota had mentioned the importance of creating 'satellite stores' for smaller rural areas, to increase Tundra sales. they're really shooting for the stars: they have THREE satellite stores (just one in Texas) planned for the entire USA. it's interesting to look at many areas of Texas (allegedly Toyota's prime target area for the Tundra), and realize that for many folks, the nearest Toyota dealer is over 300 miles away. of course, you'd easily drive by at least 8-10 (each) Ford, Chevrolet, and Dodge dealers along the way. and wouldn't service be fun on that Toyota, with a 600 mile combined round trip?

      and let's not forget, Toyota puts everything in packages, just like a Camry. problem is, anyone serious about their truck orders exactly what they need, and Toyota's packages don't allow that. want fog lamps? well, if you don't buy the Limited model, head on down to your dealer's parts department; there's not available from the factory. on any of the big 3 pickups, that option is available on any mid-line model. this is just one example; there are many others.

      3) I think everyone can now see thru that BS "golly-gosh-gee-whiz" (stare down and shuffle your feet) supposed attitude by Toyota that they would be just completely happy selling just 200,000 trucks.

      give me a break.

      the plant outside San Antonio has the capability to build 500,000 units annually. and let's not forget the plant in Princeton, Indiana. there's another 350,000 unit capability there. now, do you think they'd be happy with only 200,000 units? no way. they keep playing Americans for fools, and it looks like they're usually right.

      if the Tundra was so good, there would be absolutely no reason to offer the 0%/60 months deal. essentially what's happened is that Toyota has realized they've got another old Tundra/T-100 on their hands, and it's time to sell the deal, not the product.

      it's interesting to see Toyota's endless horn-tooting about their trucks 10,000+ towing capacity. anyone who tows this much weight with a half-ton pickup of any make is an absolute idiot. oops, I forgot; they don't make anything bigger, do they?

      AZMike
        • 7 Years Ago
        Hah, facts.

        1. Not scaling back, unlike GM/Ford/Chrysler.

        2. Toyota does a lot of research to ensure that dealers are not competing with other in serving customers, unlike the other guys seem to do.

        3. Toyota has always built less vehicles than they have demand for, unlike Chrysler who at one point had around 600,000 vehicles waiting in lots, looking for homes.

        Chrysler is also threatening to revoke the franchise rights of 173 dealers if they aren't able to sell the thousands of cars that were built without a demand. (Source: Automotive News).

        As for the tow rating insanity, Ford is doing the same thing with the F-150, but fails to deliver in most configurations (much like Toyota).
        • 7 Years Ago
        AZMike

        Best response on this thread. It's nice someone has their facts and can relay them in a logical degree of order. I couldn't agree more with you there.
      • 7 Years Ago
      Wait a few more months the deals will get sweeter. Heck wait til next year they'll be giving them away.
        • 7 Years Ago
        John : So a video of a crash test of the old model F150 is supposed to stop me from wanting to buy the new one? Nice FUD troll.
      • 7 Years Ago
      Jeeez Autoblog, if you want to throw your biased and unwarranted rhetoric around why dont you go to fome redneck forum. I come here to get neutral information about all manufacturers on earth not just your beloved Detroit.

      Anyways, with Toyota coming in it means Detroit will get its act together and put out decent trucks. You do remember that all three of them went 30 years without a redesign right? Now they are redesigning every 4 years.
      Good for the consumer.
      Bryan
      • 7 Years Ago
      These import lovers really crack me up. Here is the proof you ready? 04 reg cab non heritage bought in oct 03 72,500 miles no rust frame perfect still tight been through hell on Oklahoma roads and some bad Houston roads DAILY. Thats on top of moving in it 5-6 times pulling uhauls, moving friends, going through Texas floods (and its not your little piddly flood like the rest of America has), been hit in the back 3 times never had to replace the bumper been hit in the front nothing replaced tough as nails will never die lick my balls worthless, spineless, booty shakin' all over the road, cheap interior, wanna be 97 F150/Dodge Ram, bed bolts too high POS JAPmobile. Keep dreaming, this is one battle Toyota will NEVER win. Thank you, have a nice day. =)
      • 7 Years Ago
      Was someone trying to make a statement with this picture by taking it in a Graveyard? :-)
      • 7 Years Ago
      You would think Autoblog would be smart enough to separate the site between domestics and imports. They were able to do so with Autoblog Green. Give these import-centric Toyonda lovers a site of their own, it would make everyone a whole lot happier.
      • 7 Years Ago
      That 5.7L 381hp engine with a 6 speed is enough to make me consider them over Chevy and their 6.0L 362hp and 4 speed. heck right now I can save a grand or two by getting the Toyota with a SR5 package, the chevy would have to have the work truck package or the one above to get that bigger engine.

      Fully boxed or not does not make a difference apparently they have similar max tow ratings so the lack of fully boxed framed rails does not sound like an argument that has a lot of merit.
        • 7 Years Ago
        Fully boxed makes a big difference in the torsional rigidity of the truck. So if you like the frame flip flopping around, go for the toyota.
        • 7 Years Ago
        GM's 6-speed is right around the corner. Don't be so impulsive.
        far jr
        • 7 Years Ago
        Or just go buy a 2007 GMC Sierra Denali now which already has the 6 speed automatic and a 400 horsepower 6.2 V-8.
      • 7 Years Ago
      I live in the South and if you want a truck that will last the rest of your natural life you get a Toyota Tacoma. Those trucks are unstopable and never brake. My Neighbor has one with 450,000 on it. If Toyota ever gets the Tundra as reliable as the Tacomas look out Detroit.
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