The slumping housing market and gas prices have hurt truck sales, so automakers are going to have to step up on givebacks to keep metal moving. Toyota has taken the first shot with thier five month old Tundra, with 0% financing and buckets of cash. Edmunds tallied final Tundra incentives at $5,083 per unit last month, which is second to only the much older Dodge Ram. The new Silverado, which currently carries only $1,500 to $2,000 on the hood, is set for a bump in incentives to help level the playing field vs. the fierce competition, and older offerings from Ford and Dodge will have to follow suit. With Toyota's deep pockets, there may be no end to how far the folks from Aichi will go to reach their stated sales goal of 200,000 units in 2007, so $5,000 may just be the beginning.
If you've been waiting on your truck purchase, we have a feeling your patience is about to be rewarded. Everybody's pickup offerings are stronger than they've ever been, and with more competition comes more money in your pocket.
[Source: Detroit News]