Fiat hopes that the 500/Cinquecento will become the "iPod of cars"
The 500 has not been made in 32 years, so it's kind of a big deal that Fiat is bringing the name back. The original struck a chord with Italians following World War II, and still have many fans. This time, the 500 is a bit bigger than before and it has to compete with other small cars like the Smart and the Twingo. Initial interest is high, thanks in part to a price tag of about 10,000 euros ($13,600); more than 25,000 people have placed an order for the new 500.
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