• Jul 4, 2007
"This citation has ben brought to you by _________, for all your _________ needs. Thanks for using the Toledo PD, please drive safely and have a nice day."

The Toledo, Ohio police department needs to replace about 100 of its 140-car fleet at a time when money's tight. When budget deficits are forecast, getting funds can be a challenge, and that's what led the Toldeo department to offer cruiser sponsorships. In exchange for $15,000, the cars will have a 3 by 1 foot ad placed on the rear quarter panels. Four businesses have signed on so far, which means that two cars have been paid for. Toledo PD Chief Mike Navarre has received more negative feedback than good comments, but the bottom line is that it's going to offset the considerable annual cost of replacing all those cars. The influx of cash means the fleet gets replenished sooner while still leaving money for the many other things a police department needs. Innovative thinking in tough times is a consistent theme in America, and Toledo's not the first department to put ads on their cars. The Fire Department is keeping an eye on how the sponsorships unfold, and could roll out its own effort. We don't see what the big deal is; it's saving taxpayers money in the end. It's not like they've sold naming rights to the department or anything, so keep an eye out for new Chargers with a cop motor, a HEMI plant, cop tires, cop suspension, cop shocks, and an ad for Bambino's Pizza where 9-1-1 used to be.

[Source: Toledo Blade via Kicking Tires]


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  • 34 Comments
      • 7 Years Ago
      It'll be great when I see one of those DUI lawyers advertising on the back of a cop car. If I was one of those shysters, I'd try for that marketing placement. That and bail bonds.
      • 7 Years Ago
      I think it sends a distorted message to the public - are these vehicles used for law enforcement or are they rolling billboards.

      How about a switch to a less expensive vehicle that gets better gas mileage and depreciates less? Not every vehicle has to be a high speed pursuit V8.

      If you can't afford this otherwise you will simply have to raise taxes or raise revenues(i.e. tickets issued).

      The government, whether it be local, state or federal, is the property of the citizens it represents, not particular groups or industries. Separation of state and private sector makes just as much sense as separation of church and state..............
      • 7 Years Ago
      If the Toledo Police didn't drive so recklessly they probably wouldn't need new cars. I just got a good lawn job last week from a cop that tried to make a fast U-turn but ended up over the curb and a good 8 ft in my lawn. I was just sitting there on the front porch watching him tear the crap out of my lawn. I say we should just buy em scooters instead. Maybe that would take that super cop ego out of them a bit. Friggin Jerks.
      • 7 Years Ago
      "We don't see what the big deal is."

      Besides the issues of favoritism, and potential corruption/shakedowns, many people consider it a bad thing when government competes with private enterprise. In this case, unless the companies involved increased their advertising budgets, the government is taking money out of the pockets of private industry; if they were willing to increase their budgets, there remains an issue of whether the government is a fair competitor.
      • 7 Years Ago
      "This citation has ben....." Ben?? What happened to "been"? No wonder they're broke, they can't even spell!!!
        • 7 Years Ago
        That was obviously a joke inserted by AB. Misspelling notwithstanding, where in the story does it say that citations will have advertising on them?

      • 7 Years Ago
      Capitalism at it's finest. As Wilson indicated in the 2nd comment, there is money for the war machine but none to support local protection. The Golden Arch's or the local used car dealer being advertised in hot pursuit. Only in America. I wonder how the local taxi owners will feel.
      • 7 Years Ago
      The Toledo PD was always underfunded, even when I went to school there. Instead of new cars they should worry about hiring more and better cops!
      • 7 Years Ago
      "We don't see what the big deal is."

      Try external influence into what should be a neutral investigative and enforcement organization.

      Wow.
        • 7 Years Ago
        Agreed. This is ridiculous. They really need to change all those cars at once? And how about Dodge charging less? Maybe even opting for the v6 instead of the v8 for fuel savings along with a lower price tag?
      • 7 Years Ago
      I don't see this as a bad way to bring in money and save taxpayers some. Here in Florida where property taxes that pay for everything are being scaled back, we are constantly being warned about how the cities and counties will have to lay off police and firemen unless we tell the state not to scale back our taxes. Fat chance that will happen. I see this as an innovative idea for municipalities to bring money in to their coffers without hitting up the tax payers.

      socceroverload.com
      • 7 Years Ago
      I think it would be an idea promotion that they put a Decpticon logo on that barricade looking charger.
      • 7 Years Ago
      Hooty's Hot Wings!!!!
        • 7 Years Ago
        I agree with both of you. If we wasted less on flawed foreign policy then we would have money for this.

        I also agree that having businesses paying money to the local police department and in return the local police department thanking the business and placing ads for the business on their cars is a very bad precedent.
        • 7 Years Ago
        I think all of you guys need to cool out. We are talking about $15,000. Not one million. Like cops are going to pander to businesses that give such a small amount. If the business isn't on the up and up no cop is going to fail to do their job for $15,000 when there are many other businesses that are still willing to give that much. Only "Four businesses have signed on so far."

        I see all of you thinking about a snowball effect but as long as they keep it all capped off to such a low amount...I just don't see the problem.
        • 7 Years Ago
        Yeah hot pink police cruisers! See them from 10 miles away!

        This trend of privatization and reliance on non-tax revenues is a bad trend. It means an end to objective, unbiased law enforcement. Police funding should come without fine revenue and quotas built in. When there is direct money involved it guarantees lesser and lesser offenses will be punished on a wide scale and any business owners funding the police will get away with murder.
        • 7 Years Ago
        So we spend 2.1 billion a week in Iraq but we cant pay for a police cruiser in our backyard?
        • 7 Years Ago
        You have the right to remain silent, and the right to enjoy Hooty's Hotwings with your choice of sauces -- atomic, Hiroshima, Nagasaki, or Chernobyl.
      • 7 Years Ago
      So what happens when the business that is sponsoring a couple cop cars needs a favor?

      but then again if our lawmakers can accept campaign money etc from large corporations & wealthy individuals and "not be corrupted" then why can't our police or judges?
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