Filed under: Concept Cars, Coupes, Sports/GTs, Pontiac
Goat or Chicken: Will 2010 Pontiac be a Firebird or GTO?

We visited this issue in February, when Winding Road speculated Pontiac would get a Camaro spinoff, but now Car and Driver is weighing in. With the imminent return of the Chevy Camaro, many Poncho fans have wondered about a possible return of the screaming chicken, as well. Pontiac's last attempt at reviving a storied model (GTO) met with mixed results. The GTO was supposed to be a slam dunk for Pontiac. Take an existing rear drive muscular platform, add a few Pontiac trim pieces and a GTO badge, and voilà, instant success. Well, it didn't quite go as planned and GTO sales were rather tepid. Not that it wasn't a good car, especially in 6.0 form, but it didn't really set hearts aflutter, especially compared to the wildly successful retro Mustang.
So will Pontiac get a new GTO, or maybe a Firebird instead? With the G8 coming to replace the Bonneville and Grand Prix, a suitable RWD platform is already approved for US consumption. And of course, it's also underpinning that hot new Camaro. So if Pontiac gets a new muscle coupe, will it show up as a goat or a chicken? That's what Car and Driver asked Pontiac. After a long silence, C and D finally got some answers. Surprisingly, they seem to point towards a new GTO. They based this on Bob Lutz's own words: "No carbon copy of the Camaro will make it into any other GM-brand showroom" is how they put it. They also point out that while a Firebird would have to be essentially the same as a Camaro, a GTO from the same platform could be bigger and different enough to claim its own place in the market, maybe more of a G8 coupe. Whichever badge this future Pontiac sport coupe wears, it should get the same 261-hp 3.6-liter DOHC V-6 or 362-hp LS2 6.0-liter V-8 options as the G8. They would be offered with five or six-speed automatics, respectively, but six-speed manuals should be available, as well. Tough choice, really – a Firebird that would be a restyled Camaro, or a GTO that could go its own way. Which would you choose?
[Source: Car and Driver]
Reader Comments (Page 1 of 3)
eric 12:32PM (7/03/2007)
Maybe they will combine the two. Call it a Gicken or a Choat.
What, did I just say that?
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geo.stewart 12:38PM (7/03/2007)
go with the goat. avoid badge engineering.
Go Lutz!
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Viv 1:15PM (7/03/2007)
I agree avoid the badge engineering. Let Camaro go at it alone against the Mustang. As the article above said the GTO could be a more expensive coupe version of the G8, which is a badass in it's own right.
Dave 12:38PM (7/03/2007)
I hope that whatever they sell gets the 300hp direct injected 3.6, not the current one.
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Esprit bird 12:39PM (7/03/2007)
Great, another Goat no one knows about, No one on the streets remembers its history while they have fresh memories of an LS1 Trans AM blowing them off the streets...
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Mr. Oak 1:46PM (7/03/2007)
That was a pretty uninformed statement. There is a whole culture of folks in the world known as gear-heads. These are folks that actually wrench on cars not just read about them. Dare I say millions of them.
You remind me of the silly kid the other day that said that the Challenger will not sell, but was drooling over a $40,000.00 Civic. 20 years from now, the Challenger will be a collector's item, while Civic will be decomposing in a landfill somewhere.
Rambo 12:40PM (7/03/2007)
Classy anti-gm spin, try writing with some professionalism.
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Mike G 1:05PM (7/03/2007)
Actually it's very well written, he politely avoided pointing out the obvious fact that the recent GTO failed because it looked like a goofy 90s throwback rental car, whereas the "wildly successful retro Mustang" looks good, goes fast - and sells.
thetruth 12:41PM (7/03/2007)
Only problem with the GTO is it looks like a Cavalier, it just as well had a Toyota badge on it, BORING.
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Mr. Oak 1:47PM (7/03/2007)
Ever drove one? Didn't think so.
gwballin 2:51PM (7/03/2007)
Agreed. As the owner of a 2005 GTO, I can not comprehend anyone thinking the car is boring after driving it.
thetruth 3:14PM (7/03/2007)
I guess I should have specified "LOOKS" since it seems to have pissed some owners off and yes I have drove one and not impressed, basically a "no class" knockoff.
Andy 11:42PM (7/03/2007)
Somehow, I doubt you drove one. Sounds too much like a kid on his parents' desktop wanting a BMW.
srivendel 12:47PM (7/03/2007)
GM needs to worry about getting the Camaro out and getting it right. No recalls. No scandals. Just a bad ass muscle car that goes like stink, looks hot, and drives well. The Pontiac model, whatever else it is, is a distraction. Focus, Lutz, focus.
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F451 12:48PM (7/03/2007)
The bigger question is how much additional plastic surgery will Burt Reynolds have had by 2010?
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emor8t 12:58PM (7/03/2007)
That's a trick question. Everyone knows Burt's been Lenin'd
Mallory 12:52PM (7/03/2007)
Too bad they passed on the Firebird/TA. Back in the day the Trans Am's were just like Camaro's, only cooler. I hate to see such a famous brand continue to collect dust.
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JC3 12:58PM (7/03/2007)
"Firebird" is about as 70's as orange shag rugs and words like"Groovy".Car buyers are alot more sophisticated today.Nobody wants a car called "Gremlin" either.Or a flaming chicken on their hood.
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Reuben 1:00PM (7/03/2007)
I sure want a flaming chicken on my hood, but only if it has an ls7 under it.
Rolf B 1:17PM (7/03/2007)
Why not bring a G8 GTO ala Tempest GTO. Bring the GTO all the back to it's roots.
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