Playing the role of the wild and free divorcee, Chrysler is sending out 3,700 party kits and invitation to its dealers to mark the automaker's return to all-American greatness. The celebration will run in conjunction with a new ad campaign (TV, print, etc.) that touts the brand's rebirth, along with a new logo and some form of rewards that will attract new buyers.
No dates have been set, but expect the balloons to drop sometime between July 25th and Aug 10th, when DCX sells off the automaker to Cerberus Capital Management, and the company is renamed Chrysler Corp.
[Source: Detroit News]