Filed under: Gadgets, Motorsports, Etc., Marketing/Advertising, Ferrari
A Vision in Red: Ferrari binoculars from William Optics
You've just dropped several hundred on a pair of tickets to a grand prix, and hundreds more on flights, a hotel room and team paraphernalia. You're not about to watch the race through any ordinary binoculars, are you? William Optics (no relation to Williams F1) is betting that you wouldn't, and has teamed up with Ferrari to produce the latest piece of Prancing Horse merchandise: the Ferrari Visio binoculars.
The high-gloss red and carbon-fiber casing houses 8x25 lenses in a compact and lightweight 290g folding package, and comes complete with neck strap and cordura nylon carrying case. All yours for $100.
This isn't the first time Ferrari has licensed binoculars, which seems like a more fitting exercise than Ferrari skis or computers. A previous arrangement with Olympus also produced binoculars as well as a digital camera.
[Source: Luxurylaunches]
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Reader Comments (Page 1 of 1)
Viv 8:07PM (7/03/2007)
If we give Ferrari another there are go to even brand toilet paper with their logos. With all the merchandising and logo plastering that Ferrari does they will fit right in with all the NASCAR crowd here.
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Pouya 10:24PM (7/03/2007)
A very efficient way to dilute an exclusive brand.
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Andy 11:44PM (7/03/2007)
Ferrari already sold itself out when it gave up factory support for GT racing, the primary reason it built its cars up to that point. It is the one legacy the Dino left that wasn't good. A prospective buyer should fill out an application before he can be able to buy a Ferrari or Lambo.
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Ken 12:00AM (7/04/2007)
Sorry, but for $100 I can assure you that they are total cr#p. $100 for a pair of 8x25's WITHOUT the huge Ferrari royalties would barely buy something *decent*...and with the Ferrari badge, they are without doubt trash.
Now if they tapped Leica, Zeiss, Swarovski, etc. and made something decent, that would actually be pretty cool.
I don't mind Ferrari-branded swag, but at least base it off of hi-end and good products.
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Logik 5:50AM (7/05/2007)
This will go great with my; Ferrari jacket, Ferrari sunglasses, ferrari pants, ferrari shoes, ferrari socks, ferrari underwear, ferrari laptop, ferrari watch, ferrari cologne. ferrari wallet. Oh, and with my ferrari t-shirt, too!
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paul 10:41PM (7/05/2007)
Hi, guys.
Actually price is wrong!!!!
This binoculars cost $199
Check the link below:
www.williamopticsracing.com
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'72 Dino 5:31PM (8/08/2007)
They are $199. I ordered them hesitantly, and they just arrived today. I must say, they are of fantastic quality, and make a terrific gift for any Ferrari afficianado.
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