Honda has APEAL: wins most segments in JD Power's rankings
Honda took four categories in the latest J.D. Power's 2007 Automotive Performance, Execution and Layout (APEAL) Study. APEAL measures how happy an owner is with the design, content, layout, and performance of their car within 90 days of purchase. When the votes were tallied from the 91,000 respondents, Honda won with the Fit (Sub-compact), CR-V (MAV), Ridgeline (Mid-size pickup), and Odyssey (Van), beating Mercedes and BMW who both took three categories each.
Among the domestics, Ford was the only winner, with the Mustang and the Edge. According to J.D. Power, new or redesigned vehicles tend to score the best, and that cars that score well in the APEAL Study need lower incentives to lure buyers. And in case you were wondering, closely following another study that took the same measure of owner happiness, the Jaguar S-Type did not make the list this time.
[Source: J. D. Powers]








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Reader Comments (Page 1 of 1)
VenGenzt 8:21AM (7/02/2007)
C'mon guys, you gotta try to at least flip other people's news in the same day or two. VERY OLD NEWS. Read it a week ago somewhere else.
Reply
rem83 9:16AM (7/02/2007)
I think you might have missed the Escalade and GMC Sierra that also won top spots. If I'm not mistaken, GM still counts as a domestic.
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sheniferous 9:35AM (7/02/2007)
blah blah "no torque" blah blah "appliances" blah blah "ugly" blah blah "soccer moms" blah blah "not a real pickup".
does that pretty much cover all the wackdaddies' comments who be drankin' dat haterade?
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FrankTheCrank 9:42AM (7/02/2007)
I'm all happy for Honda and the Fit, if i were to buy a B segment car, this one would be it. It's amazing, I haven't seen one at the local Honda dealership since they came out a year ago. The DEMAND is there.
My only problem is, why would anyone spend $17K(Fit Sport) on a new B car when they could get a perfectly decent, bigger, better equipped 05 or 06 auto for that kind of money? Guess I'm just cheap.
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Mike 3:13PM (7/02/2007)
No worries, China is building a car for you.