- Jul 2, 2007
Honda has APEAL: wins most segments in JD Power's rankings
Honda took four categories in the latest J.D. Power's 2007 Automotive Performance, Execution and Layout (APEAL) Study. APEAL measures how happy an owner is with the design, content, layout, and performance of their car within 90 days of purchase. When the votes were tallied from the 91,000 respondents, Honda won with the Fit (Sub-compact), CR-V (MAV), Ridgeline (Mid-size pickup), and Odyssey (Van), beating Mercedes and BMW who both took three categories each.
Among the domestics, Ford was the only winner, with the Mustang and the Edge. According to J.D. Power, new or redesigned vehicles tend to score the best, and that cars that score well in the APEAL Study need lower incentives to lure buyers. And in case you were wondering, closely following another study that took the same measure of owner happiness, the Jaguar S-Type did not make the list this time.
[Source: J. D. Powers]