• Jul 2, 2007
We like a good auto-related rumor as much as the next obsessive pistonhead, but when Automotive News starts citing Japan's New Model Magazine X, we can't help but be a little humored.

The mag across the Pacific supposedly has a spy shot of a "Tribeca-like" vehicle undergoing testing, and beneath the camo is a badge that purportedly looks a lot like a Scion emblem. The idea of an "xTribeca" (their term, not ours) seems too far out to be plausible, but with Toyota's 8.6-percent stake in Fuji Heavy Industries, the parent company of Subaru, it's isn't entirely out of the question. The question itself though, is "why?"

Even though the Scion brand is going strong, would a larger SUV based off the Tribeca be a plausible candidate for the Scion lineup? And even if it was, could it be restyled to fit the brand's youthful image? All these questions and more are making the rounds between our ears, with nothing particularly positive coming out of it.

[Source: Automotive News – Sub. Req.]


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  • 20 Comments
      • 7 Years Ago
      I would take this with a handful or two of salt.

      This is a move that could just kill Scion. A Tribeca is probably the farthest thing from their desired image. I don't know what kind of grass these people are smoking, but it must be expensive.

      Now sold as a rebadged Toyota might be more plausible. But even then, Toyota has a decent lineup of SUV type "crossover" vehicles already... so they shouldn't really need anything like this monstrosity.
        • 7 Years Ago
        As much as we would like to believe Scion is a 'youth-oriented brand' and Toyota's target market is hit when a Scion is sold, the fact is that Scions are being sold to much older consumers than Toyota anticipated. As much as a Tribecca would seem to be a head-scratcher, it would give the Toyota lot another opportunity to sell a vehicle and the Tribecca is 'different'. Anyway, they wouldn't lose any money to change the grill, the id badges and ship it and see what happens. Toyota is beginning to think just like GM now though. Let's start rebadging vehicles and see if it works. The Tribecca has been accepted with indifference, at best, by consumers but Toyota thinks they can sell it as a Scion?
      • 7 Years Ago
      If Scion added a large vehicle like the Tribeca to their lineup, it would throw a monkey wrench in their desired brand image. Keep Subarus Subarus. Let Toyota come up with small, fuel efficient vehicles for the Scion brand.
      • 7 Years Ago
      one word:

      no.
      • 7 Years Ago
      Seems more likely that this was a disguised mule for the upcoming Toyota FSC crossover wagon thing.
      • 7 Years Ago
      The Scion symbol was copied and pasted over the Subaru's badge. Look closley. It doesn't have the right type of glare and it is semi lop-sided, Neither is it even at the right angle. The Scion badge isn't in the center of the badge indentation, but more to the bottom-left. Plus, Scion might not ever make a vehicle this big, being that Scion's manufacturers stick to wagons and coupes.
      Plus! Scion would have to go out of the loop by placing the "Rebadged Subaru" in the high 20,000's.
      I don't know who made this picture, but whoever you are, shame on you. Many people read these blogs everyday and it would be horrible to fool all of who or whom read this blog.
      • 7 Years Ago
      Why not just like ... rebadge/reskin one of Toyota's OWN small SUVs with a 4 cyilnder?
      • 7 Years Ago
      Now HOW would this appeal to the kiddies?
      • 7 Years Ago
      It could just be some sort of disguised prototype with a Scion badge to throw people off. After all, there is a good possibility Toyota has been testing a sports car with 350Z body panels, so why not a Scion badge on something else?
      • 7 Years Ago
      I predict all future Scions to get bigger, flabbier, thirstier, less fun...in other words, the same mistakes that got the average age of a Toyota buyer pushing 50. It just seems to be their M.O.

      Perhaps there's room for a Scion that's bigger than the rest...but not a vehicle that was to be the Saab 9-6X!
      • 7 Years Ago
      My wife has an xB. We like Scion because they sell cool cars that are relatively inexpensive, roomy on the inside (some), small on the outside & fuel efficient. An SUV would be a horrible mistake. The xB IS the SUV / minivan alternative.
      • 7 Years Ago
      Most Toyotas in Japan use individual badges for their model on their front ends, not the triple-oval 'T' badge we get here in the states (that's usually reserved for the rear). Check out http://toyota.jp and watch the Flash cycle of their new models: none of them have the 'T' badge on the front grille.
      • 7 Years Ago
      This just makes no sense, because the Tribeca (or any other Subie) are expensive platforms. Next logical thing to me would be a micro van of sorts, like the Mazda5. Toyota has one overseas- Sold as a Corolla Verso.
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