• Jul 1, 2007


With safety becoming more and more of a priority in buyers' purchase decisions, automaker are striving for as many IIHS top scores and five-star ratings as they can collect. One technology that hit the ground running a few years back is the backup camera, which gives drivers of large SUVs, pickups, and minivans a clearer view of what's going on beyond the bumper. Ford designed its own camera technology for 2008 model year vehicles, with the image being shown in the rear view mirror.

The video screen only shows up when you're in reverse, and it gives you both video of what's behind you and the approximate distance you can travel before hitting something. Then the folks from Dearborn, MI threw in the beep sensor as a redundant measure. The technology works remarkably well, and the video screen is even visible in extremely bright sunlight. We got video of the camera tech during Ford's 2008 vehicle review event, so hit the jump to see how close we got to some little girl's bike with the new 2008 King Ranch Expedition. It was incredibly accurate.



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    • 1 Second Ago
  • 15 Comments
      • 7 Years Ago
      I remember when you could look out the back window of a pickup truck and see what was behind you. Why have these vehicles become so huge? It isn't like the beds have gotten any larger.

      Oh yes. John American needs to make up for the lack of something else that is small and useless.
      • 7 Years Ago
      i watched the video.... doesn't the guy back right into the bike?
        • 7 Years Ago
        It's hard for me to tell if he hit it or not, but it's very close either way. The fact that he's trying to narrate the whole thing while doing it might have been a part of it.

        I think the important takeaway isn't whether or not he barely hit the bike, but the fact that he could tell it was there with the technology, and that seemed to work well. Most of the time when you're in reverse, you'd rather only barely brush something without leaving a scratch than hit it at 10mph because you didn't see it. Obviously not hitting something is best.
      • 7 Years Ago
      I'll give this one to Ford, that's actually a really nice execution on the system. The rearview mirror is the most logical place for a rearview display opposed to a dashmounted setup. Since the technology for this is not that expensive Ford should make this standard on all of it's trucks/utes.
      • 7 Years Ago
      Wow, nice feature, I thought it would only be an option with the Nav system, never thought it could be show in the center mirror. Wish I had this on my VW Polo...
      • 7 Years Ago
      Kind of late to the game Ford, my '06 Nissan Armada has the rearview camera as many other SUVs. Also having the camera in the rear view mirror would only make the screen size 2 or 3 inches. If the screen was in the Nav it would be at least 7 inches.
        • 7 Years Ago
        As mentioned before, hotstreak, I have this system in my Armada (part of a Tech package) and know exactly how it works. My nephew has an aftermarket (rearview mirror) one in his car like the Ford and I can tell you it is not as effective as the ones with the Nav. systems. And when I speak of Ford, I mean Ford and not the other auto companies they own. You also say they are introducing a newer, more convenient type of technology, but how is this new when this was the original type of rear view screens first introduced. This isn't new technology, it's been around forever. How is a 3 inch screen (if that is what it is) better than a 7 inch screen?
      • 7 Years Ago
      Is backup camera technology really that new? Its available on so many other cars, who cares if it is in the rear view mirror?
      Bryan
      • 7 Years Ago
      Nice! Wish I would have had that in 04 when I backed into an old Camry too tiny to see.
      • 7 Years Ago
      Cars are not getting any bigger. The civic is the same size it always was. Care are being built to look more bulky and bigger though.

      For example, comparison between 1996 Corolla and 2007 Corolla:

      Passenger Volume (1996): 89 cu.feet
      Passenger Volume (2007): 89 cu.feet

      Luggage Volume (1996): 13 cu.feet
      Luggage Volume (2007): 14 cu.feet

      Cars look more bulky these days. It's the trend. They're not any bigger, they just create a fake sense of being bigger. Just like penis pills.
        • 7 Years Ago
        The comment filter thingy ate my angle brackets.

        It should read:

        car size *is not the same as* interior volume
      • 7 Years Ago
      I think the guy is better off turning back... he hit the objects.. lol
      • 7 Years Ago
      Wow! Amazing!
      • 7 Years Ago
      You can have this installed with aftermarket parts for any car. You can either port the video signal into your video-capable head unit, or purchase an LCD-equipped rearview mirror with the camera.
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