• Jun 27, 2007
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In one of the odder cross-promotional efforts of the summer, Nissan UK is releasing a Die Hard 4.0 edition of its Navara pickup truck. (The Navara is the Frontier here in the US.) It's a limited run of 444 trucks, and most of the equipment they feature is regular stuff available on existing Navara models. The special-edition extras are a numbered tailgate badge, logo-emblazoned floormats, a polished roll bar, and a Die Hard 4.0 graphic on the doors (cringe). Three colors are available, and a separate Die Hard 4.0 accessory package will be available to buyers of non-DH4.0-edition Navara trucks. Full details in the Nissan press release after the jump.

[Source: Nissan UK]

PRESS RELEASE:
A NAVARA TO DIE 4.0

To celebrate the launch of the new Bruce Willis film, Nissan is releasing a limited edition Navara called DIE HARD 4.0 on sale from 2 July. Appropriately 444 will be produced all individually numbered. This special Navara will look harder than ever before at a price to make any 'ANIMAL'* lover run for cover: £18,995 + VAT for the manual. Also, all owners will be placed in a special free draw to decide which five trucks out of the 444 run will be fitted with additional special equipment at no extra cost.

The toughest Navara yet is based on the just launched 2008 model year 2.5 dCi Navara Outlaw double cab plus optional Premium Pack. It comes equipped with such luxuries as electrically adjusted front seats, leather upholstery, in-dash 6 CD changer, specially logo'd floor mats, chrome door mirrors with integrated indicators, 17" alloy wheels, cruise control and an electric sunroof. To this list is added a hand polished stainless steel styling bar behind the cab area, head turning DIE HARD 4.0 body decals with a shattered glass effect, plus the individually numbered tailgate badge. A version with automatic transmission will also be available at £20,095 (+ VAT).

To match the rugged criteria of the vehicle only three colours qualified for the privilege – Flame (proof) Red, Eye of the 'Storm Grey' and a Walk on the Darkside – 'Metallic Black'.

Five of the 444 trucks will be more prized than others. Once all the vehicles are sold, and it's not expected to take long, all the new owners' names will go into a hat and numbers 1, 4, 44, 400 and 444 will be randomly allocated and in addition will receive a free specification upgrade as found on the top of the range Aventura model. The additional equipment over the standard NAVARA DIE HARD 4.0 includes a voice activated DVD satellite navigation with a full colour 7" screen and a premium audio with MP3 CD compatibility worth £1200.

Anyone not lucky enough to get their hands on one of these limited edition Navaras needn't worry to much. Nissan is offering a unique opportunity to win the 40th NAVARA DIE HARD 4.0 through a competition run by The Sun newspaper on 6 July, two days after the film's general release.

DIE HARD 4.0, the latest chapter in the enormously successful Die Hard franchise, on general release from 4 July, takes action to the next level as Detective John McClane (Bruce Willis) confronts a new breed of terrorism. A DIE HARD 4.0 accessory pack is available for £755 inc. fitting & VAT which includes a front styling bar to protect the bumper, rear parking sensors to make parking more of a miss than a hit affair and chrome lashing rails in the load bed area.

If you want to cover up the load area there's nothing as tough as the Armadillo roll top priced at £1495 inc fitting & VAT. Available in black or silver it has a carrying capacity of 500kg and can be securely locked into three different opening positions to cater for different sized loads.

But... be quick as there will only be 444 of you out there.


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  • 11 Comments
      • 7 Years Ago
      Looks like cop bait to me.
      Susann Deloatch
      • 7 Years Ago
      Oh please, give me a Dodge Ram 1500 anyday.
      This girl likes class and power.
      • 7 Years Ago
      R> Cummings
      • 7 Years Ago
      They call "that a truck to die for?" How about a 1 ton dually with a diesel strong enough to pull 24,000 lbs? That would be a real truck!
      Tom
      • 7 Years Ago
      If I couldn't drive my Ford truck, I wouldn't drive a truck at all
      • 7 Years Ago
      Anyone else think that pic is just a really bad photoshop?
      • 7 Years Ago
      I really didn't think the Brits would go for such a thing. Go figure!
      Bill
      • 7 Years Ago
      IT'S awsome How do I enter?
      Bill
      • 7 Years Ago
      A truck made in Mississippi where the wages and benefits are paid and much corp money stays with some going to Japan or a truck with GM on it made in Mexico where the wages and benefits stay and the profits go to GM who made a amazing negative several hundred million last year. Who really loses?