Australia's new series of commercials aimed at keeping young male drivers from speeding doesn't waste time with complex morality tales or blood-splattered movies or shocking statistics. The premise is this: speed, and you're not, well ... endowed. Unhappy with results from more traditional messages about the dangers of speeding, the Roads and Traffic Authority decided to equate speeding with people openly calling a driver out as uncool in one of those unique Aussie ways they have for these things. The aim is "to make speeding socially unacceptable." According to the RTA's stats, they've finally found a way to get a young man's attention.
Thanks for the tip, Craig
[Source: New South Wales RTA]