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With Ford's new safety-centric campaign for the Taurus underway, it's looking like we should probably get ready for the Oval to stay on-message regarding erstwhile Freestyle as well. After all, the Ford Taurus X wagon crossover equaled its sedan brother's five-star ratings in NHTSA crash testing, and today comes word from the automaker that the Taurus X has received a sloppy, wet smooch from the IIHS as well after the car earned the organization's Top Safety Pick label. The Taurus X scored a "Good" rating (that's the highest one it can receive) in the IIHS's crash test regimen, something that the automaker's sure to tout when it advertises the refreshed and renamed family truckster.

Ford's PR is pasted after the jump.

[Sources: Ford, IIHS]


* The 2008 Ford Taurus X crossover earns a Top Safety Pick rating from the Insurance Institute for Highway Safety (IIHS) for achieving the highest available individual ratings in front-, side- and rear-impact crash protection.
* Taurus X is rated the safest 7-passenger crossover in America, having earned both a Top Safety Pick from IIHS and the highest five-star crash test ratings from the National Highway Traffic Safety Administration (NHTSA).
* Ford and Volvo engineers worked together to create this vehicle's innovative structure, featuring crush zones that transfer energy around the passenger compartment.
* Outstanding value and safety combine to make Taurus X, Taurus and Sable three of the best choices for safety-conscious consumers looking for full-size family vehicles.

DEARBORN, Mich., June 25, 2007 – The 2008 Ford Taurus X crossover will arrive in showrooms this summer bearing both a Top Safety Pick rating by the Insurance Institute for Highway Safety (IIHS) and the government's highest five-star rash test ratings.

The IIHS Top Safety Pick rating can only be earned by vehicles that achieve the best-available safety performance in front, side and rear collisions and offer electronic stability control. In addition to its Top Safety Pick designation, Taurus X is among a small group of vehicles in the mid-size SUV category to also earn five-star crash test performance from NHTSA.

"It's a true testament to the safety engineering of the Taurus X crossover and the Taurus and Sable family cars that they achieved top crash test ratings from both IIHS and NHTSA," said Sue Cischke, senior vice president of Sustainability, Environment and Safety Engineering, Ford Motor Company. "Ford and Volvo worked together to leverage our technical and intellectual resources to create an outstanding vehicle architecture. Now all three vehicles are better than ever. They offer it all: safety, power, spaciousness and comfort at a great value."

The Insurance Institute gave all three Chicago-built vehicles its highest rear impact rating for offering effective protection against neck injuries, as well as its highest front and side impact ratings for withstanding intrusion into the occupant compartment.

The structure of the Taurus X, Taurus and Sable family cars are engineered with crush zones designed to direct excess energy around the passenger compartment into a high-strength safety cage. An innovative cross-car beam "SPACETM Architecture" under the front seats reinforces the structure between the B-pillars, which helps direct energy away from passengers.

All three vehicles offer an industry-first, two-row Safety Canopy™ side air bag system that not only enhances protection in side-impact collisions, but also deploys in rollover accidents. Side-impact protection comes from a combination of air bag technology and structural features that help safeguard occupants by channeling crash energy away from the passenger compartment.

An advanced air bag controller uses front passenger classification sensing to determine if the seat is occupied, and if so, whether the passenger is a large or small person. Air bag deployment is tailored – or altogether suppressed – to help provide an appropriate level of protection. The lower anchors and tethers for children, or LATCH system, provide mounting points for compatible child seats in the second row.

Taurus X comes with standard AdvanceTrac® electronic stability control and available all-wheel drive to provide drivers with a more confident ride and better handling in all weather conditions. All Ford, Lincoln and Mercury retail cars and trucks will have standard electronic stability control by the end of 2009. It is currently standard on nearly all Ford sport utility and crossover vehicles.

Ford Motor Company and its global brands have built more than 4 million vehicles globally with electronic stability control systems.

"We believe our electronic stability control systems enhance vehicle safety by helping the driver prevent many accidents in the first place," Cischke said. "Making families safer is a key part of our pledge to drive safety innovation."

The 2008 Ford Taurus X pricing starts at $27, 365 including $750 destination and delivery (MSRP).

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.

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    • 1 Second Ago
      • 7 Years Ago
      That is the best front end refresh of all time. Amazing. I used to joke that it was called the "Style Free". Now that thing looks seriously good.
      • 7 Years Ago
      Wow do you guys all work at Ford dealerships - that would explain the free time to post on an auto blog. So apologetic.

      When I look at that thing I wonder when Ford will stop beating its cars with an ugly stick. And the prices don't seem particularly good either. How is this better than a Dodge Caliber? Consumes gas faster on the way to the latest NASCAR event?
        • 7 Years Ago
        Uhh...it's better because it can haul more people, more stuff and has more power. And the interior plastics dont look like they came from children's toys. What do you expect, this thing to get the same mileage as a Caliber? Yeah...ok.

        $27,365 doesnt sound like a good deal? It starts $2k cheaper than an Acadia and a tad less than the Outlook. It's also a tad cheaper than the Murano and offers more seating and power.

        You must work for Ford also. You are posting on this board so you must have free time, too. Obviously you have never driven the Freestyle. It was a great ride. And with the updates, it will only make it better...
      • 7 Years Ago
      Looks craptastic
        • 7 Years Ago
        Craptastic. Gee, that's original.

        This car is aimed at a different segment than a Caliber. Compare this to a Pacifica and you might be on to something.
      • 7 Years Ago
      "Station Wagon" are not dirty words.

      I don't need such vehicles, but I've been oddly attracted to the 500/Freestyle/Taurus/Taurus X. They just seem to make a lot of sense, but I guess fantasy and image (and testosterone) sells cars more than sense.
      • 7 Years Ago
      They should call this vehicle "Pat." Because no one knows if it's a wagon, car, truck, or SUV. It's time for a you know what!
        • 7 Years Ago
        I wonder if the roof crushes in an kills the occupants when it rolls-just like the explorer.
        • 7 Years Ago
        Fireblade...you are a moron. Live in the past much? I wonder if the engine sludges just as much as Toyota's.
      • 7 Years Ago
      What kind of a name is X?
      Please of all the names in the world, how do you come up with X?
        • 7 Years Ago
        X = "cross". It's a "cross"over.
        (It's a station wagon.)
        • 7 Years Ago
        Agreed. It's stupid.

        Call it what it is: the Taurus Wagon.
        • 7 Years Ago

        Thank goodness women who care that much about what a man drives (I believe they are referred to as "shallow bitches") are mostly figments of the imaginations of men. Namely men who would have their automobile be the most interesting thing about them.
      • 7 Years Ago
      I always liked the 500/Freestyle. New names, new engine; hopefully the same generous rebates/discounts around the corner.
      • 7 Years Ago
      Market research shows, products with an "X" in their names sell better. Wormhole X-treme!
      • 7 Years Ago
      if you don't like this kind of vehicle, you don't need one. having 3 kids and all kinds of active gear, we looked at all of the offerings. the freestyle/x is what it is supposed to be: a modern family wagon that gets good mileage and drives very well.
      • 7 Years Ago
      Joey- I think they are using it kind of like Volvo's XC90...meaning cross country. It is a weird name but it's growing on me...

      Also, David. I have to agree. Volvo has contributed a lot. But you can't blame Ford 100% because of the F-150 fires. Those cruise control switches came from Texas Instruments and used parts made by Dupont. The roofs on Ford's vehicles always met Federal standards. Some people don't understand the physics of a 3 ton truck and multiple rolls. The Firestone problem was mostly Ford's fault but the tires were proven to be bad and some of those crashes were proven to be driver error. Gas tanks exploding? Are you talking about the Pinto? If not and you are referring to the Crown Vic, look at how many people died compared to the number of CVs that were on the road. Also, you know how many cop's lives were saved by that car? What other car can take a hit at 60+ mph and have the occupants survive?
      • 7 Years Ago
      Thank you Volvo for your contribution to Ford. I know Ford is trying to sell you now, but at least you made an impact on Ford.

      Before you joined, Ford used to:
      1- Spontaneously catch fire
      2- Roofs buckle if the vehicle flipped over
      3- Vehicle would do a cartwheel if the tread came off the tire
      4- Gas tanks explode if rear ended at 10mph
      5- Rarely get top picks for safety and mostly get acceptable ratings

      After you joined:
      1- Most Ford models get 5 stars now

        • 7 Years Ago
        Nope, the previous Taurus wasn't bad, but the Panthers (GM/TC/CV) are terrible in collisions. Sure, the frame is easy to repair, but the body built on it crumples like a tin can. And, being such terrible handlers, they can't avoid crashes as well as more modern competitors.

        About the only advantage the Panthers have is mass, and even then it's dubious as cars are getting heavier.

        On topic: the Freestyle was an excellent performer all around--hopefully the rebadge boosts it's image.
        • 7 Years Ago
        Ford gets a "good" safety rating with a station wagon and this is news? Off the top of my head, I think the Colbalt, CRV, and at least 3 hyundai's got the best rating. Consumers already expect a certain level of safety nowadays. Not saying this is a bad car, but meeting this expectation is not a competitive advantage - it just shows how much Ford had to catch up.
        • 7 Years Ago
        I do believe the previous Taurus was also a 5 star vehicle, 1st in it's class just like the TC, CV and GM.

      • 7 Years Ago
      As someone once put it, this thing is a XC-90 in a brown paper bag. Personally, I think it looks better than an XC-90 and costs thousands less.

      Ford is on a...dare I say it...roll.
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