• Jun 21, 2007
Man, we really feel for Tiger Woods. Just three days after the birth of his first child, Sam Alexis Woods, the guy basically gets canned by Buick as their numero uno spokesperson. Seriously, how's a guy that swings a club for a living going to support a family without endorsements like Buick's? Sure, he's still got the Nike account, but all babies do are eat, sleep and poop, the latter of which requires diapers, which are hella expensive.

Buick says it wants to focus attention back on its product (really?), so while Woods will still appear in some advertisements, he won't be used solely to divert one's attention from the product anymore. General Motors has a heart though, so they've thrown the kid a bone and offered young Woods a stint endorsing OnStar. We'll likely see him appear in more of those celebrity-laden commercials with Jeff Gordon, Jimmy Kimmel, Kelly Rippa and the gang. We wish Tiger all the luck in the world without the deep pockets of Buick behind him anymore.

[Source: The Detroit News]


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  • 10 Comments
      • 7 Years Ago
      Doesn't OnStar fall under the 911 law of having to be accessible in case of emergency, like other mobile phone providers, even if you no longer have a subscription?
        • 7 Years Ago
        I think and i emphasize think you can access onstar during accidents. Since none of my GM cars have onstar i can't vouch for it.
      • 7 Years Ago
      Stratojet is so correct!

      I would take it a step further and say that GM should look at everything related to advertising and marketing and just cut it to near ZERO. No celebs, no billboards, no staff, no advertising agencies, no TV commercials, no sport signs, no print ads, no magazines, & on & on. Just have a skunkswork internet team.
      The amount of cash freed up should be split to 50% for vehicle price reductions, 25% for product development, & 25% to the bottom line.

      All you need is VALUE - QUALITY & a little internet spin. The lower sell price would really kick the competitors rear end.

      I have no idea what the total budget marketing & advertising budget is, but from the few examples I have seen in the press the amounts have been staggering! Imagine what that amount is when totaled together.

      The dealers can advertise on their own.
      • 7 Years Ago
      I don't feel at all sorry for him. Now he can be seen in public in something other than a Buick.
      • 7 Years Ago
      I think it was hilarious in the first place that Tiger Woods represented Buick. You can honeslty think he drives one..... On Star will be great for him, ha.

      Rick
      http://www.ytbsource.com
      • 7 Years Ago
      Well here's an interesting twist.... espn's article says:

      "Tiger Woods will no longer be the primary pitchman for Buick because General Motors wants a broader role for the golf great, the automaker's top sales executive said."

      http://sports.espn.go.com/golf/news/story?id=2912639&campaign=rss&source=ESPNHeadlines

      Demoted indeed?
      • 7 Years Ago
      Kelly Rippa?

      Ugh.

      Easily the most annoying woman on the planet.
      • 7 Years Ago
      I saw the Jimmy Kimemel and Kelly Ripa onstar ads, but i have never seen the Jeff Gordon one. Is it a new one?
        • 7 Years Ago
        Not really. He's in a Silverado doing diognostics via OnStar. You'll eventually see it
      • 7 Years Ago
      You guys are clueless.
      I'm sure Tiger Woods will be just fine. Diapers *are* expensive, but Woods wins a lot of money on the tour (he is after all the #1-rated golfer on the tour). Not to mention he also makes some side money through deals with Nike, Accenture, TAG, etc. Plus, it's not like GM is dropping him... so he's still gonna get paid, albeit possibly not as much.


      what?