To the victors go the spoils, and with Porsche currently holding majority ownership of the drastically larger VW, the folks from Stuttgart get to call the product plan timing shots. The Touareg and Cayenne were launched together in late 2002 and refreshed for the 2008 model year, but Porsche wants the redesign of their best-selling product to arrive early in 2010, many months ahead of the Touareg. The problem, however, is that the two products are competitors.
If it doesn't seem like a VW and Porsche could ever compete head to head, this is the one obvious exception. Of course, both vehicles sit on the same platform, but the two SUVs also share a V6 engine, and the diesel Touareg can cost you over $75,000, which is definitely Porsche territory. AutoWeek quotes one executive as saying that if the situation doesn't get ironed out, the CEOs would have to "hammer this out." We don't find it surprising that VW is feeling a bit slighted here, because six or seven months can feel like a lifetime in product development, and the two SUVs already have an abnormally-long first generation lifespan. It'll be interesting to see who wins out in this battle.