Every single major automaker is investing heavily in an attempt to meet the demand of emerging markets such as Eastern Europe and China. The industry has termed this group of developing nations the "BRIC's", which stands for Brazil, Russia, India and China. These markets are currently smaller than other major markets, but they won't be staying that way for long. Obviously, the giants in the automotive industry would like to step in and stake their claim before anybody else does.
Here is a press release which shows just how much money stands to be made in these emerging markets. Remember, it takes money to make money, or so they say, so expect to see more announcements similar to the above press release in the near future. The article highlights Volvo's monetary commitment to a plant which builds large heavy duty diesel engines for trucks, as well as gearboxes. The article also mentions that money will be spent on "environment-enhancing measures" but leaves it at that.

[Source: Volvo]


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