• Jun 20, 2007
click above image for more pics of the 2008 Toyota Highlander

Toyota's redesigned 2008 Highlander is expected on dealer lots in a couple of weeks, and buyers can expect relatively modest price increases over last year's model. The mid-size SUV drops the standard 4-cylinder in favor of a 270-hp, 3.5-liter V6 and the interior gets some upgrades. Toyota brags that the larger, more powerful Highlander retains its 2007 V6 fuel economy numbers of 17/23 for 4X2s and 16/22 for 4X4s.

At the low end, the Highlander Base 4X2 model's sticker gets bumped $510 to $27,300 while the 4X4 is up $560 to $28,750.

Sport and Limited level Highlanders get standard backup cameras independent of a navigation system and 19" wheels. Sport 4X2 models get a $985 bump to $29,950. Limited buyers also get keyless entry and will pay MSRP of $32,700 for the 4X2 and $34,150 for the 4X4, which is $1,890 and $1,940 more than 2007 models.

Highlander Hybrid sales are to begin in September, and Toyota will announce pricing for those nearer the fall.

After the jump read Toyota's complete press release with details on interior goodies and other upgrades.

[Source: Toyota]



Toyota Announces Prices for All-New 2008 Highlander

TORRANCE, Calif., June 20 – Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer's suggested retail prices (MSRP) today for the all-new Highlander mid-size sport utility vehicle (SUV).

The 2008 Highlander is significantly larger, roomier and more powerful than the vehicle it replaces. Yet its fuel efficiency will be virtually unchanged. It is noticeably quieter, smarter, with significantly improved versatility and ride comfort. The 2008 Highlander will have one of the most comprehensive lists of standard safety features in it the mid-size SUV class where safety is at the top of purchase considerations.

Highlander will be offered in Base, Sport and Limited grades. All three grades will be powered by a new 3.5-liter V6 with dual independent variable valve timing with intelligence (VVT-i) that delivers an impressive 270 horsepower -- a 55 horsepower gain over the previous generation's 3.3-liter engine.

Highlander has an impressive list of standard safety features. It will provide a segment-leading total of seven airbags, including a driver's knee airbag and roll-sensing side curtain airbags for all three rows in addition to active headrests for the driver and front passenger.

As with all Toyota SUVs for the last three years, Highlander will provide Toyota's STAR(TM) safety system, featuring: anti-lock brakes, traction control, electronic brake-force distribution, brake assist, and for the first time, enhanced vehicle stability control, with electronic power steering.

For all Sport and Limited models, a stand-alone backup camera with a 3.5-inch LCD multi-information screen, not tied to a navigation system, is standard equipment.

Highlander rides on an all-new chassis derived from the current Camry and Avalon. It is nearly four inches longer and three inches wider, with an inch more ground clearance and three inches of additional wheelbase than the Highlander it replaces.

Highlander's second-row seating flexibility features captain's chairs with armrests that, if needed, can be converted to a bench seat for three passengers. A "Center Stow(TM)" seat, when not in use, is hidden in a compartment under the front center console. In its place, passengers can easily put in the Center Stow(TM)console or choose to leave the area open as a walk-through to the third row. The second row also slides forward and back 4.7 inches and reclines.

Clever and convenient standard features include: a third-row bench seat with foldable headrests for a flat rear cargo area, a rear glass hatch for quick access to the rear cargo area (optional on Base grade), and Smart Key System with Push Button Start for Limited. Nineteen-inch alloy wheels will be standard on both Sport and Limited gas models.

The 2008 Highlander adds significant standard features (all new V6 engine, new five-speed automatic sequential shift transmission, electronic power steering, three-row curtain side airbags, driver's knee airbag, new larger alloy wheels, etc.) with only a modest MSRP increase.

The 2008 Highlander Base grade will carry a Manufacturer's Suggested Retail Price of $27,300 for the 4x2 model, an increase of $510, or 1.9 percent over the previous generation Highlander. The Base grade 4x4 will carry a base MSRP of $28,750, an increase of $560 or 2.0 percent.

The base MSRP for the Sport grade will carry a base of $29,950 for the 4x2, an increase of $985, or 3.4 percent. The Sport grade 4x4 will carry a base MSRP of $31,400, an increase of $965, or 3.2 percent.

The MSRP for the top-of-the-line Highlander Limited will be $32,700 for the 4x2, an increase of $1,890 or 6.1 percent. The Limited 4x4 will carry a base MSRP of $34,150, an increase of $1,940 or 6.0 percent. Highlander gas models will go on sale in July with hybrid models reaching Toyota dealers in late September.

Pricing for hybrid models will be announced closer to launch.

The delivery, processing and handling (DPH) fee for the 2008 Highlander was increased by $40 to $685. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


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  • 44 Comments
      • 7 Years Ago
      WOW! That's expensive. The crappy base model starts at over $27k? By looking at one you wouldn't think it would be any more expensive than a CRV or something. Christ, I can get an Acadia for that kind of dough. No thanks.
        • 7 Years Ago
        Christ, I can get an Acadia for that kind of dough. No thanks.

        Yes, I would say no to the Acadia as well. Why would anyone buy the inferior GM product if they could get a Toyota at the same price. Toyota will win a few over with the comparable pricing.
      • 7 Years Ago
      I know people always use the "it looks like" comment to death, but the 2008 Highlander strongly resembles a Subaru Forester and a Hyundai. Those mileage numbers cannot be a good thing.
        • 7 Years Ago
        Throw a bit of Suzuki XL7 in, too. At least they went for the Forester look and not the B9 Tribeca.
      • 7 Years Ago
      Barney, I for one would definately buy an Arcadia over the Toyota any day
        • 7 Years Ago
        Actually, for your information I'm not a Toyota hater but I'm not a Toyota freak either. They are not the best cars in the world. I own a Toyota. It's an OK car. It doesn't do anything extraordinary nor has it been completely trouble free. I'm not the kind of person that I'll buy a car just because is a Toyota. Those people are just blind and blind themselves at the fact that there are better cars out there for the money or maybe just a little more. They are just appliances for people that just want a car from point a to point b. Toyota it's not the best at everything and that's why they had to get out of the sport convertible market. You have to realize that. Yeah, Yeah ok so now they are huge and make billions of dollars, so, does that make them the best? No!!! Maybe at marketing.
      • 7 Years Ago
      I hate how EVERY post involving Toyota turns into a ridiculous GM battle. Can we actually talk about the vehicle itself?

      I always thought the styling of the first Highlander look a bit too carlike. When I first saw this new Highlander, I didn't like it too much, but it's starting to grow on me. I do, however, wish Toyota had focused more on improving gas mileage with its newer models (like the new xB?). For some reason, the proportions of the GMC Acadia (which everyone here seems to be mentioning) always make me think Chrysler Pacifica... which is not a good thing. I'd go Toyota on this one.
      • 7 Years Ago
      Still almost last years price, still almost gets same gas mileage, still UGLY, who told them this grill design that they are using now (Tundra, Tocoma etc.) looks good, somebody LIED!
      • 7 Years Ago
      Non-descript. Yet another Hyunota.
      • 7 Years Ago
      Toyota really needs to drop this Highlander for a Highlander that's a serious 3-row crossover. The RAV4 is large enough and powerful enough to fill whatever gap this left.

      I never saw the appeal of the old Highlander anyway.
        • 7 Years Ago
        "200,0000"?

        My 'dumb ass' stands corrected.
      • 7 Years Ago
      @Barney:
      Calling GM inferior was true two or more years ago, but to put it simply, GM is not inferior anymore. They have been praised recently by their high quality and awesome interiors. It's true that die hard Toyota fans will never look the other way, even when GM does have better product. By the way, how is the Acadia "inferior" to your supreme Highlander? The GMC gets much better gas milage, only 5 less hp, and probably better reliability judging by the problems Toyota has been having recently.

      Regarding the whole styling thing, the person who said that it looks like a Subaru nailed it head on. I can see Hyundai also. Really, it's not that surprising that Toyota would copy cues from another automaker. For example: 2003 Mazda 6 - 2006 Toyota Camry.
        • 7 Years Ago
        Get your facts straight Kevin. "Hyundai" was created in 1947...before "Honda" was even established (1948). And yes, this new Highlander looks like a Forester.
      • 7 Years Ago
      calling anything with a transverse V6 and FWD Bias 4x4 or 4x2 is incredibly misleading. Not that people who buy Toyota products, especially thins one would care or even know the difference. Im just saying, FWD Biased AWD and a transverse V6 is NOT 4x4
        • 7 Years Ago
        The highlander has four wheel drive via a 50/50 split center differential (but with the extra two gear meshes to get power to the rear differential, the overall split is ~55/45, which very closely matches weight distribution) unlike the GM siblings.

        Sure it has dual beam headlights, and four wheel struts. Toyota isn't looking for the most discriminating buyers.
        This 270hp is on regular, it has electric power steering so even without running 95RON fuel, it matches the Rx350

        Depending on the axle ratio (3.478 or 3.291?) is should be as fast or faster than the tall geared GM big boys.
      • 7 Years Ago
      Have I seen this thing somewhere before? Oh yes, it's the box that the Arcadia came in. No thanks, I'll pass.
      • 7 Years Ago
      "bARNEY: Yes, I would say no to the Acadia as well. Why would anyone buy the inferior GM product if they could get a Toyota at the same price. Toyota will win a few over with the comparable pricing."

      You are a complete idiot. GM products are superior and we all know it. Not only is the Acadia get better gas mileage, towing, horsepower, room, and features, but it looks really good and wins in comparos. I think for you it's reality check time.

      I like the ugly styling discount comment. So very true!
      • 7 Years Ago
      Same as it ever was!

      Which is to say, boring.
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