• Jun 19, 2007
Few vehicles have received more negative press in such a short period of time as the 2007 Toyota Tundra. Plant cost overruns, four star crash ratings, camshaft issues, and a series of rebates have shown that the mighty Toyota is fallible after all. Well, it seems the bad news just keeps-a-coming, as vastly improved May sales weren't enough to stop even more rebates.

Now if you want to get your hands on a new Tundra, depending on the model, you can get up to $3,500 off the sticker or zero-percent financing for up to five years, or $500 off the down payment on a three-year lease. There is no more competitive segment in the automotive world than full-size pickups, and we're seeing evidence pile up that the Tundra just isn't up to the challenge. While the Tundra's new engine is second to none, the rest of the truck has a way to go.

[Source: AOL Money]

Thanks for the tip, Voss!


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  • 55 Comments
      • 7 Years Ago
      This is how Toyota gets into a market... they dump it in cheap, take a loss on it if they have to until they get the product right. That is what they did to initially get into the car market and now they are trying the same thing with the trucks. It shows how low they will go in order to destroy their competition or hit volume targets. They have the money in the bank to dump this truck for as long as it takes to get the numbers up. The domestics are out of cash and need to make money on each one they sell. This is dirty pool on Toyota's part as they will gladly slit their own wrist until the others die.
      • 7 Years Ago
      I'm sure this will be a story on CNN, NBC, ABC and CBS tonight.

      But then again, maybe not.

      • 7 Years Ago
      Man, I'm just going by looks, but everytime I see this truck...

      ..best looking truck out there.
        • 7 Years Ago
        Ya, not too many people are going to agree with you on that one.
      • 7 Years Ago
      All the better that a bunch of yoohoos don't like it, now I can pick one up at a bargain price.
      • 7 Years Ago
      "While the new Tundra's engine is second to none"
      In what? Durability issues? Recall potential? Poor fuel economy? Materials use for camshafts? Difficultyof service?
        • 7 Years Ago
        well, it is second to none. IT is the first last place (snicker).
        • 7 Years Ago
        why does everybody keep saying the tundra has such terrible fuel economy. compared to the f-150 and silverado(all using largest engines, 2wd), it gets 14/18, the 150(5.4L) gets 13/17, and the silverado(6L) gets 13/17.
        • 7 Years Ago
        I dont know where you got your fuel economy numbers, but here is the truth:
        Silverado 1500 5.3L 4WD: 14/18
        Silverado 1500 6.0L 4WD: 13/17
        Tundra 5.7L 4WD: 13/17
        FYI: The 6.0l engine on the silverado is an option, the 5.3L is the standard engine that most people use to compare against the tundra. Toyota Accomplishes these numbers with the help of a 6 speed transmission, so the Silverados MPG numbers can only improve when they pack the 6 speed within the next couple of years

        • 7 Years Ago
        i said 2wd. and whose fault is it that neither chevy nor ford offer anything but a 4-speed auto? obviously toyota's
      • 7 Years Ago
      Here's the skinny: If Ford were to launch a vehicle and within 4 months have 5 or 6 incremental rebates, a camshaft issue, and a less than desirable crash rating, we would write a strikingly similar post to what you read above. The posters would be equally brutal if this were to happen to the Fusion or Silverado or Edge or any other launch. Hell, we'd likely beat you to the punch.

      The Tundra redesign was the first ill-timed decision Toyota has executed in a long time. Just as gas prices hit the roof and the purchase of trucks for recreational use dropped off a cliff, Toyota threw the Tundra into the mix. Add the above issues within athe vehicle's first 4 months, and it is very apparent that the Tundra is suffering from a very poor launch. Selling a vehicle with $3500 in rebates is not what made Toyota a great company. Camshaft issues and less than perfect crash test scores are even worse. We're calling a spade a spade here.

      To those that hate on the 5.7L V8, even with the camshaft issues, that's one impressive powerplant. 381hp and 401 ft/lb!!!
      • 7 Years Ago
      With any new product it will take some time to get it moving. Actually Toyota seems to be doing OK as far as numbers go. They should easily make 200K. Yes there are a few problems but remember one thing. Toyota is relentless in its' pursuit of its' goals. They will do whatever it takes to make the Tundra number 1. You haters forget that whatever Toyota has done, they pretty much become the standard in the industry. Whether is is mid sized cars [Camry] or mid sized pickups [Tacoma]. Toyota has the time, the money and the excellent technical support to be the 800# gorilla on the block. They didn't get to where they are today by building shoddy products or screwing over their customers. Smart people don't bet against Toyota!!
        • 7 Years Ago
        Artie43 nailed it. Do you Toyota bashers really believe Toyota is going to fail in the full size truck market, pack up and head home with their tail between their legs?

        Perhaps you missed this useful nugget of information (from http://money.cnn.com/news/newsfeeds/articles/newstex/AFX-0013-17510134.htm):

        "Tundra sales in May totaled 17,727, up 114 percent from April. Toyota spokesman Bill Kwong said the incentive program was launched in response to intense competition in the full-size pickup segment. Overall sales of full-size pickups are down 5.5 percent so far this year."

        Sure, Toyota's has had execution issues with this truck and the discounts they're offering will cut into short-term profitability. But if you really think Toyota isn't going to eat market share and take over Dodge's #3 position in the full size market within 5-7 years, you're not facing reality. Sales are up 114%, people! Even if Toyota only sells 180,000 Tundras this year (likely), that's an improvement of nearly 50% over the previous model in one year.

        Like it or not, there are a lot of truck buyers that don't care about the pissing match that is Ford vs. Chevy, truck buyers that don't inspect every inch of the frame to see if it's "tough enough" to support their manliness. Not everybody tows 10,000 lbs. on a daily basis or cares what the neighbours think about their (gasp) Japanese branded truck (which is made in Texas with 75% American derived parts, BTW).

        Wishing for something to be true and the truth are not the same thing. Toyota will succeed in the full size market just as they have every other market (remember when people thought Lexus would fail because nobody would ditch a Mercedes for a Lexus?) even if it takes a few years longer than they hoped.

        -SimianSpeedster
      • 7 Years Ago
      i'd get a Titan over this anyday
      • 7 Years Ago
      I have been an avid fan of the Ford F-series trucks for many years, especially the larger diesel models. However, the F-150 is quickly losing ground to the competitors with more recent designs. In fact, Car and Driver magazine recently published a test in which the F-150 is fifth (as opposed to third) among the Silverado, Titan, Tundra, and even the Ram. The Ram is debatable, but the Toyota, Nissan, and GM trucks are significantly better than the Ford, making it, at best, number four.
      • 7 Years Ago
      All that matters to me is that competion means better trucks from all of the manufacturers. You then choose which one you like best based on what is important to you.

      If anyone has the resources and talent to get it right, it would be Toyota. I personally am a Ram fan, but I like all pickup trucks in general.
      Christopher Watts
      • 7 Years Ago
      uhhohh....Toyota offering incentives on it's product....tisk-tisk. As I recall, when the big 3 offer 'incintives/discounts'....they get crap about it and it just spirals into endless negativity. I'm just so confused anymore.
      • 7 Years Ago
      In my opinion, full-size trucks are as American as muscle cars. Most people who are looking to buy a new full-size truck look at F150s, Silverados, and Rams. Toyota just doesn't belong. Would you rather eat apples picked from a backyard tree or ones from overseas? Stay out of this market, Toyota.
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