• Jun 15, 2007
According to Nikkan Kogyo Shimbun, Toyota is going to postpone the launch of its next generation Prius. Originally planned for fall 2008, the release has been pushed back to spring 2009. This will be the third generation of the popular hybrid-only model, and it was expected that we'd see the first use of lithium-ion batteries in this new model. Toyota, however, has apparently decided to stick with the nickel-metal hydrides, and delayed the launch of the new car until further development could be done on that system. Toyota's battery partner, Matsushita, could be partly to blame here, but officially Toyota says there is no delay. They maintain that the launch date was never announced and that when they feel everything is in place, the new car will appear. With or without the li-ions. The Prius is by far the best selling and most widely known hybrid on the market. Toyota sold 186,000 of them last year, and 313,000 hybrids overall.

[Source: Automotive News, sub. req.]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 33 Comments
      • 7 Years Ago
      RRR,

      I don't think Toyota is making a ton of money off the Prius, but they are getting a ton of free advertising from the media.

      By the way, Toyota is in the same lobbying group as the Detroit Big 3 that wants to minimize CAfe increases.

      As far as all those trucks and SUV's that the "fat and lazy" people are driving - that includes all the SUV's and trucks that Toyota has introduced since the Prius came out and that have become progressively bigger and less efficient. That is where Toyota is making a ton of money.
      • 7 Years Ago
      Frank, the current Prius is the 3rd generation (we never saw the 1st generation). The next iteration would be the 4th.
      • 7 Years Ago
      "Currently the Allison hybrid buses are used to carry passengers in Seattle, Philadelphia, Minneapolis, Portland, Salt Lake City, Austin, Hartford, Houston and Orange County, California. According to GM, the Allison Hybrid Bus delivers up to 60 percent better fuel economy than the conventional diesel systems used in city buses. "
      • 7 Years Ago
      "It seems to me you have somehow forgot that to date GM has yet to sell a single REAL hybrid vehicle."

      http://www.hybrid-vehicles.net/gm-allison-hybrid-bus.htm
        far jr
        • 7 Years Ago
        Not to mention that GM formerly owned EMD (Electro Motive Division) which made diesel-electric railroad locomotives for decades.
      • 7 Years Ago
      The next version better look 1337... not just stuffed into a Camry were poorer gas mileage :P
      • 7 Years Ago
      It's the suppliers' fault- really, really (wink,wink). This time, we won't sell it before we fix it. Of course, when it does break, we'll blame the customer for poor maintenance.
      • 7 Years Ago
      Amazing how immature Prius threads always are.

      I guess Toyota isn't under pressure to release the new one because the current Prius still doesn't have any real competition, and it's moved up into the list of top 10 best-selling cars. There's really no reason to rush it.

      And while I don't know if they're making money off them by now, it's obvious that it's been a tremendous PR coup for Toyota and well worth the investment.
      • 7 Years Ago
      #1 Do you actually believe in what you wrote? Honestly do you?

      It seems to me you have somehow forgot that to date GM has yet to sell a single REAL hybrid vehicle.

      But i guess if we are to use your logic...Indian company Mahindra, that is about to start selling pickups in USA is about to unseat GM in that segment.



      BTW, wanna hear something funny? Prius was launched in 1993.......we are in 2007......wooooow oohhhh, those GM people really know how to do it.


      I wonder, where are the best minds at GM, are they in egeneering department or lobbying department?
        • 7 Years Ago
        GM doesn't sell a single hybrid because the profit margins are so razor thin on them. GM can't make money on hybrids. The Japanese auto makers don't have to deal with the huge legacy costs that GM has. Excuse GM for offering healthcare to more Americans than any other company period. You guys are nuts if you think that there's some plot at GM to not invest in a profit making business. Toyota sells Priuses for marketing and to help them get under the CAFE requirements so they can sell big trucks. If the Prius is so profitable why build a Tundra plant in Texas? Why not build a Prius plant. The fact is they have to control costs up the wazoo on the Prius just so they can break even.
        • 7 Years Ago
        ... There's quite a difference between 1993 and 1997 (meaning that it was launched in 97, not 93).
        • 7 Years Ago
        From Wikipedia...

        The Prius first went on sale in Japan in 1997, and worldwide in 2001.

        http://en.wikipedia.org/wiki/Toyota_Prius
      • 7 Years Ago
      Let's see, Toyota making this car that has a cult following and making a TON of money on it, while GM and Ford spend a TON on money on lobbying congressmen to kill all subsidies for hybrids and to kill any increases in fuel economy.


      But hey, America is a winner in all of this. We are keeping our dirty air, giving even more to terrorists...and with any luck soon another oil financed guy will attack USA...as if Ahmadinejad and Hugo are not enough.


      Ahhhhh, God bless SUVs, Pick Ups and all those who are too fat for a family sedan.
        • 7 Years Ago
        1. Toyota does not make a ton of money on the Prius. In fact I would be highly suprised if they broke even considering developmental costs. The batteries used in the Prius cost $5000 by themselves. I've seen the internal profit analysis on hybrids and they're huge money losers even on a variable basis.

        2. Toyota is lobbying with GM, Ford and Chrysler on this. None of the companies at this point think setting a goal of 55 MPG average in the next 30 or 40 years is realistic. Technology may change to make that possible, but fuel economy should be driven by consumer demand. Do you really think anyone in congress has the slightest clue on what is technologically feasible?

        3. Ford some of the best air pollution scores in the industry. If you check the EPA website Fords or meets Toyota and Honda in air pollution scores.
        • 7 Years Ago
        "Toyota making this car that has a cult following and making a TON of money on it,"

        Actually most auto industry experts agree that Toyota likely only breaks even or loses money on every Prius. It is great marketing though.

        "..while GM and Ford spend a TON on money on lobbying congressmen to kill all subsidies for hybrids"

        When would they do that? Please prove it. Ford and GM benefit from those hybrid subsidies on their own hybrids, so I am sure they are glad to have them.

        "...and to kill any increases in fuel economy."

        Toyota has lobbied against increasing CAFE too. They spend a ton of money in DC on lobbyists.

        If you have problems with GM and Ford, just say it, but don't make stuff up. I keep hearing more and more anti-GM stuff that is just plain fiction, including everything you posted above.

        Crawl back in your over-priced hybrid, sip a Latte and drive back to the Hamptons jerk.
        • 7 Years Ago
        rrr

        I just have one question.How much is Toyota paying you to say all of this? I hope is a lot because you are going to have to buy a big shovel to get rid of all the bullshit you are writing here.
      • 7 Years Ago
      Either its the same battery issue that GM is hoping to resolve, or maybe they are looking at building a Volt-like hybrid so GM doesn't knock them off the hybrid podium.
      • 7 Years Ago
      Yes, we are now in the 3rd generation of the Prius. The 2009 release will be generation 4. I've been driving a Touring for the last three months. It would be very difficult to go back to a standard engine vehicle. There is something "Jetson like" about the Prius. My last tank of gas averaged 53.3 MPG. No kidding.
      • 7 Years Ago
      I don't make stuff up and wish I could have all my sources at my fingertips to cite everything I write.

      It doesn't prove anyone wrong when you make stuff up, so I don't
    • Load More Comments