• Jun 15th 2007 at 3:27PM
  • 26
click above image to view both versions of Ford's new ads for the 2008 Taurus

While Ford seemingly let its large front-wheel-drive sedan languish in obscurity when it was called the Five-Hundred, it doesn't intend to make the same mistake now that it's called the Taurus. We told you at the beginning of the month that the Taurus' new tagline will be "Rated Safest Car In America", and now we've got some advertisements to go along with the new marketing babble. Above you'll find one of the two print ads developed, we assume, by longtime Ford ad agency JWT Detroit. The ad features a highly photoshopped shot of the new Taurus wearing its Sunday best, which is comprised of super shiny chrome trim and 18-inch chromed 7-spoke wheels. The color appears to be Light Ice Blue Clearcoat Metallic, although it looks much better in the ad than it does when building the car on Ford's website. Besides the gussied up Taurus on the left, consumers will also notice the new tagline and references to the stellar crash test scores the Taurus received from both the NHTSA and IIHS.

After the jump you'll find Ford's new commercial for the Taurus that debuts on June 18th. Playing off of Father's Day, it shows that heartwarming moment we've all experience when Dad hands you the keys for the first time and says, "You drive." We thought this would be a perfect set up for a demonstration of how safe the Taurus is when the son blows a stop light and introduces Dad's new car to the business end of a fire hydrant, but alas, the 2008 Taurus just accelerates away.

[Source: Ford]





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    • 1 Second Ago
  • 26 Comments
      • 8 Years Ago
      I'm mid 30s and not in the demographic, but I've always liked this car and felt it was underrated. The size is kinda nostalgic.

      The trunk! You can carry a mob family back there... or make babies, or rent it out as living space in NYC. It's huge.
      • 8 Years Ago
      OK, it doesn't take much: take a look at online pics of the Taurus and Fusion lights and you'll see they are not similar AT ALL, UNLESS YOU'RE BLIND AS A BAT!!!! I'm so sick of idiots online who say "this looks just like that" and are so sure of themselves but they are obviously clueless about what the're talking about. Also, name one model in this price range that uses REAL metal on any trim piece, including grills! WOW, such ignorance!
        • 8 Years Ago
        "Also, name one model in this price range that uses REAL metal on any trim piece, including grills!"

        Oh you gotta be kiddin' me.
        • 8 Years Ago
        Hey Matt, look at this URL:

        http://www.autoweek.com/apps/pbcs.dll/section?category=chicago

        The Taurus, Taurus X and Sable were alll there! A few weeks later I saw a Taurus at D.C. and Baltimore Auto Shows in person.
        • 8 Years Ago
        "Zomg such ignorances!!11"

        My bad that Ford announced the reintroduction of the Taurus brand at the CAS and then failed to have models on display at the same show.
      • 8 Years Ago
      Hopefully it will stop people from getting SUVs.
      Bryan
      • 8 Years Ago
      Psarhjinian the Avalon has horrendous reliability. And to add to the rest.. I am 28, am from Houston Texas, live nowhere near a Ford plant, and I like the new Taurus too! In fact, I am going to test drive one tomorrow. 2 dealers got them in this week. Along with that, I think I might go to the Saturn dealer for that test drive with the Camry and Accord. I have always loved the Taurus, I really want a 95 red SHO. My grandmothers 2000 has been solid, never one issue and it is going on 8 yrs old now. I think the new Taurus will do MUCH better than the 500, even tho I see quite a few Five Hundreds and Montegos on my daily commute to work.
      • 8 Years Ago
      I actually like to new Taurus as well. I think its a big improvement over the 500. BTW I am 25yr old lol...
      • 7 Years Ago
      HI,guy...This is a cool web.let's check it out.


      POST YOUR DEMO/REMIX at http://www.youmixit.com/ AND LET THE WORLD TUNE IN TO & VOTE FOR THE FAVORITE WEEKLY TOP 15!

      Chris
      • 8 Years Ago
      That new Taurus is a great looking car as I have said before..

      But when is Mercury going to start showing commercials for the 2008 Sable I mean there always talking about boosting sales but you rarely ever see a Mercury or a Ford Commercial . In my opinion as Ford unveiled the Sable and Taurus they should have started running Commercials but better late than never.
        • 8 Years Ago
        @Chris
        Never see Ford or Mercury commercials? I guess you probably aren't watching TV. I see edge commercials a ton, fusion commercials a ton, and mercury milan commercials a ton. Mustang commercials all the time, same with mariner and escape commercials. Explorer commercials all the time too. Basically everything that is marketable and isn't living off it's reputation. The only Fords you don't see commercials for anymore are crown victorias. I'm sure as soon as the new sable is available in the showrooms they will start commercials for them, too.
        • 8 Years Ago
        BOLD MOVES Use another old name if the previous old name didn't catch on.
        • 8 Years Ago
        Spell. Check.
      • 8 Years Ago
      I can't help but notice the "Taurus" went from being the "safest car in America" to the "safest FULLSIZE car in America"--a much less impressive achievement given the rather tiny competitive set (which I assume would be limited to Impala, Lucerne, Avalon, Charger, 300, and of course the Crown/Marquis twins). Typical Ford back-peddling...
      • 8 Years Ago
      Are you kidding. This is THE ugliest Taurus since it's inception. I guess they learned it from Volvo.....if it's ugly it better be damn safe!

        • 8 Years Ago
        Although I'm more of a GM man, I much prefer the styling of Volvo over... ick, Saab. I almost puke when I think of Saab. :P
      • 7 Years Ago
      HI,guy...This is a cool web.let's check it out.


      POST YOUR DEMO/REMIX at http://www.youmixit.com/ AND LET THE WORLD TUNE IN TO & VOTE FOR THE FAVORITE WEEKLY TOP 15!
      • 8 Years Ago
      Good short-term move by Ford: not dropping the Taurus name and promoting safety of a full-sized sedan.

      The new Taurus (formerly the 500) is an uninspired style that's built from the Volvo S80 chassis, so it's Volvo engineering that's responsible for the structure.

      Too bad the new Taurus is so ugly--from every angle that car is a mess, and the guardrail front grille doesn't help, either.

      Volvo no longer owns safety--just about all full sized sedans do well in crash tests these days. Good luck, Ford--you'll need it!
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