Click the photo for a high-res gallery of the Captiva Scratch Car-d

We've all bought one of those "scratch and win" lottery cards at the convenience store before. Attacking that little piece of cardboard with a penny is a very satisfying experience, even if you don't uncover three cherries, two "$50" or a "New Ticket". Chevy in the UK had a bright idea to take that same scratch off experience and supersize it by turning an entire vehicle into a scratch off card. To introduce Londoners to the new Chevy Captiva crossover, the brand had an example of its new CUV on display coated with the same scratch off material and parked atop a pile of 16,995 pennies.

It took two months to cover the entire CUV and thousands of individual panels with the same latex material used on those scratch cards. It only took 14 hours of scratching, however, before someone uncovered the hidden winning panel and won the vehicle. Hopefully Chevy gave the winner a different Captiva than the one used in the contest, because penny scratches do not, in fact, buff out.

The event took place in Covent Garden in London, with the number of pennies obviously representing the Captiva's base price in British pounds. You can think of the Captiva as the entry level sibling of the better-equipped Opel Antara and our own Saturn VUE. Will the U.S. market then get the Captiva as replacement for the Chevy Equinox? If we're lucky.

Thanks to Mario for the tip!

[Source: AutoMotoPortal]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X