Yeah, the quotes around "x-ray vision" (there they are again) mean a whole lot. Advertising Age says General Motors is offering its Saturn dealers a new system that will let potential customers see what's underneath a Saturn's skin.

Unlike those old shoe-shop machines, there's no harmful radiation involved. In fact, the system is pretty much just a projector that overlays an image of the car's bones on top of the metal, making the body only seem transparent. The system can be set up to work with different models, so if a customer wants to see the unseen differences between a VUE and the new Outlook, the dealer can just wheel one or the other into the beam. Animation is also possible, and could be used to, for example, show how the Vue Green Line's hybrid engine works.

The technology comes from a company called Obscura Digital, which has worked with numerous other automotive companies. A video of their work with Saturn is available on their site, but is, unfortunately, not able to be embedded here. You'll have to click the link above to view it.

[Souce: Advertising Age]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
  • 2015 Toyota Highlander
    MSRP: $29,765 - $44,140
    2015 Jeep Grand Cherokee
    MSRP: $29,995 - $64,895
    2015 Honda Accord
    MSRP: $22,105 - $33,630
    2015 Honda Civic
    MSRP: $18,290 - $26,740
    2015 Mazda Mazda3
    MSRP: $16,945 - $25,545
    Share This Photo X