Filed under: Etc.
Paging Undercover Brother: your car wax is here
Believing there's no reason for a premium carnuba wax to cost more than $60, Dom Colbeck created his own line of value-priced-yet-premium waxes called Dodo Juice. The name is a dig at the waxes that must contain some combination of angels wings and mists from Jupiter in order to explain their $14,000+ prices. Other waxes don't tell you what their secret ingredients are -- but the secret ingredient in Dodo Juice is ... dodo juice. Don't ask. The DJ comes in five flavors of soft and hard waxes and there is one for every vehicle color. There were no long dead, flightless waterfowl harmed in its making, but we still don't imagine Paul the Detailer will be switching any time soon.
[Source: Piston Heads]
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Reader Comments (Page 1 of 1)
rv 4:52PM (6/10/2007)
Apparently Stevie Wonder does graphic design on the side. If you can even call that label design - Oy!!! Maybe a dodo did the packaging...
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bestmacs 6:04PM (6/10/2007)
G'day Jonathon,
I enjoyed the irreverent tone of that post. Like they say, the sting is in detail.
Cheers mate
David McMahon
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paul34 6:17PM (6/10/2007)
I can't wait to see my fellow posters at Autopia.org to rip this product to pieces!
Of course, if its legit... go ahead. But anyone (who is not naive... which can be said for certain boards, but I'm not naming any names) knows that for the most part, expensive (below thousands of dollars but more than $40-50) waxes really only are so expensive because they have some special name the manufacturer has convinced its customers are worth xx amount of money.
Like with clothing/perfumes/shoes/etc, much of the "price" is actually just in the name, and doesn't actually have much to do with the product.
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rydawg 11:31PM (6/18/2007)
I would love to give this a try and give my honest opinion!
Rydawg
teknokracy 8:24PM (6/10/2007)
The ridiculously priced wax is really just that - however it does give free refills for life, and I have in fact read that the actual real stuff that car wax should be made from is really quite rare, and that your average Meguiars is made from synthetic stuff. Really, if you run a detailing outfit, $14,000 for life isn't such a bad idea for REAL proper car wax. And it does look tits.
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Will 9:23PM (6/10/2007)
You forgot about the Hebrew Hammer. He might like it, too.
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Jim 10:56PM (6/10/2007)
Maybe dodo is the code word for 'man'. Yep, the secret ingredient is man juice. I'll pass & stick with the Turtle Wax.
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