• Jun 7, 2007
When did the day come that interiors designed by our own domestic automakers were being celebrated as the best in the biz? After decades of dull designs, cheap materials and poor fit and finish, that day would be today. Ward's Auto has released the results of its 2007 Interior of the Year Competition, in which both its own editors and members of the auto industry at large choose the best inner sanctums in seven vehicle classes ranging from Economy-Priced Car to Premium-Priced Truck. Shocker: Domestics cleaned up, being awarded 11 out of 14 class awards between the editors' choices and the popular vote (and that's not including the Volvo S80's editor award for Premium-Priced Car). The Saturn Aura and Chevy Silverado, in particular, were singled out for their fine furnishings by both judging bodies in their respective classes, just like they were in the North American Car and Truck of the Year Awards last January.

Ward's also awarded prized for Best Brand Expression to the Jeep Wrangler, Best Interior Trim to the Infiniti G35, Best Cup Holder to the Chrysler Sebring and Best Overall Comfort to the Lexus LS 460L. Check out all the award winners after the jump, and pontificate on the state of affairs that led us to this day when domestic interiors are getting props aplenty.

[Source: The Auto Channel]

Award Category Ward's Editorial Staff Industry At-Large Vote

Economy-Priced Car Honda Fit Dodge Caliber
Popular-Priced Car Saturn Aura Saturn Aura
Premium-Priced Car Volvo S80 Lincoln MKZ
Popular-Priced CUV Honda CRV Saturn Outlook
Premium-Priced CUV Cadillac SRX Cadillac SRX
Popular-Priced Truck Chevy Silverado Chevy Silverado
Premium-Priced Truck Lincoln Navigator Cadillac Escalade
Best Brand Expression: Jeep Wrangler
Best Interior Trim: Infiniti G35
Best Cup Holder: Chrysler Sebring
Best Overall Comfort: Lexus LS 460L.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 36 Comments
      • 7 Years Ago
      "11 out of 14 winners were domestics." And 7 of those 11 were in the form of popular votes.

      And the popular vote winners are:
      Economy-Priced Car = Dodge Caliber
      Popular-Priced Car = Saturn Aura
      Premium-Priced Car = Lincoln MKZ
      Popular-Priced CUV = Saturn Outlook
      Premium-Priced CUV = Cadillac SRX
      Popular-Priced Truck = Chevy Silverado
      Premium-Priced Truck = Cadillac Escalade

      Yeah. No bias here guys.
      • 7 Years Ago
      ^^^^ edit ^^^^

      Audi Q7
      • 7 Years Ago
      Caliber on that list, holy crap! I drove one as a loaner and can tell without any doubt this thing is COMPLETE crap. There are gaps all over the interior and to top it off there uneven, uneven gaps I tell you. The materials are cheaper than a 1985 toyota, are these people kidding?
      If they want us to believe this award is real they should at least try not to insult our intelligence.
      • 7 Years Ago
      I attended the 2007 Wards Interior Showcase- the Caliber competed against the Honda Fit, Hyundai Elantra, Suzuki SX4, and the VW Rabbit. How it won is a mystery to me as well... (maybe the glove box that could cool its contents? or maybe the integrated i Pod jack in the arm rest?)
      There were seven catagories: Economy priced (~$17K), Popular Priced Cars ($17-30K), Premium Priced ($30K+), Popular Priced CUV's ($17-30K), Premium Priced CUV's ($30K+), Popular Priced Truck ($17-30K), Premium Priced Truck ($30K+)
      The Chrysler Sebring; by no means inspiring or revolutionary most likely won the best interior based on its heated and cooled cup holder (+/- 20 degrees from cabin temp if I recall correctly). That's a feature no one else in that price segment offers and a feature that is practical.
      • 7 Years Ago
      This award must be a total joke and/or funded by the winning companies... Needless to say, Audi should be on this list. You have got to be kidding me...
      • 7 Years Ago
      I am not surprised that someone could choose the S80 interior over an Audi in the Premium category.

      That the MKZ is labeled 'premium' is an oddity though
      • 7 Years Ago
      That any Chrysler product was even considered for an interior award is evidence that this little contest was a travesty run by vapid dopes, and though I won't accuse them of bribery, I will accuse them of not knowing what they're doing.

      Whether it's fit and finish or design, Chrysler doesn't care, and it shows. Well, they care about saving money; that's about it.

      Chryslers' interior designers have the same answer for any possible question : "just add dinky matte aluminum trim to that."

      In addition, the Aura's interior was "cheapened" when it crossed the pond from Europe. This cheapening was a major factor in a C&D midsize comparo in which the Aura was midpack but might've won if they had just kept the Opel's interior quality. Curious, then, that the Aura won (although it's light-years better looking than the Ion interior)
        • 7 Years Ago
        yeah the saturn was an opel, they use them as taxis there i've been in one and the quality of the interior was not so good, but the saturn's was upgraded slightly and now doesn't have the rubbermade look the opel had. to the other bob comment: it was an epsilon platform in the aura and the vectra see vectra C to see the info on the aura/vectra
        http://en.wikipedia.org/wiki/Opel_Vectra

      • 7 Years Ago
      funny that the caliber should win an award for best interior the same day ralph gilles is quoted in the detroit news as admitting the reason for the car's cheap interior plastics is because they chose to spend the money on the beverage cooler.
      • 7 Years Ago
      While I want to make a crack that only an American car can win best cup holder... my friend's new Rabbit has a great one in driver/passenger door. It's molded to fit a bottle of water/soda/whatever and is in the perfect spot.
      • 7 Years Ago
      People here do not understand that only new cars a re classified to compete for the Interior of the Year Award. This is a very old award that is given during Ward's Auto Interior Show every year. That Audi didn't win anything is an odity except for the fact that Audi didn;t have ANYTHING NEW. The TT is just being delivered to the market and didn;t make it for this year's show but next year together with the S5 will probably win something. So please stop whining.

      As for the domestic good performance this year, I think is very deserved and I am ver happy for them and proud.
        • 7 Years Ago
        This is obviously not true. Old cars were included too. Both the Nissan Maxima and Quest date back to 2004.
      • 7 Years Ago
      It's sponsored by the Big 3 'cause they won??? The domestics are now on par or even better than japan and europe. Get used to it.
      • 7 Years Ago
      Best cup holder? Only in America.
        • 7 Years Ago
        I just laughed - the thought of getting a prize for this - it would be great in teh advertising - Buy the Sebring, America's best cupholders :-)

        I have not driven any of these cars but I have never driven a US car that comes close to MB, Porsche, Audi or BMW in terms of quality of interior finish.
        • 7 Years Ago
        My thought exactly....LMAO
        • 7 Years Ago
        *sniff* only in america *sniff*

        Yes, only im America do we come up with modern conveniences to suit our daily needs.
    • Load More Comments