• Jun 7, 2007
It should come as no surprise that the Taurus and its siblings perform well on crash tests. The platform was developed from the Volvo P2 architecture that provides the basis for the original S80, as well as the S60 and outgoing V70. The Taurus has just earned itself five-star ratings in all of the NHTSA's tests, and the IIHS recommends the Taurus as a Top Pick. Seeking to capitalize on that success, the advertising boffins have whipped up a new tagline: "Rated Safest Car In America." Our spines tingle with delight. Our write-in suggestion of "Saves Your Arse" apparently has gone unheeded.

The Ford Five Hundred was so under-promoted by Ford that we don't recall any tag line. No matter. Seeking a return on its investment, Ford has given the revamped Five Hundred the Taurus moniker and a raft of upgrades. The hope is that the Taurus name isn't totally bankrupt, even though the DN101-based last generation was allowed to die on the vine. The new 3.5 liter V6 helps out by not only bumping power, but the horrid NVH of the 3.0 liter has been replaced by a hearty growl, instantly making the car feel better. It's a roomy, well put together car that drives well, for a reasonable price, so perhaps buyers will find the safety scores a persuasive argument.

[Source: Auto News - sub. req'd]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 16 Comments
      • 7 Years Ago
      There was a commercial a few years ago for a rental car place. In the commercial there were a bunch of business men asleep in a lincoln crashing over a center divide. That's what the 500/Taurus reminds me of. Dull, Boring, old folks car.
      • 7 Years Ago
      "The Ford 'Way Forward' should just buy Accords and Camrys at wholesale prices and slap the Taurus sticker on them. They would still fool their followers, and they'd make money."

      NO,
      Because as soon as the Ford name was placed on the Accord people would automaticly pick it apart and say its inferior to everything else.
      Now if Honda or Toyota put their name on the Five Hundred it would be a best seller. Driving a Toyota or Honda is the in thing.
      • 7 Years Ago
      I suppose Ford marketing staff have some evidence to the effect that they would sell more units with the name Taurus. However, I feel that the name devalues the car. With a simple name change, a vehicle that looks and feels like an anonymous, 1/3 price Mercedes-Benz S-class, went to conjuring an image of the swoopy rental fleet king.
      • 7 Years Ago
      I always thought the Five Hundred was a great car from to start. I could never figure out why people were down it so much. I tried to figure out what it was that I could or could not see compared to mose everyone else?
      I hope this some what of a rebirth of the Taurus works for Ford. I think this is a great car in its class was from the start. Americans are too trendy for their own good.
      Popular music is terrible now days and so is some of the hot selling cars too. It`s all about the IN thing.
      • 7 Years Ago
      "Styling, price, & time sets the perception in stone. Can you say Buick?"


      IF the new Buick Lucerne is an old persons car. I guess good taste is like wisdom it comes with age. The Camry looks more like older persons car than any Buick.
      • 7 Years Ago
      My mom loved the original five hundred, and when I told her that they were going to rename it the taurus and make a whole bunch of improvements, she said "well, looks like my next car is going to be a Ford Taurus." One down, few hundred thousand to go. Honestly, I love this car too.

      I'm not really upset about the name change, as I was once telling somebody about the five hundred and they asked me, "Isn't that that chrysler thing?" five hundred and 300 are too close, IMO
      • 7 Years Ago
      Ford: we don't understand axle ratio too well.
      • 7 Years Ago
      The problem with the 500/Taurus is it has the old person syndrome. Styling, price, & time sets the perception in stone. Can you say Buick?
      • 7 Years Ago
      Taurus as a name for this car immediately drops the
      drivers testosterone and estrogen count to neutral.
      As a product name it basically says you've given up.

      More genius from the finance and engineering wizards
      in Dearborn trying to do marketing -- believing what people say in
      focus groups to a fault. Will they ever learn?

      • 7 Years Ago
      I had an old 98 Taurus V6 24V...and I actually liked it. I hated to get rid of it, but by 134K miles, I was looking at a $4,000 repair bill.

      I'm glad to see the Taurus come back. I actually test drove a Five Hundred, it was a cream puff, with only 16K miles and it was dirt cheap. But, it was a very bland driving car and everybody was right, wayyyy underpowered.

      Instead I picked up a used 05 Accord Coupe V6. I do not regret one second, what an awesome car to drive. I've been smiling since I picked it up. Sorry Ford.
      • 7 Years Ago
      As of right now, nothing says Administrative Assistant to the Comptroller General of the State Department of Agriculture like a nice Ford Taurus. That chrome grille means you're going places, champ!

      Two things that would give the Taurus name some balls (ha):

      1.) Bring back the SHO.

      2.) Enter an AWD race-version of the SHO in the GT class of Speed World Challenge.
      • 7 Years Ago
      The news ads should say:

      "The BULL is back !"

      or perhaps

      "Taurus, China shop's beware!"
    • Load More Comments