• Jun 6, 2007
Strategic Vision has released its results for the 2007 Total Quality Awards, and the final tally is a bit surprising. For the first time ever, Hyundai has risen to share the position of having the most models leading a segment, along with Nissan. Both brands had three models with the top Total Quality Index (TQI) score in their segments, including the Hyundai Azera, Entourage, Santa Fe and Nissan Maxima, Quest, and Titan. The other surprise is that Toyota, long a leader in perceived quality, led no segments, though its vehicles still improved their TQI scores.
We like the Strategic Vision Total Quality Awards because they attempt to measure more than just the number of problems per vehicle. Vehicles that are more likely to make emotional connections with their owners tend to earn better TQI scores, for instance. That's why, according to the report, the VW Rabbit beat out other strong contenders in the small car class like the Honda Fit, Nissan Versa and Toyota Yaris.

You can check out all the segment leaders after the jump, and view all the rankings by clicking here.

[Source: Strategic Vision]

Small Car
Honda Civic (882)

Small Multi-Function
Volkswagen Rabbit (880)

Medium Car
Saturn Aura (892)
Nissan Maxima (891)

Large Car
Hyundai Azera (901)

Small Specialty Under $25,000
Mini Cooper (911)

Near Luxury Car
BMW 3-Series Sedan (919)

Luxury Car
Mercedes-Benz S-Class Sedan (938)

Convertibles Under $30,000
Mini Cooper Convertible (905)

Convertibles Over $30,000
Chevrolet Corvette Convertible (930)

Minivan
Kia Sedona (866)
Hyundai Entourage (866)
Nissan Quest (865)

Small SUV
Hyundai Santa Fe (885)

Medium SUV
Kia Sorento (889)

Medium Crossover
Dodge Magnum (882)

Large SUV
Ford Expedition EL (918)

Near Luxury SUV
Lexus RX 350 (905)

Luxury SUV
Mercedes-Benz ML (915)

Standard Pick-Up
Honda Ridgeline (879)

Full-Size Pickup
Nissan Titan (876)
Ford F-150 (875)

Heavy Duty Pickup
Ford F-250/350 (876)


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    • 1 Second Ago
  • 33 Comments
      • 7 Years Ago
      GO GM! Nailing the medium car and sports car with the Aura and Corvette.
      • 7 Years Ago
      This should bring the Toyota shills a runnin'.
      • 7 Years Ago
      Robert, the question isn't whether the other automakers you mentioned are catching up to Toyota - they are Competition in any area, whether it's price, features, or quality, can only be good for consumers in the long run.

      The two problems with this blog submission are the metrics used - I don't want a survey with any sort of personal bias or opinion involved, only statistics - and the method in which John Neff (incorrectly) singles out and trashes Toyota in the headline.

      I'm through defending Toyota personally and will probably not buy another one - my family's long trouble-free Toyota streak came to a violent end last month when my Matrix suffered a blown engine thanks to an oil pump failure at 97k miles. But I think this site is seriously lacking in objective blogging and fact-checking, and it's about to be dropped from my daily reads.
      • 7 Years Ago
      Not too surprised. I rented a '07 Maxima twice and a 06 Sonata (GLS V6) from Enterprise for work. A pretty pleasing experience all three times. The refreshed fascia on the Max is SO much better than previous. The previous car looked like it had a gap in its smile.

      I had always thought the Maxima got too big and later became largley irrelevant as the Altima now makes 270bhp to the Max's 255.

      However, compared to Altima it looks better...at least to me. The Max looks heavy, but wears it well...at least better than the new Altima's percieved heft which looks like someone put 350 lbs worth of luggage in the trunk.

      A good car, but the Maxima's in a weird place now I think. Altima's almost as large and makes more power and cost relatively less. What's the point of buying the Maxima if the Altima's a better deal.

      With the Pontiac G8, Ford Interceptor (IF they make it) and the Charger out or coming out the obvious place to go would be a bump up to 306 bhp like the Z and Skyline sedan/coupe (G35) and make it RWD or AWD or offer both, but Nissan won't do it as Infiniti dealers would more than likely cry and pee their diapers.
      • 7 Years Ago
        • 7 Years Ago
        Note: Initial quality.
      • 7 Years Ago
      to all you hyundai haters out there. HAHAHAHAHAHA! I TOLD YOU SO!
      • 7 Years Ago
      If the study is saying anything meaningful, it's that there aren't many people sharing much of an "emotional connexion" to the appliance-like, funny-bump-grilled Toyotas that are around today. They don't even have a sports car in their enormous model range...that's gotta change.
      • 7 Years Ago
      Whether Lexus is included in Toyota or not still leaves Toyota wont for recognition that companies like Hyundai, BMW, Ford and Chrysler got in Strategic Vision's survey.

      JD Power's new IQS is a continuing reflection - based less on perception - of Ford's, in particular, ascent up the quality ladder.

      The reality has been for some time that the quality of automobiles from various manufacturers is far better than what it used to be (I'm looking at the domestics and Koreans here). Ultimately, Ford has just about caught its primary Japanese rival Toyota (although Honda is really pulling away). And while you dismiss this as just initial quality, when you look at JD Power's long-term reliability study, the companies that take the top spot in IQS it turns out usually hold the top spot in the reliability study.

      So, does that mean that the Mercury Milan, in three years, will have had fewer problems than the Accords and Camrys of their cohort? No, but it does mean that over those three years there is a high probability that your Milan will be trouble free.

      I'm sorry that people cannot accept that domestics and Korean automakers might overtake, or at least match, Toyota and Honda in quality, but it is a reality. Short and long-term reliability are far less a factor than they used to be. So, before you pay $2,000-$4,000 more for your Toyota because you think it will last longer, remember reality and see if you can't whittle that number down a little. That Elantra is starting to look like a really good value...
      • 7 Years Ago
      Korean Car Manufactures are growing very fast, GM is think about selling Daewoo again here in the US
      Than SsangYong Motors is trying to come here to the US
      • 7 Years Ago
      do we need excuses everytime Toyota doesnt finish first in a particular survey? I don't think we do.
        • 7 Years Ago
        What about the barrage of anti-Toyota sentiment that heats up whenever there's good OR bad news regarding the brand?
      • 7 Years Ago
      HAHAHAHAHA toyota!!!!!!!!
      i don't like toyota cars
      honda cars are ugly to
      • 7 Years Ago
      let me guess, like jd power, if you contract with strategic vision, they'll "teach" you how to do better on their exam.

      other than things gone right or wrong, i think the rest of the metrics are crap.

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