Volkswagen has been down this road before with the Jetta Trek back in the late '90s. This time, though, they're putting a green spin on it. Lime, to be exact. Chi-town Volkswagen dealers are giving buyers a bicycle and roof rack for the next month. The premise is that the dealer will encourage you to take your bike on quick, short-distance jaunts. Not driving a car at all by riding a bike is super effective at reducing fuel consumption, gridlock, and CO2 emissions. Biking is also way cheaper than exotic technological solutions; plus, you'll get some exercise, which is hard to come by in stop and go traffic. The cycle is still a Trek, dubbed the Lime, which is one of their newest models and has a three speed automatic transmission that automatically changes gears for you, in the hopes that you'll find it a more enjoyable way to ride. We'd probably hate it. It really is a great, simple solution that could work for a lot of folks. We know this is Autoblog, and this has turned into a bicycular love-fest, but we have to applaud the marketing stunt as an elegant (if gimmicky) way of focusing on our vast appetite for fuel.
[Source: VW via AutoblogGreen
Autoblog accepts vehicle loans from auto manufacturers with a tank of gas and sometimes insurance for the purpose of evaluation and editorial content. Like most of the auto news industry, we also sometimes accept travel, lodging and event access for vehicle drive and news coverage opportunities. Our opinions and criticism remain our own — we do not accept sponsored editorial.