• Jun 5, 2007
Chery cars are coming to the U.S. one way or the other, and the first ones might not carry a Chrysler nameplate.
Quantum, an American branch of Israel, Corp., is teaming up with China's much-publicized Chery in a $743 million venture to produce a line of cars for sale in China, as well as internationally. Quantum is investing $225 million to take a 43% share.

The Wall Street Journal reported back in May that the company planned four new models including sedans and an SUV. That report said Chery hoped to produce 150,000 cars a year, including the company's first "high-end" sedan. Inside Line says the cars will be exported to the U.S., with production beginning in 2009. China Car Times learned that unlike the deal with Chrysler, the deal with Quantum allows Chery to brand the cars as their own.

[Sources: China Car Times, The Wall Street Journal, InTech and Inside Line]


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    • 1 Second Ago
  • 7 Comments
      • 7 Years Ago
      Maybe Chery could offer some free toothpaste and dog food as a sales incentive.
      • 7 Years Ago
      yeah...like US needs yet another car manufacturer. i think we have enough already. way~ oversaturated.
      • 7 Years Ago
      The best thing Chery has done is get rid of Bricklin who has always over-promised and under-delivered. I just returned from China and I have to say they have alot of cars there that would do well in the U.S. but unfortunately for GM they are mostly Buicks! The Chery cars I saw were pretty junky and still have a ways to go while other automakers like Brilliance are ready to go.
      • 7 Years Ago
      When the Korean cars first hit the US market, it was viewed very lowly, cheap, unreliable, shoddy quality and it even considered pulling out of the market. And even after 20 years being in the market, it is still not that widely present in european or american market. And when the Korean first started out, they copied the Japanese a lot.

      Of course, Chrysler is not going to tolerate bad quality, so by signing the contracts, chrysler has to guarantee that those Chinese made cars must satify the regulation set by american standards before hitting the american shore. And in fact, quality control and monitor of Chinese products are getting tighter these days in america.

      And not long ago, people were saying exactly the same thing that they were not going to buy a japanese car ever in their lives and now look at what happen.
      • 7 Years Ago
      Hopefully they will come up with a logo that does not look exactly like Infiniti's.
      • 7 Years Ago
      Two of Four cars to be produced under this joint venture, B21 and B22, utilizes illegally replicated Daewoo Magnus(aka Suzuki Verona in the US) chassis and are subject to seizure at port arrival should GM choose to take an action. Quantum guys probably aren't aware of this chassis piracy issue. Chery's other pirated-chassis based model, A1 for Dodge, won't come to the US but are for South America only.