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Simple, clever, fun. That's the philosophy behind the vehicle you see pictured above, the Loremo (pronounced lo-ray-mo which is short for Low Resistance Mobile). Of course, there's nothing simple about designing and building a car, but there has certainly been a large need for cleverness to meet our current standard of "fun".

Don't let the picture fool you. There's nothing really new here, aside from the impressive 50g/km CO2 figure. This car achieves its high level of fuel efficiency by taking current fuel-saving methods to a level almost beyond reason. A main part of this is weight saving. Every part of the car has been stripped down to its 'bare essentials', including the interior, chassis, wheels and tires, and engine (though oddly enough, it still possesses a navigation system). The designers have optimized its drag coefficient all the way to the width of the tires - wider tire = more friction. This is a good thing, since engine options are either a 2-cylinder 20hp turbodiesel, or a 3-cylinder 50hp turbodiesel. The former will get you to sixty miles per hour in a blistering 20 seconds, while the latter will get you there in 9. Fuel efficiency, however, is very impressive - 1.5L per 100 km (translated 188 mpg). Not too shabby.

The coupe is labeled as a 2+2 because the trunk boot is 'ergonomically shaped' so that two children can fit "comfortably" facing rearward - given, of course, that they don't get car sick. One enters the car by opening the front or rear 'gate' (see gallery). The front lifts the entire nose section from the A-pillar forward, taking the steering wheel with it. According to the website, it's as easy as getting in a bathtub. Uh-huh.

It'll be a while before we can test that out. Production versions of the Loremo won't be available until 2009. Weighing in at just over 990 lbs. to just under 1040 lbs., it might be fun to drive - but is it worth the pain to one's cornea? I mean, I like the headlights and taillights, and even the Tesla-esque nose, but really. The profile doesn't look as though it has evolved past the early sixties. Retro isn't that much back in.

Maybe if I saw one in person... nah.



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    • 1 Second Ago
  • 36 Comments
      • 7 Years Ago
      How can this site claim to be environmentally supportive, when a car that has clearly been shaped with aerodynamics as a main consideration gets attacked for it's style, that, even though it must be one of the most advanced low drag designs around is labelled unevolved.

      lets be supportive of a design where form follows function, where new styles are based on efficient design ideals, not those of some hyped up californian style guru.

      come on autobloggreen, show some love and try not to kick those trying to innovate from within our own ranks....
      • 7 Years Ago
      Looks a bit like a Porsche, doesn't it?
      • 7 Years Ago
      Car like this have been done before.
      They can be done again.
      http://www.microcarmuseum.com/
      • 6 Years Ago
      It is such a small car. Can it really take four people.
      online forex
      • 4 Years Ago
      I agree with "Jeffin Toronto" and simply can't see what this fuss is all about. Its nothing new with energy efficient car models being dumped after much media hype. I wont be surprised at all if it happens with this one too.I don't know who came up with this weird suggestion to put "Kids in the back facing rearwards" without getting "car sick". Guys please post some real good stories like this one which i suggest for all you auto lovers. Its about the new Mercedes-Benz driving simulator and its is in the website of CCM-News - Check this out. http://clients.ccm-news.com/?client=Mercedes-Benz.
      • 6 Years Ago
      Auto majors eye sourcing pact with Argentum owned by Ashish Deora and Team

      MUMBAI: A couple of European and Asian auto majors including Peugeot-Citroen of France are in talks with Argentum Motors to manufacture components and cars, it is reliably learnt.

      Argentum is also planning to invest around Rs 500 crore to upgrade the facility. The three promoters of the company will eventually hold around 12% in the company after the debt is converted into equity and fresh investors are roped in.

      “This capacity will attract a large number of global auto manufacturers as the company has all the building blocks for integrated car and component manufacturing,” said an analyst of a Mumbai-based brokerage.

      http://economictimes.indiatimes.com/News/News_By_Industry/Auto/Auto_Components/Auto_majors_eye_sourcing_pact_with_Argentum/rssarticleshow/2762786.cms
      • 6 Years Ago
      Auto majors eye sourcing pact with Argentum owned by Ashish Deora and Team

      MUMBAI: A couple of European and Asian auto majors including Peugeot-Citroen of France are in talks with Argentum Motors to manufacture components and cars, it is reliably learnt.

      Argentum is also planning to invest around Rs 500 crore to upgrade the facility. The three promoters of the company will eventually hold around 12% in the company after the debt is converted into equity and fresh investors are roped in.

      “This capacity will attract a large number of global auto manufacturers as the company has all the building blocks for integrated car and component manufacturing,” said an analyst of a Mumbai-based brokerage.

      http://economictimes.indiatimes.com/News/News_By_Industry/Auto/Auto_Components/Auto_majors_eye_sourcing_pact_with_Argentum/rssarticleshow/2762786.cms
      • 6 Years Ago
      Now, contract manufacturing in auto sector

      Till now, contract manufacturing has largely been associated with either the fast moving consumer goods industry or some other small daily use items. But for the first time, such a facility is being readied for automobiles in India.
      Argentum Motors, co-promoted by Spice Jet's Ajay Singh, Hyundai Motor' former president B V R Subbu and Ashish Deora, plans to get into the contract manufacturing business soon.
      Argentum has taken possession of the erstwhile Daewoo Motors plant at Surajpur (Haryana) and plans to assemble cars, LCVs and other vehicles some months down the line.
      This facility was acquired for about Rs 850 crore and the company now plans to invest another Rs 500 crore in upgrade facilities.
      "OEMs are looking at low-cost manufacturing options and many of them are hesitant to set up full-scale manufacturing facilities in India," Singh said.
      "So, offering them a third-party manufacturing option is a good way of attracting them here," he told DNA Money.
      While Singh declined to name which global OEMs were in discussions with Argentum, he said the contract manufacturing route could be used for all kinds of vehicles, not just cars.
      The facility, before being used by Daewoo for small cars, was manufacturing trucks for the DCM-Toyota combine, so the possibility of Surajpur churning out commercial vehicles with global brands cannot be ruled out. As of now, the facility houses a 4 lakh unit engine and transmission capacity and a 2 lakh unit press facility. Daewoo used this facility to produce its Matiz, Cielo and Nexia models.
      Singh said Argentum would also be looking to become a component, engine and transmission systems supplier to domestic as well as foreign companies.
      He said private equity funds have already picked up 10 per cent of the company and their share would increase to 12 per cent over time. But the Rs 500 crore required for long-term investment would have to be mopped up through a mixture of debt and equity.
      Asked about Hyderabad-based MLR Motors, which was earlier supposed to source engines and transmissions from the Surajpur facility, Singh said there was no connection between Argentum and MLR as of now.
      Subbu, who was earlier the chairman of MLR Motors, is believed to have severed connections with that company now.

      http://sify.com/finance/fullstory.php?id=14564473

      http://ashish-deora.blogspot.com

      • 7 Years Ago
      If you crash head on in this thing, will you be able to open the fron gate and get out?
      • 6 Years Ago
      Argentum Motors to Expand Capacity to Produce 0.4 Million Small Cars

      03/7/2008

      Argentum Motors is set to expand its capacity for small cars to 0.4 million per annum. Argentum Motors would also start manufacturing 1-2 litre engines to cater to the demand for small cars. The company is creating flexibility at plant to suit a larger range of vehicles. Existing facility, which can produce engines in the size of 1.3-1.7 litre, is being expanded for 1-2 litre. The company was also setting up a new paint shop and an assembly line which would have a capacity of 0.25 million-0.3 million cars per annum at an investment of INR 5,000 million.

      Argentum Motors to Infuse $126 Million in Indian Daewoo Facility

      12/26/2007

      Argentum Motors will infuse INR 5 billion ( $126.8 million) to modernise the facility over the next 18 months as it gears up to host global commercial vehicle maker Daimler for the latter's proposed Low Cost Vehicle (LCV) roll out.

      http://investing.businessweek.com/businessweek/research/stocks/private/snapshot.asp?privcapId=20407418
      • 6 Years Ago
      Argentum Motors to Expand Capacity to Produce 0.4 Million Small Cars

      03/7/2008

      Argentum Motors is set to expand its capacity for small cars to 0.4 million per annum. Argentum Motors would also start manufacturing 1-2 litre engines to cater to the demand for small cars. The company is creating flexibility at plant to suit a larger range of vehicles. Existing facility, which can produce engines in the size of 1.3-1.7 litre, is being expanded for 1-2 litre. The company was also setting up a new paint shop and an assembly line which would have a capacity of 0.25 million-0.3 million cars per annum at an investment of INR 5,000 million.

      Argentum Motors to Infuse $126 Million in Indian Daewoo Facility

      12/26/2007

      Argentum Motors will infuse INR 5 billion ( $126.8 million) to modernise the facility over the next 18 months as it gears up to host global commercial vehicle maker Daimler for the latter's proposed Low Cost Vehicle (LCV) roll out.

      http://investing.businessweek.com/businessweek/research/stocks/private/snapshot.asp?privcapId=20407418
      • 6 Years Ago
      Argentum to expand capacity to produce 4 lakh small cars
      Co also setting up new paint shop, assembly line at Rs 500-cr investment

      New Delhi, March 7 In a short span after Argentum Motors acquired the production facility of erstwhile Daewoo Motors, the company is set to expand its capacity for small cars to 4 lakh per annum. Argentum Motors would also start manufacturing 1-2 litre engines to cater to the demand for small cars.
      “We are creating flexibility at our plant to suit a larger range of vehicles. Our existing facility, which can produce engines in the size of 1.3-1.7 litre, is being expanded for 1-2 litre,” said Mr Ajay Singh, Chairman, Argentum Motors.
      He said that the company was also setting up a new paint shop and an assembly line which would have a capacity of 2.5 lakh-3 lakh cars per annum at an investment of Rs 500 crore.
      “The new capacity would be in addition to our existing one, allowing us to produce 4 lakh small cars per annum,” said Mr Singh. The company had earlier said that the plant had a capacity to produce 2 lakh car bodies, 4 lakh engines, 4 lakh gear boxes and 35,000 aluminium die casting division per annum.
      On the company’s interest to manufacture Nano in response to Mr Ratan Tata’s statements about Tata Motors open for licensed manufacturing of the car, Mr Singh said, “We have no intention of making the Nano because of lower margins. But it has led to the whole world looking at India as a hub for small cars. So we are essentially looking at OEMs who would like to outsource manufacturing to India for their global operations.”

      Read more…

      http://www.thehindubusinessline.com/2008/03/08/stories/2008030850730300.htm

      http://www.ashishdeora.com

        • 6 Years Ago
        There is mojor Auto deal for ashish deora

        A couple of European and Asian auto majors including Peugeot-Citroen of France are in talks with Argentum Motors to manufacture components and cars, it is reliably learnt.

        The partnership will involve joint sourcing for domestic and global requirements and assembly operations. Argentum Motors was set up by Hyundai Motors India former president BVR Subbu, SpiceJet promoter Ajay Singh and broadband entrepreneur Ashish Deora.

        Argentum Motors had acquired Surajpur-based Daewoo facility for Rs 765 crore late last year. The company is now equipped to produce 4 lakh engines, 4 lakh gear boxes and 35,000 aluminium die casting division per annum. It has a press shop to produce body parts, moulding machines to make plastic parts, a paint shop and a captive power plant.

        Mr Subbu is the CEO while Mr Singh is the chairman of Argentum. When contacted, Mr Subbu refused to share details. "We are in talks with a number of companies," he said. German and Asian auto firms which do not have a manufacturing base in India plan to take advantage of low production costs.

        The plant will manufacture engines and transmissions for international original equipment manufacturers and also act as a contract manufacturer or a third party assembly centre for cars and commercial vehicles. The plant is expected to begin production by April. "Our immediate concern right now is to get the component plant started," said Mr Subbu.

        Daewoo Motors India closed down its facility in 2001, after it ran into creditor problems. The plant manufactured Cielo, Matiz and Nexia cars and produced engines, gear boxes and body parts. The Daewoo manufacturing facility in India is the third largest after Maruti Suzuki and Hyundai.

        Argentum is also planning to invest around Rs 500 crore to upgrade the facility. The three promoters of the company will eventually hold around 12% in the company after the debt is converted into equity and fresh investors are roped in.

        "This capacity will attract a large number of global auto manufacturers as the company has all the building blocks for integrated car and component manufacturing," said an analyst of a Mumbai-based brokerage.

        http://ashish-deora.blogspot.com/2008/09/major-auto-deal-for-ashish-deora.html


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