• Jun 4, 2007
When we drove the Edge in San Francisco last year, we came away rather impressed by Ford's newest entrant into the highly competitive CUV market. Apparently, we're not alone.

Consumer demand for the Edge has continued to increase since its launch, causing Ford to raise its sales forecast from 100,000 to 120,000 sales annually. Case-in-point: May saw the highest number of Edge sales so far, with 12,701 units sold. If those numbers remain constant, Ford should be able to exceed its revised sales goal, if only by a couple of hundred vehicles.

Knowing how important the Edge is to Ford's success, this is good news for the Blue Oval boys. Let's just hope it can be sustained.

[Source: Automotive News – Sub. Req.]


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  • 26 Comments
      • 7 Years Ago
      Even though the Ford Edge had a good month in May, one also needs to take into consideration how the Explorer's sales have decreased. The Edge's success is simply a matter of retaining Ford sales, not conquesting imports. Funny thing is, not too long ago the Ford Explorer was Top 5 in sales but now it's nowhere near that level. I am cheering for the Big Three just as much as I support American autoworkers, but let's be cautious on not getting our hopes to high.
      • 7 Years Ago
      BOB: What R&D? They are already in the HYBRID business. Where is the Fusion Hybrid? Edge Hybrid?

      Hell, stuff a Hybrid setup into the Crown Vic. and sell it to cab companies. You pretty much already have that market cornered. FORD for once, be a leader, not just an also ran.

      Chris
      • 7 Years Ago
      Actually, ford stated they have revised their projections to 120,000 for this year alone, meaning that they should be able to sell close to 150,000 units next year if sales keep up at the current levels, not bad at all, congratulations Ford, it seems they finally have a big hit on their hands.
      • 7 Years Ago
      This is truly good news for Ford. Nothing negative can be said about this.
      • 7 Years Ago
      I wonder what the figure would like like if adjusted by sales incentives - like for like comparison; I would venture to assume that the Ford figures are much less impressive
        • 7 Years Ago
        So Toyota can get away with putting sales incentives on it's models to push their numbers, but Ford can't? If I remember right, Toyota is offering a ton of cash back on the NEW Tundra, just so they can keep in their dreams the magic 200k. I don't know about the rest of the country, but right now, the Prius is loaded up w/ incentives. I'm not saying Ford and GM don't do it, but they surely aren't the only offenders.

        Back to the post, this is really good news, and I agree with the other post that Ford needs to offer a hybrid version of the Edge, especially if they want to start building a greener image. They could also put it on a 300-500 lb. diet, and that would surely improve gas milage too.
      • 7 Years Ago
      Good to see that Ford might have a sucess. Don't know how sustainable it will be. I have been shopping this market and in real world pricing (with current discounts and dealer cash) a similar trim Subaru is about $5K less and the Volvo XC70 is about the same price as Edge SEL plus AWD. This Subaru is about the same market point and the Volvo is IMO head and shoulders above the Edge.
      Howard
      • 7 Years Ago
      I really like the edge but I'm just simply not impressed with the fuel economy. Ford offers diesels over the pond with excellent fuel economy and I'm just sick to death of hybrids. It looks like Honda is stepping up to the plate and going to offer some diesels. My next purchase will be a diesel and it will not be a volkswagen.
      • 7 Years Ago
      If Ford didn't have Mazda engineering to adapt, they'd be in deeper yogurt than they are. As you know, this is basically a Mazda6, complete with its huge turning circle.
      • 7 Years Ago
      "We went through rain, high winds, drove at 85-plus on the freeway, drove down dirt trails, and still turned in a trip average 18.9 mpg. For a mid-size SUV that would let us chirp the tires at a stoplight, that's not bad."

      You are kidding, right? I had an '00 Explorer 4WD with the 4.0 SOHC, got 19-20 on the highway (80 MPH), would chirp the tires (if the auto 4wd system would), and got through rain, wind, etc.

      Tell me how this is more economical or better?
        • 7 Years Ago
        You were only doing 80, he was doing 85! :)
      • 7 Years Ago
      CORRECTION: If FORD plans on staying in the car business, they had better get with it.
      • 7 Years Ago
      Mr. Oak:

      Most auto manufacturers lose money on selling full hybrids, that range in the high 4 digits, low 5 digits. Battery packs of these sizes range almost $4000-6000, and that cost is certainly not ALL passed on to the consumer.

      But back to the post: This is certainly positive news for Ford. A realized increase in sales will hopefully have an impact on the bottom line as development costs are paid off, and more shared architectures are realized from the development of the Edge.
      • 7 Years Ago
      Good for Ford. Good for would rental car customers?
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