BMW expects the 1-series to lure enthusiasts back into the fold
A recent article in Automotive News contends that BMW is well aware of its waning performance image, especially in the realm of compact vehicles. The 3-series can hardly be considered an entry-level ride anymore, and the upcoming 1-series may be able to fill the niche that its big brother has abandoned.
Rich Brekus, the G.M. of product planning and strategy for BMW's N.A. operations, is quoted as saying that the 1-series, "is the purest BMW we have." He goes on to point out that BMW's driving dynamics are what won people over in the past, and it would be a shame to let the next generation down.
The 1-series will supposedly go on sale in the States next year, with both a two-door and a convertible being offered. We're getting anxious and it sounds like we have good reason.
[Source: Automotive News – Sub. Req.]
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