It should come as a surprise to no one that most British drivers place a higher priority on the cost of operating a vehicle than they do on CO2 emissions. When fuel costs the equivalent of US$6-7 a gallon, fuel economy is generally your top concern which is why higher mileage cars have always been more popular in Europe than in the US, even before concerns about CO2 emissions.
In a survey commissioned by the Society of Motor Manufacturers and Traders (SMMT), thirteen percent of respondents called out low CO2 as the most important buying decision while twenty-nine percent said low annual operating cost. A further forty-five percent said both were important. Fortunately fuel economy and CO2 emissions tend to go hand in hand so the end result is largely the same regardless of what you choose.

[Source: Society of Motor Manufacturers and Traders, via AutoExpress]

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