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The Detroit Free Press is reporting that Lexus has filed a lawsuit against two metro Detroiters who have commandeered the brand's name for their pornographic website and the site's star, Lexus Cash (yes, that's her at right). Lexus is claiming the two, uh, entrepenuers, broke trademark laws by using its brand name in a less than savory manner, which could result in the dilution of its good name. While doing research for this (somebody had to), we came across another pornstar named Lexus Locklear, but so far haven't heard whether or not she's also being sued by the Japanese automaker. Perhaps her brand of entertainment is a little more high-brow than what Lexus Cash offers, we wouldn't know.
Whlie the name "Lexus Cash" is probably a stage name, this got us wondering about other people who are actually named after cars. For instance, we've heard of girls named Porsche (yes, actually spelled that way, not like Portia de Rossi). If one of the Porsches of the world grows up to be a porn star, would Porsche the carmaker have any grounds to sue? We'll consult the AOL lawyers and get back to you on that one, but clearly Lexus thinks it has a case against Lexus Cash and her employers.

[Source: The Detroit Free Press via Jalopnik]

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    • 1 Second Ago
      • 8 Years Ago
      I wanna see Lexus Cash parallel-park all by herself, al-la the Lexus LS. $5 says it doesn't happen without a call to an insurance company.
      • 8 Years Ago
      I guess the chick is pretty ugly so they took offense to that

      if she had been hot then I bet it would have been ok, as it would have been Lexus that would have profitted from that
      • 8 Years Ago
      Maybe if she had been pretty they wouldn't have minded.
      • 8 Years Ago
      *their own name
      • 8 Years Ago
      The Lexxxus LS600hL...coming soon!
      • 8 Years Ago
      Someone just got hired at my work. It's a dude named Porsch. Not Porsche. Porsch.

      I guess he'll be president someday. ;)
      • 8 Years Ago

      But how does she ride, has anybody given a test drive?
        • 8 Years Ago
        Yes, considering that this is an auto site, a test drive should be a major consideration. And, we should also be talking about sicker price, projected resale value in 5 years, miles per gallon, cost per mile, performance figures, fun-to-drive factor, etc....
      • 8 Years Ago
      Not being auto related...Lexus shouldn't have a hope in hell of winning this one. Power to the porn!
      • 8 Years Ago

      Change the name to "Lusex"--problem solved!
      • 8 Years Ago
      They just earned more press than they ever would have by not naming her that. Maybe they can name a dude "Broke Camshaft" after the Tundra...
      • 8 Years Ago
      • 8 Years Ago
      along with the rebates angle, free Lexus Cash with every GX470, while supplies last... Dont be the last on your block...

      oh, it could get so much worse...
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