Ariel Atom getting $6,000 price bump
It will soon cost you a lot more to distort your face like putty and suck the plugs right out of your scalp while going deaf. What? Er, make that WHAT!? Right. Well, Brammo Motorsports has a hit on their hands with the Ariel Atom, and they've been forced to add more people to keep the skeletal rocket's production humming along. The $6,000 price increase spares us Dads, by appearing June 18th. That still leaves time for your loved ones to get you a 300 horsepower suggestion of a car. Six grand is a steep price bump – for that price you can build a very nice LoCost. There's also competition sneaking up on the Atom, like the KTM X-Bow and other cars that share the same bare-minimum-with-brawny-motor ethos.
Even bumped by six large, the price is still a bargain considering what the car can do. You'll run with some serious company – and there lies another hidden cost of all these cars – where to drive them? Over the road motoring may hold its own visceral charms, giving you a glimpse of how Frogger feels, but really, the only place to use these things is a track, and track time costs money. Maybe they'll knock some dough off the bottom line if you go without the floormats or radio ... err... perhaps you could charge all your buddies $10 bucks for three laps around the company parking lot at lunch?
[Source: Winding Road]
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Reader Comments (Page 1 of 1)
Will 8:44AM (5/30/2007)
The newly raised price could also be indicative of improvements that Ariel has recently made to the Atom. According to this month's EVO here in the UK, newer examples of the vehicle have revised spring and damper settings that improve front-end traction and the overall feel of the car. Probably not worth another $6000 in a car with zero amenities, but it's good to know that even a low-volume specialty manufacturer can update and better its product.
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rem83 8:54AM (5/30/2007)
Can I get it with GPS navigation and a folding hard-top?
Haha, just kidding.
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polar 10:31AM (5/30/2007)
So in the last year, how much has the price increased? $10,000 or so if I remember correctly. It cannot just be increased staff.
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Evan Brom 11:56AM (5/30/2007)
This is counter intuitive as the whole idea of economies of scale should make them CHEAPER as more are made..
Evan Brom
www.realtyexecutives.com
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Don 4:37PM (5/30/2007)
Who really cares when the people buying this thing have all kinds of crazy disposable income?
bolus 12:55PM (5/30/2007)
There was supposed to be a price increase in December from higher cost of the engine from their supplier but that increased did not happen. That is probably most of the cost of this increase.
Although it is not written down anywhere Brammo offers excellent aftersales support. The have sent me several upgrades for free to fix some minor nagging issues my car has had. They have answered tons of questions I had including ways to set up the car for road and track. Most owners have raved about their support. A bit of cost increase is more than justified by this support
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Rocket Punch 1:32PM (5/30/2007)
I love this car, but all the recent price increase has made the CSR260 a much more appealing alternative...umm...alternative.
I can totally see myself in a CSR260 for street/track use, but the Atom will have to be a track only car. Driving that thing on the street is just stupid.
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