Ariel Atom getting $6,000 price bump
Even bumped by six large, the price is still a bargain considering what the car can do. You'll run with some serious company – and there lies another hidden cost of all these cars – where to drive them? Over the road motoring may hold its own visceral charms, giving you a glimpse of how Frogger feels, but really, the only place to use these things is a track, and track time costs money. Maybe they'll knock some dough off the bottom line if you go without the floormats or radio ... err... perhaps you could charge all your buddies $10 bucks for three laps around the company parking lot at lunch?
[Source: Winding Road]
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