• May 30th 2007 at 8:26AM
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It will soon cost you a lot more to distort your face like putty and suck the plugs right out of your scalp while going deaf. What? Er, make that WHAT!? Right. Well, Brammo Motorsports has a hit on their hands with the Ariel Atom, and they've been forced to add more people to keep the skeletal rocket's production humming along. The $6,000 price increase spares us Dads, by appearing June 18th. That still leaves time for your loved ones to get you a 300 horsepower suggestion of a car. Six grand is a steep price bump – for that price you can build a very nice LoCost. There's also competition sneaking up on the Atom, like the KTM X-Bow and other cars that share the same bare-minimum-with-brawny-motor ethos.

Even bumped by six large, the price is still a bargain considering what the car can do. You'll run with some serious company – and there lies another hidden cost of all these cars – where to drive them? Over the road motoring may hold its own visceral charms, giving you a glimpse of how Frogger feels, but really, the only place to use these things is a track, and track time costs money. Maybe they'll knock some dough off the bottom line if you go without the floormats or radio ... err... perhaps you could charge all your buddies $10 bucks for three laps around the company parking lot at lunch?

[Source: Winding Road]

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