- May 29, 2007
Nissan Titan making moves to be bigger, bolder, badder
When it comes to pulling one's weight in the full-sized truck category, Nissan, like Toyota, admits that it made some mistakes with its Titan the first time around, but has learned a lot. Both automakers seem not to have realized that the truck buyer is an entirely different animal than the car buyer. Having failed to reach its sales targets since the truck was launched, Nissan is now planning to give the Titan a complete overhaul. Injecting more "full" into its full-sized contender, the 2008 Titans will be bigger, more powerful, more rigid, have heavier axles and better payload capacity, and bigger brakes.
Nissan is also expanding the model mix, having learned how varied American truck buyers like their option choices to be. One addition will be a decontented V6 model for buyers who just want a no frills work truck. On the other end, the company is considering purchasing diesel V8s from International Truck and Engine Corp (that's right, Navistar). And along with the changes, Nissan is expending the effort to raise the truck's profile; most folks still think it's a mid-sized truck. Nissan is only looking for the Titan to grab 5% of the market, and it isn't too far off now. With the changes, they're in with a shout.
[Source: Auto News - sub. req'd]