• May 27, 2007

Do you know where babies cars come from? Anderson Analytics took a survey of 1,000 college students from more than 375 universities and discovered that many of them don't. A third of the respondents thought Lexus was American. More than half of them thought Hyundai was Japanese, and at the same time, two-thirds of them think Korean products are no good. Almost half thought Volvo and Saab were German, and more than half thought Land Rover is American. Which, technically, it is, but probably not in the way they meant it.

The survey, carried out last summer, was actually a study of country-of-origin on brand perception. Carmakers weren't the only ones to suffer from "They don't make that here?" syndrome. Almost no one knew that Nokia is Finnish, and almost everyone thought that Motorola's Japanese. But country origin doesn't have the same effect on brand perception for cell phones that it does on cars. However, how important can it be to make sure people know your car is Swedish if those people can't point Sweden out on a map? Just make sure they don't think it's Korean.

[Source: Carscoop]



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  • 29 Comments
      • 7 Years Ago
      I am currently in college, also. And it amazes me when I hear some answers that come out of kids' mouths. It saddens me really.

      I know I dont know everything. And I dont mean just things about the auto industy, I mean things as a whole. If I am not sure, I ask.

      But it's funny listening to some kids who only buy Toyotas, Hondas or Nissans because "they are Japanese". Yes, they are Japanese based but some of their vehicles are built here (even so, to me, they are a foreign company...). But tell some of these kids that their Honda was built in Indiana or Ohio or whatever and they freak out. They try to prove me wrong. But I bring in a window sticker that they slap on an Accord or Civic and they get all quiet (I did it a few times).

      I feel bad for our country. Some of these college kids can NOT tell left from right.
      • 7 Years Ago
      I discovered that many people don't even know what's under the hood of their own cars. It's plausible I guess, considering that looking at the top of most engines, give little clue to what's there. Few people do much research on what they are buying. Even less are concerned as to where the product originated. Today, it takes considerable concentration to understand who has bought whom.
        • 7 Years Ago
        I know what you mean.
        When my friend bought his Honda I asked if it had th eI4 or V6 in it.
        He looked confused and told me it was a V4.
        I laughed at his ass so hard...
      • 7 Years Ago
      Is there someone out there spreading slander against Korean products? It's like no matter what the Koreans do, somehow there is a "perception shadow" that plagues them. I can just imagine the surpise if these kids were told Samsung, LG, Hyundai/Kia were all Korean products.
      • 7 Years Ago
      somehow this generation got an idea that anything fancy & cutting-edge lookings are japanese while spartan designs are german.

      another thing is that it is likely that those who love japanese brands somehow think they dislike korean brands.

      the most shocking part of this study is motorola was considered as japanese; must be a razer effect

      it's beyond funny that it is sad; anyway, i guess hyundai has improved a lot as many are thinking hyundai is japanese
      • 7 Years Ago
      Civics are built in Ohio.
      • 7 Years Ago
      I know people that think Saturn is Japanese.
      I have a friend who only buys Japanese things, drives a honda & Suzuki bike, and hates Korean products and won't touch american stuff.
      He thinks his Samsung phone is Japanese, I won't tell him where its from though ;)
        • 7 Years Ago
        i wonder why your buddy loves japanese & hates korean while won't touch american

        by the american concept of the products origins, most electronics are chinese while cars are american.

        in the era of out sourcing, many electronics are even designed by whoever offers the cheapest solution & this also applies to cars like mitsubishi uses hyundai i4 engine design so called world engine.

        i am not sure where your buddy got such ideas...
          • 7 Years Ago
          Worl engine was a colaboration between Mitsubishi, Chrysler, and Hyundai. Hyundai doesn't make anything for Mitsubishi, they all worked together on the actual engineering and design of World Engines but they all manufacture their own engines in their own plants. So, no Mitsubishi doesn't use Hyundai engines, they may be similar but they were made by Mitsubishi by Mitsubishi specifications/enhancements.
      • 7 Years Ago
      Just by reading the foregoing comments, it's obvious to me that many English speaking people still haven't learned the distinctions between the words their, there and the contraction they're, let alone the country of a brand's origination.
        • 7 Years Ago
        Andy says, "I'm only mildly surprised they think Lexus is American, seeing as how the brand was created specifically for the North American market."
        He's right too. Lexus was the brainchild of the late Toyota distributor and car marketing genius, Jim Moran. Jim suggested the Lexus concept to Toyota management in Tokyo and the company took Jim's "ball" and ran with it. Toyota (among others) will miss Jim Moran.
        • 7 Years Ago
        I agree with Mal
        You'll find the same problem if you read the comments on other posts as well...

        I'm only mildly surprised they think Lexus is American, seeing as how the brand was created specifically for the North American market. I wonder what they think of Scion?
      • 7 Years Ago
      I wonder how many think Toyota is American?
      • 7 Years Ago
      Well, they certainly didn't come to my school. My group consists of a bunch of crazy ricers, modders and general car enthusiasts. Most of us would've aced the questions. :)
      • 7 Years Ago
      ever notice that if a cash register does not tell the kid how much change to return to a customer the kid is lost.
      • 7 Years Ago
      And just think...one of these kids will be President one day! Wheeee!
      • 7 Years Ago
      LOL. This all dovetails into "all politics are local." You will find this same flavor of ignorance in any nation. I've visted every continent and with the exception of Antartica this local-centric perception is the norm. So laugh it up H8Rs, chances are you have a neighbor that's just as ignorat as the redneck you ran into on your vacation to Disney World.
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