• May 26, 2007
Don't go getting too excited, it probably won't mean a crate version of the S65 or N54 for Roundel fans. Running an automaker is expensive, especially a manufacturer that leans more toward niche status than casting a wide net. BMW is looking at all options for future revenue, and one of the thoughts that's occured to the well-respected manufacturer of cars with chutzpah is to bank on its engineering chops and sell engines to other carmakers. Lotus has pimped themselves out for years to other automakers, and the Porsche name has ended up on things like hard drives, so BMW selling their award-winning engines to gain an extra stream of return on their investment is a far less radical move. Hey, if selling their more mundane powerplants to emerging markets like India and China keeps the coffers full and awesome performers rolling our way, we're all for it.

[Source: Motor Authority]


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  • 19 Comments
      • 7 Years Ago
      I think Val hit it on the head, and I don't think BMW is going to be, say, selling 335i powerplants to GM or the like, but rather would continue in the a) weismann vein, or pull a VAG (VW sells a few engines in large quantities to other automakers, especially recent agreements to sell tdi power plants). If BMW could focus on niche cars I doubt it would impact their sales... trouble is, I also doubt there's a ton of worth while money to be had in such sales... then again... people don't buy a bmw for the engine, they buy it for the entire package, the weight distribution, the handling, etc. Sure the engine is a tremendous part of that package... but I doubt people would be running away in droves to other manufacturers.

      Porsche's been pretty smart about this in the past, ie: the RS2, which had zero overlap with any of their products.
      • 7 Years Ago
      BMW has done it before ...few times...The awesome McLaren F1 supercar had a BMW V12 engine on it and Land Rover used a V8 BMW engine on the Range Rovers for a while.
      • 7 Years Ago
      Like Duran said, 'pimped themselves out to other automakers' would be incorrect terminology. I agree with Louis 100% on this one... I don't speak with that type of slang but I sure know when it's being used incorrectly.

      Plus, selling engines to other automakers is very different from selling the brand name to be placed on various products.

      Assuming that a great engine will automatically result in awesome performers is not very likely.
      • 7 Years Ago
      jude:

      from google/wiki, top search result:

      "Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG [Porsche Design Group], based in Bietigheim-Bissingen, is a majority-owned subsidiary of Porsche AG in Stuttgart. The company’s activities are focused on the business areas Porsche Design, Porsche Design Driver’s Selection and the Porsche Design Studio in Zell am See, Austria."

      per it's founding:

      "Professor Ferdinand Alexander "Butzi" Porsche, designer of the Porsche 911 and grandson of the Porsche founder, opened the Porsche Design Studio in Stuttgart in 1972, which was moved to Zell am See, Austria, two years later. The 911 quickly became the quintessential sports car and a design classic, along with many other products that Professor F. A. Porsche designed. Over the following decades, numerous classic men’s accessories such as watches, glasses and writing utensils were created and marketed worldwide under the “Porsche Design” brand. At the same time, many industrial products and household- and consumer goods for internationally recognized clients, including streetcars for the city of Vienna, were developed under the “Design by F.A. Porsche” brand. All of the studio’s works are distinguished by a clear and functional design language, careful selection of materials and high-quality workmanship, which combines artisan tradition with state-of-the-art technology. Since 2005 all products have been developed and marketed under the brand Porsche Design."
      • 7 Years Ago
      "Lotus has pimped themselves out for years to other automakers"

      For some reason this is one of my pet peeves... Saying that Lotus "pimped themselves out" makes it seem like Lotus has done something immoral or wrong. However the way people have begun to use "pimped" is now synonymous with any person/company who tries to make money with their expertise or product. See how the phrase is losing its original intended meaning? This is an example of poor writing by someone trying to be "hip" or colloquial and bastardizing language.
        • 7 Years Ago
        Thanks for the lesson...I'm going to sleep now.
        • 7 Years Ago
        Don't at all forget that from day one we've never spoken the "Queens english." We've been bastardizing the language for hundreds of years and the ONLY reason you have such a problem with that term and how itis becuase of it's origins. That you for providing proof that racism still exist.
      • 7 Years Ago
      Ford used BMW turbodiesel sixes in the 1984-85 Lincoln Mark VII, e. g. Only a few hundred were sold, so they're now considered somewhat collectible. But it's not an entirely new practice for BMW.
      HotRodzNKustoms
      • 7 Years Ago
      Morgan uses a BMW V-8 out of a M5
      • 7 Years Ago
      We could add others examples like the Buick V6 who was sold to Kaiser-Jeep (before AMC buyed Jeep in 1970) http://en.wikipedia.org/wiki/Buick_V6_engine#225 and GM buyed a bit later from AMC the tooling and the rights to the V6. Also the V8 215 aluminium engine which GM sold to Rover in 1965 http://en.wikipedia.org/wiki/Buick_V8_engine#215
      http://en.wikipedia.org/wiki/Rover_V8_engine
      • 7 Years Ago
      Looking for new revenue? I'm just wondering when they are going to bring back the Triumph name...?
      • 7 Years Ago
      IMO, "To pimp yourself out" implies a certain disregard for the consequences of your actions, or a lack of self-respect. I don't see how that fits with Lotus. They have a well-established history of consulting with other automakers over the years, going back to Ford in the '60s.

      Having said that, I would love to see how an M54 six from the previous M3 would look in a 1st generation 240z. Mmmm- 330 horsepower.
      Greg A.
      • 7 Years Ago
      I presume that BMW doesn't, and won't, allow purchasers of its engines to label them or market them as BMW engines.
      • 7 Years Ago
      I'd just love to have myself a M3 engine to transplant into a project car... mmmmm.
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