• May 24, 2007

It seems like forever since body-on-frame SUVs ruled the automotive landscape, but there's still a sizable amount of high-profit share up for grabs, even with gas at well over $3 per gallon. With that in mind, Toyota is planning another crack at the large and in charge Sequoia.

Brenda Priddy's crew got a couple of well disguised spy shots of the Sequoia on public streets, but the massive amounts of dirt adorning the camo tells us that Toyota's future big ute may have actually been tested off-road. The Sequoia is based off the same platform as the Tundra, and the two trucks will share Toyota's awesome new 5.7L, 381 HP engine. The 4.7L V8 should also be available, along with five- and six-speed automatics. Expect the Sequoia to hit show rooms in early '08.

Toyota may be on top of its game when it comes to fuel efficient transportation, but even the boys and girls from Aichi Japan have trouble saying no to a rolling profit waiting to happen.

[Source: Edmunds Straitline]



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  • 18 Comments
      • 7 Years Ago
      • 7 Years Ago
      You kids do realize how pointless a discussion of how many models of one vehicle someone offers is.
      I'm surprised it has taken this long to get some confirmation that a new Sequoia is even coming, considering the dismal sales of the "current" model. But I guess they aren't ready to just give those sales away.
      • 7 Years Ago
      The reason why Toyota is seen as more green is not because they never produce gas guzzlers, but because more of their R&D and focus goes into more economical cars.

      Ford still puts all of its eggs into the SUV/crossover basket. GM seems like it's starting to shift over more to econo cars (upcoming Volt), but by and far much of the Big 2.5's focus has been not-so fuel efficient cars.

      Back on point, I think the Tundra/Sequoia looks ugly, and a GM looks aesthetically cleaner. No idea how the thing will actually turn out quality wise though.
      • 7 Years Ago
      What about the European SUVs? I'm sure they have a list comparable to USA and Japan.

      But like the post said, who can blame anyone for trying to make a profit? People are still buying SUVs. As long as people want SUVs, companies will keep on making SUVs.
      far jr
      • 7 Years Ago
      Speeder... The concrete and steel facilities you write about must be the ones that were built decades before "green" was good. GM, Ford, and Chrysler have been in this country lond before the plants of Toyota and Subaru ever graced our shores. It simply is not economically feasible to close old facilities simply because they are not as "green" as more modern plants. New domestic facilities are fewer in number than Import facilities, but they are not less "green". That is a mis-conception. Check out the link below. GM's Lansing plant is one of the best in the world!

      http://www.greenbiz.com/news/news_third.cfm?NewsID=33486
      • 7 Years Ago
      People will continue to buy the Sequoia because it is simply a great full-size SUV...not because it's especially more fuel efficient than other SUVs. But in my opinion, Toyota's image as a "green" car company is merely a ploy to get people into showrooms. Are Toyota's SUV's and trucks really THAT much better in terms of fuel economy over domestic makes? No, they aren't. But Toyota has done a good job of making it seem as though they are by making the Toyota name almost synonymous with fuel efficiency.


        • 7 Years Ago
        I was in the market for a full-sized SUV and did a lot of research on the Sequoia, Tahoe and Suburban before I settled on a Sequoia.

        I don't think anyone in the market for these vehicles is trying to kid themselves into thinking green or about fuel-efficiency (though the new Tahoe and Suburban are slightly more efficient with their Active Fuel Management systems). You buy these vehicles knowing you're getting into a fuel hog. But you can't get that much space, power, etc. for free.

        So I'm not sure it's even fair to bring up which companies are greener when you're throwing their full-sized SUVs into the mix.

        BTW-- In doing my research I found it interesting that in 2005 (my model year) Toyota sold 35,000 Sequoias. How many Tahoes did Chevy sell? Over 160,000 units. That's a lot of cars !! They also nearly doubled the Sequoia's numbers in Suburban sales.
        • 7 Years Ago
        The only people who can destroy the myth that toyota is a green company are those people on the discovery show Mythbusters.
      • 7 Years Ago
      it takes that long for a new model to come out because their uber-nutso about sticking to their build schedules, as far as model-life. and the amount of work that goes into a major model change...it takes almost the entire model-life of a vehicle to change over to a new one. ramping up for the brand new sequoia has been in the works for over two years already, and that's just on the production side, not the r&d side, and they won't start rolling off the line for sales for another 5 or 6 months.
      • 7 Years Ago
      Throw a diesel under the hood and I'll write a check. Toyota have any good diesels under wraps?
        • 7 Years Ago
        The 4.5 liter turbo diesel is scheduled for the 2009 models
        • 7 Years Ago
        Yes, I saw, I'm soooo excited!!!
        • 7 Years Ago
        no they don't. diesel engines are still in very early development at toyota. the r&d teams in aichi are painstakingly slow and precise when it comes to something like a major engine change, so don't expect a diesel toyota for quite some time.
        • 7 Years Ago
        Bummer, thanks. Guess I'd better start saving for that used GL320 CDI.
      • 7 Years Ago
      Those of us with brains here know that SUVs aren't the only problem, and that hybrids aren't the only solution. But before the angry mob here gets all up in arms about Toyota quietly producing SUVs while pushing their green image, consider this:

      SUVs produced, Big 3 Japan:

      Toyota:
      4runner, sequoia, highlander, rav4, rx350, lx470

      Nissan:
      armada, qx56, murano, FX

      Honda:
      pilot, cr-v, rdx, mdx


      Total: 14

      *****

      SUVs produced, Big 3, USA:

      GM:
      trailblazer, yukon, tahoe, suburban, yukon denali, escalade, escalade EXT, avalanche, acadia, outlook, vue, torrent, equinox, enclave, 9-7x


      Ford:
      navigator, explorer, edge, mkx, xc90, land rover, land rover sport, aviator, lr3, lr2, mountaineer, escape, mariner, expedition

      Chrysler:
      durango, aspen, wrangler, wrangler unlimited, patriot, compass, liberty, grand cherokee, pacifica

      total: 38

      *****

      Hybrids produced, Big 3, Japan:

      Toyota:
      prius, camry, highlander, rx400h, ls600lh

      Nissan:
      altima

      Honda:
      insight, civic, accord

      total: 9

      *****

      GM:
      tahoe, yukon, vue

      Ford:
      escape, mariner

      Chrysler:
      none

      total: 5

      Note that all the US hybrids are SUVs.

      *****

      I welcome any additions or subtractions.
      • 7 Years Ago
      Oh yeah. The Sequoia. Anyone buy one of these in the past two years?

      Required viewing...
      http://info.detnews.com/pix/paynecartoons/toons/ShowtoonGreenTundra011007.jpg

      To Dave,
      Add the Saturn AURA to the domestic list.
      Subtract the Yukon Denail (its a trim level) and the Escalade EXT (a pickup). Also subtract Land Rovers and Volvos from Ford's list. Man, you're funny.

      You count Japanese cars funny, too.

      Subtract the Altima because you can only buy it in a handful of states.

      You're also making SUVs out of vehicles that are not (Compass, Pacfica)

      Let's put together an accurate list:

      JAPAN
      Toyota - RAV4, FJ Cruiser, 4Runner, Highlander, Sequoia, Land Cruiser
      Lexus - RX350, GX470, LX470
      Nissan - xTerra, Murano, Pathfinder, Armada
      Infiniti - FX, QX
      Honda - CR-V, Pilot
      Acura - RDX, MDX
      Mitsubishi - Outlander, Endeavor
      Mazda - Tribute, CX-7, CX-9 (counted as two since they are marketed as seperate vehicles)
      Subaru - Tribeca
      Suzuki - XL-7

      TOTAL - 26

      ********
      USA
      Chevrolet - Equinox, Trailblazer, Tahoe, Suburban
      Pontiac - Torrent
      Buick - Enclave
      Cadillac - SRX, Escalade (arguably marketed as one model with multiple trims)
      GMC - Envoy, Yukon, Yukon XL, Acadia
      Saturn - VUE, Outlook
      SAAB - 9-7x (all four they sold)
      Ford - Escape, Explorer, Expedition, Edge.
      Mercury - Mariner, Mountaineer.
      Lincoln - MKX, Navigator
      Dodge - Nitro, Durango
      Chrysler - Aspen
      Jeep - Wrangler (arguable), Liberty, Grand Cherokee.

      TOTAL - 29

      Hmmm...
        • 7 Years Ago
        Thanks for some of the clarifications. I agree my count was not perfect, as I was going by memory. I got the Denali confused with the XL--thanks. But the Wrangler as arguable, though? Come on. And I would count the wrangler unlimited the same way I count the Yukon XL. Different vehicle.

        Oh, and let's not forget Hummer. Jesus.

        Thanks for the other additions. How did I forget the Pathfinder?? Why would you delete the Land Rovers and Volvo, though? You might as well delete all variations of one product, then (e.g., Highlander/RX), if you're not going to include everything produced under the eye of a parent company.

        I'm not trying to stir the pot too much here, but it's an interesting debate--who's greener? How much is marketing vs. real action? Nor am I bashing US in favor of Japan. A real fix is needed from both sides of the debate. Producing more gas-consuming cars--no matter how little (relatively) they consume--is a problem no matter who's doing it.
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