• May 24, 2007
We've grown pretty cynical towards the moribund car adverts populating the airwaves. There have a been a few notable exceptions in the past, but the vast majority do little to stir our emotions and inspire us to go for a drive. Volkswagen's new Golf campaign does just that. Night-Drive.com is the creative hub for V-Dub's product push, and is far and away one of the cooler sites we've frequented. The minute-long TV spot is the tip of the inspired iceberg, serving to set the mood with darkened scenes, an ambient background and a Burroughs-esque spoken word piece.

From there, you can piece together your own video with a multitude of angles and audio clips, which isn't anything too revolutionary, but has already wasted away a good half-hour of our time. However, the real fun begins with an embedded Google Maps app that provides detailed routes of VW's choice four-wheeled excursions around the world. Even better, you can submit your own by choosing a start point, and then plotting a route to create your own ideal Night Drive.

We've always liked the idea of a vast drivers' road resource (Pashnit is a good one, primarily geared towards bikes), and Night-Drive.com is a soothing step in the right direction.





I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 12 Comments
      • 7 Years Ago
      Way cool, waaaaaaaaaaay cool
      • 7 Years Ago
      Well its actually Dylan Thomas reading Under Milk Wood, not Burroughs. Cool commercial.
      • 7 Years Ago
      • 7 Years Ago
      Simply brilliant!
      • 7 Years Ago
      Oh, and I added my favourtite drive too. Near Jarrahdale in Western Australia. Just watch out for the roos.
      • 7 Years Ago
      Oh wow. This is a seriously cool site. While not as entertaining as VW's Midlife Crisis Retreat campaign site for the UK, this one is definitly great, and I'm enjoying it immensely now.

      I just pity those people with 56k. It'd take them an hour just to load up that intro.
      • 7 Years Ago
      Cool site.

      I never knew that other people liked driving at night like I do. 3am till 5am in most places is just great. No morons to get in your way and a complete lack of authority figures. :)
      • 7 Years Ago
      Cool song/poem. Anyone know who that is?
      • 7 Years Ago
      sorry Milk not Mike fat fingers....
      • 7 Years Ago
      The site sets a cool, immersive mood. Very nicely done.

      I believe the music was done by Cliff Martinez, from the score to Soderbergh's "Solaris" remake (the one with George Clooney).