Filed under: Euro, Marketing/Advertising, Volkswagen
Midlife crisis? VW thinks the Passat's just the ticket
The hilarious new "Midlife Crisis Retreat" advertising campaign lampoons the often loony behavior of men in their 40s trying to hang on to their 20s via two-decade-old slang, iconography and pop culture. We don't agree that the Passat is any kind of cure for the midlife crisis; it's pretty much just the car you'd expect a 45-year-old to be driving as he checks his porcelain veneers in the rearview and says "Yes, you've still got it" out loud to himself.
Disguised as a website for a midlife-crisis treatment center, the campaign itself is clever, with a chuckle-inducing list of worrying statistics, and a self-evaluation test at the website. Apparently, the spots attached to this effort have been airing with a high frequency in the UK, so they're likely now the TV equivalent of middle aged. Since we haven't seen them yet in the US, they're still fresh as a daisy, and it's comfoting to know that midlife crises are pretty much the same across the Atlantic.
Thanks for the tip, Christian
[Source: VW via German Car Blog]
Reader Comments (Page 1 of 1)
epilonious 10:22AM (5/21/2007)
Heaven's Automobile Company has VW's Marketing Department.
Hell's Automobile Company has VW's most everything else.
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