The hilarious new "Midlife Crisis Retreat" advertising campaign lampoons the often loony behavior of men in their 40s trying to hang on to their 20s via two-decade-old slang, iconography and pop culture. We don't agree that the Passat is any kind of cure for the midlife crisis; it's pretty much just the car you'd expect a 45-year-old to be driving as he checks his porcelain veneers in the rearview and says "Yes, you've still got it" out loud to himself.

Disguised as a website for a midlife-crisis treatment center, the campaign itself is clever, with a chuckle-inducing list of worrying statistics, and a self-evaluation test at the website. Apparently, the spots attached to this effort have been airing with a high frequency in the UK, so they're likely now the TV equivalent of middle aged. Since we haven't seen them yet in the US, they're still fresh as a daisy, and it's comfoting to know that midlife crises are pretty much the same across the Atlantic.

Thanks for the tip, Christian

[Source: VW via German Car Blog]

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • From Our Partners

    You May Like
    Links by Zergnet
    Share This Photo X