Mercedes relents: Will go it alone like BMW
According to an article in Welt am Sonntag, Daimler CEO Dieter Zetsche was quoted as saying that, "there are no acquisition targets I can recognize that could strengthen Mercedes." Obviously, Dr. Z has learned from his own company's past missteps, and will lead Mercedes into the future without the help of new brands to bolster its catalogue of cars.
In the end, the acquisition of Chrysler did little to enhance either automaker's image. Whether it was quality, engineering prowess or long-term growth, the consolidation glut of the past 10 years may have finally come to an abrupt, if not entirely predictable, end. No surprise, as bigger has often proven to be not necessarily better when it comes to the automotive industry.
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