• May 21st 2007 at 7:32AM
  • 16
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The executive-laden ceremonial kickoff of Mazda2 production has taken place at the automaker's Ujina Plant No. 1 in Hiroshima. The Mazda2 was one of our favorites at the Geneva Motor Show, where it made its worldwide debut at the beginning of March. The small car is destined for Japan, Europe, Australia, China, and other markets, none of which uses the initials "U.S." Its architecture will also spawn the next Ford Fiesta, which we actually should see in late '09. Thank God for timeliness.

Mazda will back up Ujina 1 by starting production of the car at the Ujina No. 2 facility in June, as well, and the Mazda2 will arrive in Japanese dealers later this summer badged as the Demio. Exports to Europe and the others will follow, and the Chinese-market edition will be built in Nanjing. That the spiffy little ride isn't expected here at all sucks, frankly. But what do we know. Who wants/needs another stylish, economical, and practical little hatchback today, anyway?

[Source: Mazda]

All-New Mazda2 Rolls Off Production Line at Ujina Plant No.1
- Japan sales to commence in summer 2007 -

HIROSHIMA, Japan-Mazda Motor Corporation today held a rollout ceremony for the all-new Mazda2 (known as the Demio in Japan) at its Ujina Plant No.1 (U1) near Mazda's headquarters in Hiroshima. Approximately 550 people, including Mazda's Executive Vice President, Robert J. Graziano, together with other Mazda executive officers, union representatives and employees, gathered to celebrate the start of new Mazda2 production. The first car to come off the line is bound for the Japanese market, with sales due to commence in summer 2007.

Mr. Graziano greeted the attendees, saying, "The all-new Mazda2 is the first of Mazda's new generation products to evolve to the next stage. While the current model was intended for the domestic market, the new model has been developed into a globally competitive car. I wish to congratulate you all on your hard work, which has now successfully brought us to the start of full mass production. I am convinced that the all-new Mazda2 will capture the hearts of our customers and demonstrate to drivers the world over that, 'Mazda vehicles look inviting to drive, are fun to drive, and make you want to drive them again.' The new Mazda2 offers an exhilarating driving experience that is the soul of Zoom-Zoom and we will continue to build cars with the strong understanding that safety and environmental friendliness are a vital part of making cars fun-to-drive."

By focusing on weight reduction during its development, the all-new Mazda2 is roughly 100 kilograms lighter than its predecessor, placing it among the most fuel efficient vehicles in its class. It also has substantially improved safety performance. Based on Mazda's excellent driving dynamics, the all-new Mazda2 meets today's demanding regulatory requirements and customer needs for excellent styling, maneuverability and economy. The all-new Mazda2 European model was greeted with great acclaim at its world premiere at the Geneva Motor Show in March 2007 and again at its Asian debut during the Shanghai Motor Show in April.

Along with continuing production of the all-new Mazda2 at the U1 plant, additional Mazda2 production will begin at the Ujina Plant No.2 (U2) in June 2007. Sales will commence in Japan, followed by Europe and Australia and other markets. Production of Mazda2s for the Chinese market is scheduled to start at the Changan Ford Mazda Nanjing plant by the end of 2007.

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    • 1 Second Ago
      • 8 Years Ago
      Well it makes a lot more sense economically for Ford to not sell the Mazda2 here because then they can move the customers coming into their dealerships up to a larger, more expensive and profitable vehicle...what's that you say? They're not buying it and going to a Japanese/Korean dealership to get what they actually want? Ah perhaps THAT's why sales are down 10% a month...
      • 8 Years Ago
      #4: "WHEN are we going to see a small car with a classy interior?"

      There are small cars with nice interiors, there just aren't any CHEAP small cars with nice interiors. Although I would say the Mazda3 is pretty close to that description.
      • 8 Years Ago
      zeroaxs: Well VW has had upscale interiors in the likes of 15, $16k cars since 1998 with the debut of MKIV.
      • 8 Years Ago
      i want one.
      • 8 Years Ago
      #3 - "I don't want a Ford badged Mazda2. I want a Mazda2"

      Why is that? is it because by putting a Ford badge on it would automatically make it less reliable? Get over your Asian lust!
      • 8 Years Ago
      "Why is that? is it because by putting a Ford badge on it would automatically make it less reliable? Get over your Asian lust!"

      Get over your ad-hominem.

      Compare the mazda6 to the fusion/milan/mkz. The mazda6 is a bit sportier and looks more aggressive and has a bit of fringe appeal. The fusion triplets, while not dowdy, are much more conservatively styled. Thus, a Fiesta would probably lose a lot of what makes the mazda2 look neat, as a Ford badge usually brings new body panels with it. The best answer would be for both to be made available in the near future. Then people who like the mazda2 can get one, and the people who thought the mazda2 was a bit too funky might think the Fiesta was better for them.
      • 8 Years Ago
      I like it. To bad we will not get it. Not interested in the Ford unless it is as cool as the 2. If it is a chrome covered 4 door sedan. Forget it.
      • 8 Years Ago
      Yes, we really do need yet another car, in the increasing growing segment, to chose from. I like to see the endless list of what's being offered today and planned for tomorrow. It seems it's daily we are seeing either new cars offered or revamping of the old one.
      • 8 Years Ago
      Speaking of stylish, economical, and practical little hatchbacks, I'm still waiting for a RWD Corolla revival.

      ~2,600 pound target weight, spirited 4-cylinder, RWD, 2-door hatch, manual transmission, neat and tidy without frills (though feel free to have a hefty options list)... Why is that so hard to make now?
      • 8 Years Ago
      Tim- Firstly, Mazda does a better interior than Ford. 2nd, when it goes in for service, Mazda GIVES YOU A RENTAL, yea, that's right Ford doesn't. 3rd, Ford will try and do an exterior that it thinks the US wants, not what Mazda2 already is successful at currently.

      So, get over your Ford lust and open your eyes to things that are better, and non domestic.
      • 8 Years Ago
      Hey I dont want to get flammed or anything but am I the only one who thinks the Mazda2 is fairly lame looking? It looks like a econobox (of course it is) but I thought we were moving past the cutsie eco-box jellybean look. I usually like Mazda styling but this one falls short for me; it seems like I am in the minority...so what do I know.
      • 8 Years Ago
      WHEN are we going to see a small car with a classy interior? Small, cheap cars are great, but I want a small car whose interior can hold its own against the mid-size sedan lineup or better. Can't somebody make this happen!? There's nothing wrong with the Mazda2, in fact, it's kind of cute, it's just not what I want.
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