• May 21, 2007
click above image for the complete high-res gallery of the 2008 Ford Taurus X

Ford has announced that the new 2008 Taurus X crossover will carrry a $27,364 base price, including destination charges, when it arrives on dealer lots this summer. The new price a bit more than the $26,670 base price of the current 2007 Freestyle SEL FWD, also including destination charges. While the Taurus X may cost more, it at least comes with a few upgrades to make the additional dineros worth it. For one, you get a shiny chrome badge that says "Taurus" on the back to replace the fugly "Freestyle" badge on current models. If that's not worth the extra cost of admission, Ford has also added its new 263-hp 3.5L V6 to the Taurus X, replacing the underpowered 3.0L V6 in the Freestyle its replacing. Plus, the Taurus X has dropped the Freestyle's CVT transmission, instead gaining a six-speed automatic to handle the new engine's extra ponies. Finally, the new Taurus X just looks more interesting than the current Freestyle with the corporate three-bar grille, new taillights and an updated interior. Honestly, we feel the Taurus X is a better bargain than the current Freestyle, and expect its sales number to either hold steady or grow depending on whether or not Ford decides to actually back up the vehicle with some marketing this time.

[Source: Automotive News]

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    • 1 Second Ago
  • 45 Comments
      • 7 Years Ago
      And when you buy a 500 or Freestay (ahem, Taurus) you get your own driver in the form of a surplus Ford employee that couldn't get another job at Ford's Job Fair.
      • 7 Years Ago
      Aki -- What do you know about this being a "piece of junk car" -- Have you driven one? Have you sat in one? You're so full of yourself in that post of yours that you might as well be eating what it is you are putting out here. Branding confusion or not, the Freestyle (nee Taurus X) is a great car. Honestly, I think the rename of this car more accurately represents what it is -- a wagon version of the Taurus. If you don't like it, TFB. A lot of people do like their Freestyle and will tell you as much if you ask. A lot more will like their Taurus X.

      I'm so sick of a-hole posters on here actively wishing for Ford/GM/Chrysler to fail.
      • 7 Years Ago
      Hmm....something is not right here. I suspect that FoMoCo people are writing comments about their cars.
      • 7 Years Ago
      I would like to say that this offering by FoMoCo will give them a shot, which I believe the Fusion and Edge have done, but changing the badges, and adding upgraded powertrain components, is not going to draw motr shopperd to Ford lot. This looks like a niche-filler move. Alan, is this what they are paying you the big bucks for? I wouldn't buy these two and neither is a very large percentage of the market that is shopping this segment. This is a good way to have more multi-billion dollar losses. Status Quo is alive and well at Ford.

      • 7 Years Ago
      So is Ford's new idea to replace the dead sales of bloated SUVs with just as expensive crossovers?
      • 7 Years Ago
      @ far jr

      "just don't like the stance of the Taurus X and by sales numbers, not many others like it either. Ford needs to give it more SUV looks and not worry about canibalizing Explorer sales"

      I actually like the lower stance and that's why I currently drive a Subaru Outback. I get the ground clearance but still have access to the top of the car for bike racks or if I wanted to add more cargo space. I have to get a ladder out to wash my wife's Tahoe and you couldn't use the roof racks due to reduction in clearance of overhead obsticals.

      To me a lower/more squat design is practical. It puts the utility back in _UV.

      I really like this offering from FoMoCo. And won't the X come in AWD? The 245HP 3.0 Outback wagon starts at $31,500 which makes the X a potentially serious competitor at $27,400.
      • 7 Years Ago
      MikeW do you ever post anything that isn't about the axle ratio of the Haldex? OCD?
      • 7 Years Ago
      I recently had the pleasure of renting a Freestyle. I was very surprised after it was derided by the press (and all the people who jumped in after) at its overall performance and gas mileage. I averaged 23 for the week and that car wasn't sluggish. Wasn't a bolt of lighting, but wasn't sluggish.

      I think the new looks are far better. It was as simple as having new headlights! Although, there is certainly more that could have been done, but it's only a mid-cycle refresh. I also hope Ford did two things in this upgrade, neither of which I can really tell from the pictures: improved the "feel" of the interior and the smoothness of the engine. That 3.0L was sapped for all it could be, and it didn't sound happy doing it!

      If those two things have been corrected, I believe it is probably worth that price and will be an admirable competitor to some of the other SUVs/CUVs out there. It won't, however, set the sales world on fire. It's a Ford, and that brand carries too much baggage.
      • 7 Years Ago
      If I had to buy a familymobile, such as the TauruseX, I'd probably get one of these: http://www.autoblog.com/2005/01/09/detroit-auto-show-mazda5/ It's cheaper, looks cooler, and probably more fun to drive, considering the MT.
        Travis
        • 7 Years Ago
        mark,

        Considering that Ford owns a controlling interest in Mazda. I don't think they'd have any problem with you choosing a Mazda 5.
      far jr
      • 7 Years Ago
      the overweight and much taller Acadia is a slug when driven. Not enough power. The X should drive much more like a car, and with much more power/weight. I thought the Acadia was closer to $30K as well.
      Posted at 7:59PM on May 21st 2007 by Greek Boy

      $27,255 for the Saturn Outlook XE. You are correct about the height and speed. But as another poster said, many people switching from SUVs will prefer the taller stance of the GM and Honda models. Along with Fords own Edge (albeit a smaller vehicle).

      I was also only giving my opinions on subjective looks. I like sport wagons and SUV-like CUVs. The Taurus X just doesn't quite fit either category. I like many FoMoCo offerings including Edge,Volvo V-50 and XC-90, Mazda CX-7 and 9.

      I just don't like the stance of the Taurus X and by sales numbers, not many others like it either. Ford needs to give it more SUV looks and not worry about canibalizing Explorer sales. They are a lost cause now anyway with all of the new CUVs. The Explorer will not die completely but it still has a long way to fall. Ford better get these folks in a Taurus X instead of a Honda Pilot or GMC Acadia don't ya think?

      • 7 Years Ago
      I'd love to see a SVT version of this or the Fusion.
      • 7 Years Ago
      Hopefully it will be offered in monotone or atleast get rid of that awful gold cladding, even kia has ditched the multi-colored paintjobs.
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