Filed under: Car Buying, Crossovers/CUVs, Ford
Ford prices 2008 Taurus X from $27,365
click above image for the complete high-res gallery of the 2008 Ford Taurus X
Ford has announced that the new 2008 Taurus X crossover will carrry a $27,364 base price, including destination charges, when it arrives on dealer lots this summer. The new price a bit more than the $26,670 base price of the current 2007 Freestyle SEL FWD, also including destination charges. While the Taurus X may cost more, it at least comes with a few upgrades to make the additional dineros worth it. For one, you get a shiny chrome badge that says "Taurus" on the back to replace the fugly "Freestyle" badge on current models. If that's not worth the extra cost of admission, Ford has also added its new 263-hp 3.5L V6 to the Taurus X, replacing the underpowered 3.0L V6 in the Freestyle its replacing. Plus, the Taurus X has dropped the Freestyle's CVT transmission, instead gaining a six-speed automatic to handle the new engine's extra ponies. Finally, the new Taurus X just looks more interesting than the current Freestyle with the corporate three-bar grille, new taillights and an updated interior. Honestly, we feel the Taurus X is a better bargain than the current Freestyle, and expect its sales number to either hold steady or grow depending on whether or not Ford decides to actually back up the vehicle with some marketing this time.
[Source: Automotive News]
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Reader Comments (Page 1 of 3)
Viv 7:11PM (5/21/2007)
Am i the only one confused with all the name changing that is going at FoMoCo? I haven't even seen main stream adds promoting the Freestyle as the Taurus or whatever. The 500 also get's a new name; whatever that is.
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Sniper596 7:14PM (5/21/2007)
Yes, you're the only one who's confused, can life please move on?
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Aprime 7:19PM (5/21/2007)
500 > Taurus
Freestyle > Taurus X
No ads because it's not for sale yet.
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Aprime 7:22PM (5/21/2007)
Oh, and am I the only one who finds it odd that Ford raises the MSRP of their cars by thousands of dollars yet Ford's notoriety has dropped significantly during
the course of this decade?
I suppose I won't be seeing many of them on our roads, as opposed to the Edge.
(I've only seen one Freestyle, ever, and we have a Ford dealership about 4 KM away from here.)
Point is, I don't think many people are ready to pay that much for a "comeback" station wagon with 3 seat rows from Ford, even if it's using a Volvo platform.
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Aprime 7:24PM (5/21/2007)
Ermph, nevermind, I read it 35K for whatever reason.
Not so bad, but still won't be getting record sales in Canada.
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John Kimball 7:31PM (5/21/2007)
Hopefully it will be offered in monotone or atleast get rid of that awful gold cladding, even kia has ditched the multi-colored paintjobs.
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jmengele 7:33PM (5/21/2007)
If I find out that anybody I know spent $27k on one of those things, I'm going to punch them in the face.
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Aprime 7:40PM (5/21/2007)
John: they didn't, check the Rio.
Multi-color paint jobs are fine when done right (this car being a fine example, but everything is a matter of taste).
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fizzandpop 7:41PM (5/21/2007)
Two-tone paint = golf casual = "Look at me! I'm an overwieght Boomer" = me laughing at you while I steal your cougarey wife.
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far jr 7:43PM (5/21/2007)
Taurus X is similar to the GMC Acadia/ Saturn Outlook in:
starting price
engine displacement
horsepower
six speed tranny
seating capacity
But IMO there is no comparison in styling. Yes this Taurus X is better than the Freestyle for sure. It is not as good as either Acadia or Outlook. The old Honda Pilot still has better lines IMO too.
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3cubedminus3squared 7:53PM (5/21/2007)
This will do great for a while. Then when the Flex comes out sales will mostly plung. And I think you get a lot more for a mere $1000.
But the Acadia does look better. Not the Saturn though, it just looks awkward.
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Greek Boy 7:58PM (5/21/2007)
Best CUV value on the market.
Way to go Ford.
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Greek Boy 7:59PM (5/21/2007)
far jr,
the overweight and much taller Acadia is a slug when driven. Not enough power. The X should drive much more like a car, and with much more power/weight. I thought the Acadia was closer to $30K as well.
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Z 8:07PM (5/21/2007)
lame ... very very lame but I still have some questions?
does the Taurus X like snowboarding?
do 30 oz Mountain Dew extreme slammers fit in the Taurus X cup holders?
does the Taurus X come with a set of integrated Heelys in the transmission so you can save on gas?
does the Taurus X come with a free treadless shirt with every purchase?
will Tony Hawk pimp one out?
now that we have the Taurus X ... is the Edge still on the Edge or is the Taurus X on the other side of the Edge. someone please help me?
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Bill 8:09PM (5/21/2007)
I think if they gave it a taller stance - it would sell better -- suv buyers like "sitting up higher" for visability. Not to mention it would look better if it wasn't so squatty.
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3cubedminus3squared 8:11PM (5/21/2007)
@Greek Boy
straight from the GMC website-
MSRP:
$29,495-$35,610*
http://www.gmc.com/acadia/acadia/index.jsp
You're right, its closer to 30K.
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$0.02 8:20PM (5/21/2007)
I would like to say that this offering by FoMoCo will give them a shot, which I believe the Fusion and Edge have done, but changing the badges, and adding upgraded powertrain components, is not going to draw motr shopperd to Ford lot. This looks like a niche-filler move. Alan, is this what they are paying you the big bucks for? I wouldn't buy these two and neither is a very large percentage of the market that is shopping this segment. This is a good way to have more multi-billion dollar losses. Status Quo is alive and well at Ford.
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wake1 8:28PM (5/21/2007)
We rented on in florida and I really liked it except for on thing , the power off the line. It cruised along great once up to speed . Hopefully 65 more horses will go a long way .
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Greek Boy 8:40PM (5/21/2007)
Keep your $0.02, $0.02.
The Taurus X upgrade was completed before Alan showed up to change the name, which is a stroke of genius BTW.
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dakota 8:51PM (5/21/2007)
The 2 tone paint job is only on the Eddie Bauer packages and base models, the limited comes in monotone.
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