• May 17, 2007
In order to celebrate its new found freedom after being divorced from DaimlerChrysler AG, the newly minted Chrysler Corp. will ditch its current winged logo and return to the famous Pentastar logo. The Detroit Free Press is reporting that a senior executive has already emailed some Chrysler employees about the switch back to the old logo after learning about it in a meeting Monday night with veeps and senior management. In addition, the Pentastar will get a redesign to update its look.
Apparently this email from a senior exec included a few interesting tidbits, including that Cerberus CEO Stephen Feinberg regrets naming his company after the mythological three-headed dog that guards the gates of Hell. We also learn that Feinberg owns Ford and Chevy pickups, which he plans to quickly trade in for a Dodge Ram. He might want to keep them around for benchmarking purposes, though.

[Source: Detroit Free Press via MotorAuthority]


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  • 77 Comments
      • 7 Years Ago
      Cerberus being part of the Greek Mythology, it is more correct to describe it as guarding the gates of Hades (http://en.wikipedia.org/wiki/Hades) than Hell.

      Hell is part of the Christian Mythology, where souls are supposed to go for eternal punishment (fires, deamons and all, lucky souls would go to heaven, or purgatory) as where Hades was just a place where all souls would go and wait there.

      Then again, you can't blame people not to know Greek Mythology when thay know so little about their own religion...
      • 7 Years Ago
      I'm flashing back to all of those awesome Chryslers from the '80s.
      • 7 Years Ago
      Oh, hell. How could I forget the Viper when rattling off the names of great cars from the Pentastar era?

      Or the 1994 Dodge Ram for that matter. Not as legendary as the Viper, but it was the best truck of its time.
      • 7 Years Ago
      This isn't a step backwards as some people have suggested, this is just a completion of the cycle of business. All business management just runs in circles. Don't like the new policy? Just wait long enough and we'll be back where we started from eventually. Round and round we go, always changing, always reorging, all eventually returning from whence they came. This is what managers do. This is their job.
      • 7 Years Ago
      I personaly thinks that is a bad move, especially for a company that is in bad condition. I'm 28 years old and I remember those logos,and the cars they wore it, was all crap. It dosen't bring back any pleasant memories. I didn't start to notice any good cars coming out of Chyrsler until, coincidently, until they changed the logo to the current one. And wouldn't that take a lot of marketing dollars to bring consumer awareness to this logo?
      • 7 Years Ago
      At least the Germans won't be around any longer to ruin the company, blow through tens of billions of dollars of Chrysler's cash, and use Chrysler as a scapegoat for all the problems.
      • 7 Years Ago
      Amen brother!
      • 7 Years Ago
      Oh yes I forgot the Pentastar, I wish Chrysler well hoping that they have learned that Quality and relevent design can make them contenders.
      • 7 Years Ago
      Hey two cents, time to have your tactile sences tuned up. The quality Of GM products is vastly improved, especially Saturn. They are easily equal to and in some cases, better than their Asian rivals.
      • 7 Years Ago
      YEAH!!!!!!!!!!!!! Long live Mopar!!!!!!!!

      Ben
      President of The NY/NJ Slant-Six Club of America
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      http://clubs.hemmings.com/nynjslant6
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      http://www.allpar.net/slantsixforums/index.php
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      • 7 Years Ago
      Don't go back to the old logo.This is a great opportunity to affirm that Chrysler will be more cutting edge by inventing a logo for the 21st century.
      • 7 Years Ago
      "It hopefully means a return to the company that made GM and Ford so nervous in the early 90s, made the truck world stand up and take notice in 1994, took the Vette's "america's sports car" Crown in 93, and dominated the Musclecar adn Nascar world in the late 60s and early 70s."

      Look at the cars Chrysler built in the sixties. They were second to none. I watch the Bullit movie with the 67 Charger in the car chase way nicer than the Mustang. The late 70s` were what hurt Chrysler. The 80s were good years with the omnis TC3 Daytonas.
      My 99 Grand Voyager is the best vehicle I ever owned. The 3.3l V6 original plugs 95000 miles can`t tell its running at a stop its that smooth.
      Diamler probably learned more from Chrysler than Chrysler learned from Diamler during their marriage.
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