In order to celebrate its new found freedom after being divorced from DaimlerChrysler AG, the newly minted Chrysler Corp. will ditch its current winged logo and return to the famous Pentastar logo. The Detroit Free Press is reporting that a senior executive has already emailed some Chrysler employees about the switch back to the old logo after learning about it in a meeting Monday night with veeps and senior management. In addition, the Pentastar will get a redesign to update its look. Apparently this email from a senior exec included a few interesting tidbits, including that Cerberus CEO Stephen Feinberg regrets naming his company after the mythological three-headed dog that guards the gates of Hell. We also learn that Feinberg owns Ford and Chevy pickups, which he plans to quickly trade in for a Dodge Ram. He might want to keep them around for benchmarking purposes, though.
[Source: Detroit Free Press via MotorAuthority]
2010 Chevrolet Camaro revealed!
Spy Shots: Honda's hybrid Prius-fighter caught
Best shot yet of the Transformers 2 mystery Vette
Spy Shots: Subaru WRX STI spec C
In The Autoblog Garage: 2008 Mercedes SLK55 AMG
First Drive: 2008 Dodge Challenger SRT-8 w/VIDEO![In the Autoblog Garage: 2009 Ford Flex Limited [w/VIDEO]](http://www.blogsmithmedia.com/www.autoblog.com/media/2008/07/ford-flex45015_thumbnail.jpg)
In the Autoblog Garage: 2009 Ford Flex Limited [w/VIDEO]
First Drive: 2009 Mazda6
Should've bought a Garmin? Testing the iPhone 3G's GPS capabilities
Reader Comments (Page 1 of 5)
Mike @ May 17th 2007 10:41AM
Wow, great news already!!!!
$0.02 @ May 17th 2007 10:53AM
Altho I like this logo, their revival has more to do with improving quality and designing efficient cars that people want. Poor quality and hemi's put up the 'for sale' sign and if they don't change this, it'll lock the doors on their facilities permanently. This company cannot compete with Toyota, Honda, Hyundai or even GM right now with their pitiful quality.
Reno @ May 17th 2007 10:54AM
I personaly thinks that is a bad move, especially for a company that is in bad condition. I'm 28 years old and I remember those logos,and the cars they wore it, was all crap. It dosen't bring back any pleasant memories. I didn't start to notice any good cars coming out of Chyrsler until, coincidently, until they changed the logo to the current one. And wouldn't that take a lot of marketing dollars to bring consumer awareness to this logo?
joe @ May 17th 2007 10:58AM
The only thing this logo reminds me of is the K-car from the '80s. I'm 31 years old...maybe it means something different to a 70 year old.
Nick @ May 17th 2007 11:04AM
The referred to article doesn't say anything about dropping the winged logo from the cars -- it only says it will re-introduce the PentaStar as the CORPORATE logo and it will get a refreshening.
That's all is says --- I don't think they are going to take a step backwards and put the PentaStar back on the front ends and trunk-lids of their vehicles again now that they have created logos and images for their three remaining brands.
And further, I don't think that winged logo was ever really a corporate logo, but only used for the Chrysler brand itself. The building in Auburn Hills still has a PentaStar atop the building.
Just an observation.
The Other Bob @ May 17th 2007 11:04AM
At least the Germans won't be around any longer to ruin the company, blow through tens of billions of dollars of Chrysler's cash, and use Chrysler as a scapegoat for all the problems.
Petey @ May 17th 2007 11:05AM
Its far too early to bring this back.. they need a generational gap to buffer against the memories of Kcars and rusty 1st and 2nd gen minivans.
PentaStar = garbage to a lot of people.
felipe @ May 17th 2007 11:06AM
yea nice move....
1st rule of business, go backwards!
oh no wait thats the worst thing you can do fools.
that badge hung on a ton of crap cars, and does not stimulate pleasant memories. it brings thoughts of
old out dated rust buckets that rotted in my neighborhood.
DJ @ May 17th 2007 11:07AM
Didn't Chrysler have a few models in the 70's and 80's on which the Pentastar was made of crystal and mounted in the hood ornament?
Chris W @ May 17th 2007 11:10AM
The old logo is synonynous with ugly cars and crap quality. Why on earth would they change? This is a very bad idea.
Paul @ May 17th 2007 11:11AM
Reno - I am with you. At 25 a college grad, and actually making money, I am pretty much in their target demo and that logo makes me think CRAP.
Mr. Oak @ May 17th 2007 11:14AM
$0.02 ---> or even GM right now with their pitiful quality.
-----------------------------------------------------
You need to change lightbulb that's up there or pull your head out of your ass. Ignorant uninformed idiots like yourself, is why companies like Toyota can prospher while producing mediocre products.
If after all of the Honda transmissions that fell apart, and all of the Toyota sludge machines, just to name a couple of MAJOR screwups, goes acknowledged by you retards. I guess GM, Ford and Chrysler are fighting a loosing battle.
Henry @ May 17th 2007 11:14AM
Pentastar = K Car!
Will Cerberus be bringing back the Plymouth Horizon too?
The winged logo of Chrysler is regarded positively, the Pentastar logo is remembered negatively.
Drewboy @ May 17th 2007 11:17AM
I'm with these other 20-somethings that don't think this is a good thing.
Mr. Oak @ May 17th 2007 11:20AM
QC for post #12.
12. $0.02 ---> or even GM right now with their pitiful quality.
-----------------------------------------------------
You need to change light bulb that's up there or pull your head out of your ass. Ignorant uninformed idiots like you, is why companies like Toyota can prosper while producing mediocre products.
If after all of the Honda transmissions that fell apart, and all of the Toyota sludge machines, just to name a couple of MAJOR screwups, goes acknowledged by you retards. I guess GM, Ford and Chrysler are fighting a loosing battle.
Whiplash @ May 17th 2007 11:20AM
I have to agree with those who hate this logo. When I see this logo the first thing I think of is boxy, oxydized, tailpipe billowing smoke, mismatched tires, sleazy used car lot type cars.
I thought the move to the classy looking winged logo was a good one.
DriverG @ May 17th 2007 11:22AM
I'm flashing back to all of those awesome Chryslers from the '80s.
Jeremy @ May 17th 2007 11:24AM
I think the Chrysler Brand logo is staying the winged logo. My understanding is that the Pentastar will be for the Chrysler Holding LLC, Chrysler Corporation, LLC, Chrysler Financial LLC
Will @ May 17th 2007 11:54AM
It reminds me of GM, and how they branded every 2006 and up with a GM "chicklet" on the sides to remind everyone that Chevy, Pontiac, Buick, Saturn, etc, are GM's.
Is Chrysler going to follow suit? Jeez, I hope not. I currently own an HHR and a 300C, both 06's. If the pentagram were to make a comeback in the same fashion as the "chicklet", I would have the tackiest garage in Florida!
Bad Chrysler, bad! No cookie!
Big Mike Wood @ May 17th 2007 11:54AM
This isn't a step backwards as some people have suggested, this is just a completion of the cycle of business. All business management just runs in circles. Don't like the new policy? Just wait long enough and we'll be back where we started from eventually. Round and round we go, always changing, always reorging, all eventually returning from whence they came. This is what managers do. This is their job.