When Bentley wants to open a new showroom, they don't do it by half measures. In honor of Istanbul, Turkey's first Bentley dealer on the Bosporus, the marque is putting on a 2,500-mile rally from London to Turkey. Called the Bentley Calista Rally -- because it ends at the Calista Luxury Resort in Belek -- seven Bentley Speed Sixes and seven Bentley 4.5-liters will make the trek across The Continent.

The participants are invited members of the Benjafield's Racing Club, which was founded by Bentley Boy Dudley Benjafield. Back when W.O. Bentley was making what Ettore Bugatti called "the world's fastest lorries," the group of men who were winning races like the 24 Hours of LeMans and beating trains from Calais to London were called the Bentley Boys. In that spirit and in their honor, the ten-country Calista Rally will combine some of the world's most wonderful engines with some of Europe's most wonderful destinations. We're sure Walter Owen would be proud.

[Source: Winding Road]