New Dodge marketing director has SRT roots
When some us of think Dodge, we think performance. And that's as it should be. In the past few years, the automaker has blessed us with rides that are wholly American, whether it's the Charger, the Viper or any of the SRT-infused vehicles that roll of the line. So why not build off that image?It seems that some of the heads of Dodge see their company in the same light, and have decided to make the director of marketing for the Chrysler group's SRT offerings the main man in charge of promoting Dodge. Michael Accavitti has swapped titles and is now the brand manager for Dodge and the SRT wing. We think it's a smart move, but we'll reserve final judgment until we see how the Chrysler buyout affects the brand.
[Source: Automotive News – Sub. Req.]
Reader Comments (Page 1 of 1)
Bob-o 7:43PM (5/16/2007)
Oh, just what we needed. Even more testosterone filled marketing from Dodge.
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F451 9:43PM (5/16/2007)
The World's Fastest Furniture record article is more interesting. I think Chrysler—if they actually make it—will need to concentrate on econoboxes versus performance. Accavitti should make an excellent candidate for WFR (work force reduction).
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TheRealist 9:44PM (5/16/2007)
Bob-o you do realize Dodge as an entire brand is almost entirely marketed towards men, right?
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Johnson 9:47PM (5/16/2007)
Great idea, SRT has the most loyalist (and profitable) following then the rest of Chrysler. Hope it works out well!
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Aamar 1:57AM (5/18/2007)
add my link www.//pakistancar.com
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Aamar 2:29AM (5/18/2007)
linck my side www.//pakcar.com
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bmoredlj 9:18AM (5/17/2007)
Ah, Dodge commercials...Featuring a Nitro sending a K-Car 50 feet into the air with a jump, playing Rock and Roll with the Avenger's transmission, or the Caliber foiling a fairy's attempts to make it cute, and let's not forget the charming "Mr. "Is that a HEMI?!!". Better yet, let's forget all of that.
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Wane Mansfield 9:25AM (5/17/2007)
Hmm, where does this leave Dan Knott, former SVT manager, in the "big picture"?
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