• May 15th 2007 at 2:32PM
  • 39
The Fiesta badge has been worn by small Fords the world over for more than 30 years, but it may not survive the arrival of the next-generation car according to reports. Apparently people inside Ford believe the new model is such a radical departure from the current model (shown above) that dropping the long-running moniker would be appropriate.

Just-auto.com reports that Ford has investigated three new names and registered a fourth. Genesis, Isis and Phoenix are already being checked for any prior claims by other companies. We suspect Hyundai might have something to say about who owns the "Genesis" badge. The name Cuga, meanwhile, has actually been registered by Ford, though we're not sure if it reserves the name for the new Fiesta or just to prevent other companies from using it and detracting from the Cougar name, which is also a revered name owned by Ford.

There are some inside Ford who believe the Fiesta name should be not so carelessly tossed aside. They make a good case, as the Fiesta name has earned a lot of credibility and cachet since it was first introduced in 1976. At the same time, the next-generation Fiesta will be the most global version of the car ever produced. The name Fiesta means very little to consumers in the U.S., and in fact, may remind some of the Festiva, which would be a bad thing. Either way, the next-gen Fiesta will be sold in the U.S. when it arrives in late 2009. Call it whatever you want, we just want to drive it.

[Source: just-auto.com, sub. req'd]

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    • 1 Second Ago
      • 8 Years Ago
      "Ford Phoenix" has a good ring to it, like "Fantasy Freddy"... also, the meaning is important and fierce... Yeah, we bad, we bad.. we died in flames, but are reborn, motherf..... !!!!
      the kids'll love it!!
      • 8 Years Ago
      Why not just call it an Escort if not Fiesta?
      • 8 Years Ago
      I don't care if they call it the Pinto; JUST GET IT HERE ALREADY!
      • 8 Years Ago
      It's too bad that Automotive News is reporting that the USA will get a sedan and not the hatch :-(
      • 8 Years Ago
      Never actually owned a Festivia, but I still see tons of them with the hats on top (Napa auto parts?) endlessly tooling around where I live. They had Mazda engines, no?
      • 8 Years Ago
      Big mistake. Fiesta is a well recognized name around the world. But we are talking about Ford that changed the name to the Zephyr and (new)Aviator to MKX and a magazine confused the Lincoln with the Acura. No clue!!!
      • 7 Years Ago
      Though the name may be little known in the US those who do remember it, will know exactly what the new car is: inexpensive and frugal, which is just what is needed in this market.

      • 8 Years Ago
      I agree with #2....Bring back the COUGAR...But keep the Fiesta name for this model(the other name choices are piss-poor at best).
      • 8 Years Ago
      Let's see - they're renaming the Five Hundred and Freestyle as the Taurus because of all the equity the Taurus name had when they cast it aside for the new cars. Redo?!
      • 8 Years Ago
      Jay, funny you should say that, That's Exactly how I feel about mine. I taught my niece to drive on mine and it survived like a champ.

      My dad now drives mine around, even took the back seat out to haul firewood and all this tools with, and it just keeps going and going.

      • 8 Years Ago

      • 8 Years Ago
      tcc3: Think Honda Fit. One size class smaller than the Focus.
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