• May 14, 2007
Perhaps Chevrolet should see if Ford is done with the "Bold Moves" slogan yet, because some Chevy dealers have grown a pair and are trying a radical move. They're bringing enemy No. 1 right into their showrooms.

Chevrolet is confident enough in its forthcoming Malibu redesign, that they're willing to have customers paw all over their mid-size offering and Toyota's Camry side by side. Instead of just telling potential Malibu customers that Camry ain't all that, Chevy's car marketing director, Cheryl Catton, suggests dealers put one of the best-selling Toyotas right there next to Malibus. Production of the new Malibus begins in October, and GM's ad push for the car begins in January. Look for the Malibu/Camry steel cage death match to begin about then.

But wouldn't it be a small sales boost to put a Camry in every Chevy dealership? Catton thought of that, and recommends the Toyotas be rented.

[Source: Automotive News - Sub. Req.]


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  • 49 Comments
      • 7 Years Ago
      What are they comparing them for again. To see which one is duller?
      • 7 Years Ago
      Fusion is already stale, our local (miwestern) ford dealer has had at least a dozen fusi on the lot for a couple of months now. I had a rental Malibu and was pleasantly suprised. this coming from my 99 maxima W/230,00 miles, that has virtually no signs of slowing down, and its interior has aged amazingly. the new GMs deffinetly have the new nissans beat in build quality.
      Have you sat in a nissan post 2002? in my 99 you really have to push and pull to get an interior peice to flex or move, not so in the Altima or Maxima. my power seat was ever quieter than the 2007 maxima. GM is headed in the right direction, Ford, not so much. Chryslers savior is the Jeep brand. GM will be #1 again.
      • 7 Years Ago
      Tyk: Eh, because my mom owns the current gen Malibu and she bought it because over all the Chevy vehicles she tried, it was the best to her. She was in the market for cheap comfort and a quick purchase(shopping took a day... She could've gotten a lot better for less IMO) as our good ol' Ford Escort 97 was starting to fail us.

      I must say that it's a car that's fun to drive especially when you're a speed-addict like myself, but it tends to feel somewhat clunky, too large and the quality just isn't there.

      If I had the money, I'd certainly get the upcoming Malibu, but I'm still in subcompact/entry-level compact land because of my low revenue.

      I'm certainly hoping for GM that their future vehicles will bring them back in the #1 spot, because they'll certainly deserve to get it back.

      I couldn't say the same about Chrysler and Ford...
      • 7 Years Ago
      John R, in regards to that Ford Challenge, they compared the Ford to the FWD Camry and Accord because THERE IS NO AWD CAMRY OR ACCORD. That's like saying that "just because Car A has air bags and Car B doesn't have air bags, car A isn't safer. It wasn't a fair test because car B didn't have air bags."

      Back to the subject, I couldn't agree more with Skhardra. The new interior blows any other mid-sized sedan out of the water.
      • 7 Years Ago
      The new Malibu is basically the same size as the Camry and Accord, albeit on a longer wheelbase. Perception is reality, though. People perceive Toyota to be better no matter what. When they launched the NUMMI plant, they had a focus group compare a Corolla and Nova. The only difference between the cars was nameplates and trim. The respondants overwhelmingly said the Toyota was better than the Chevy. The nameplates were then swapped between the vehicles so the Corolla now wore a Chevy badge and vice-versa. Upon their second perusal, the focus group once again said the Toyota was the better car. Such blind allegiance to a brand is hard for competitors to overcome. Hyundai has proven, though, that over time, a brand can change consumers' perception of of its products.
      • 7 Years Ago
      Im sure Toyota is shaking in their boots :)

      Seriously though, this sort of stunt only works for a small proportion of the population.. those opened minded enough to actually consider a Malibu over a Camry.

      The the rest of the world... the Camry/Accord duo are perceived to be the upper tier of the mid size world, while Malibu is a few notches down. This is the benefit of having a nameplate around for 20+ years and continually refining it. It doesnt matter how good Malibu is.. thats just the way it is.
      • 7 Years Ago
      It will happen the other way, for sure the this is to increase the sales of Camry instead of Malibu...Poor guys at GM, you are running out of ideas.

      Instead, Try to re-batch chevy's logo with that of toyotas and this may help you better.
      • 7 Years Ago
      The new Malibu looks like a real winner. Maybe even a home run.

      Never before has GM produced such a competitive vehicle in a high volume segment.

      Clearly they think the Malibu stacks up well against the Camry.

      It's good to see GM take Toyota on like this. Definitely makes things interesting.
      • 7 Years Ago
      48. "All the talk about the Malibu's interior had me skeptical"

      That is gaudy and I'm no longer skeptical. Thanks for the link!
      • 7 Years Ago
      Seems to me that the new camry is a bigger car than the Malibu. The camry is almost the size of an Impala, and the Accord might be a bit smaller, but ugly, even for an appliance.

      A side note... I wonder why they didn't compare the Fusion AWD against a Subaru Legacy. Something with REAL AWD. There is a Turbo or Non-turbo application, and for 2008, (long overdue) a 6-cylinder Legacy. I wonder if they will re-run that competition...

      My guess is no. The subaru is a relative unknown and not a sales volume threat, and would probably beat the PANTS off a Fusion AWD. Ford doesn't want that kind of embarassment in their own marketing tool, er, I mean test.

      I wish Subaru would engage the competition in the sedan market. The Legacy could be a real weapon, if it were supported. 175hp flat four, 245hp turbo flat four, and a 245hp flat six, and all have REAL AWD.
      • 7 Years Ago
      and I can se it now,

      get a Camry (cheapest you can find with no features)
      and put it right next to a fully loaded Malibu

      that would be some idea huh, as long as the price of the Malibu is cheaper, it may even work
      • 7 Years Ago
      I'm sure they will put the lowest trim Camry right next to the highest trim Malibu.

      Drove a rental Malibu in Texas....what a piece of crap. Hope this one is better than the last.
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