VIDEO: Honda goes mental with Hondamentalism
In order to recognize the Big H's engineering prowess and its motorsports legacy, Honda has launched a new ad campaign in the UK that focuses on the automaker's obsessive compulsive attention to detail. Dubbed Hondamentalism, the idea is to forge a link between its racing successes and its consumer vehicles – hardly a new concept – but the way it's presented deserves a look. The new spot, posted after the jump, will give you a feel for the campaign as a whole, albeit in a somewhat melodramatic, Aphex Twin-influenced creative.
You can get your head into the campaign by heading over to the Hondamentalism website, and you can check out a brief run down on what the Red H is all about here.
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