There's a lot of money to be made in biofuels these days. That's not news. There are also a lot of consulting groups out there who are willing to sell anyone with the dough their analysis of the biofuels field. Again, not news. What is news is that Frost & Sullivan, a global growth consulting company, will host an online seminar (I detest the word they use, webinar) next week that has a title that I think will cause most readers to do a double take when they read it: "Bioethanol - A Slower Growing but more Sustainable Biofuel Market".
The comparatively faster-growing biofuel? Biodiesel. Say wha?
From the release: "As the biodiesel market reaches overcapacity, and producers struggle due to pressure on feedstock prices, investment focus is beginning to turn to the relatively undeveloped bioethanol market. Feedstocks for bioethanol production are much more diverse and higher yielding than the oilseed crops required for biodiesel production; thus bioethanol could be a better solution and investment to address Europe's energy needs."
Ah, so that's the ticket. This is about Europe, where ethanol has not yet been pressured to market quite as much as it has in the U.S. or Brazil. And, with support from groups like the Chemicals, Materials & Food Group at Frost & Sullivan, which is putting on the seminar, ethanol use in Europe may grow. Last month, Frost and Sullivan predicted that 69 percent of all vehicles globally will continue to run on gasoline in 2015.
[Source: Frost & Sullivan]